Social Media Strategies Summit

MARCH 12, 2025

According to consumer behavior data, people are actively comparing solutions before buying. Seeing as these platforms have become an integral part of people’s buying journeys, that doesn’t come as much of a surprise. And they’re not afraid to dig deep. Source: instagram.com Alternatively, you may opt to go all out.

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Products Social Media Brands How To 132

Convince & Convert

NOVEMBER 22, 2024

These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners. Building Trust Through Niche Communities Trust is the cornerstone of marketing success, and niche communities are fertile ground for building it. The result?

Marketing 139

Marketing Apple Loyalty Authentication 139

Webbiquity SMM

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. So the things that come to mind are Discord , buy the Discord servers. You’ve got Community , which just raised $40 million. Community is interesting. The same is true for OnlyFans. ” So SMS is really powerful.

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B2B Influencer Platform SMS 337

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. Lean into your community Good social content is created with your brand’s community in mind.

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Buy Video How To Template 135

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

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Social Media Brands Reddit B2B 120

Sprout Social

SEPTEMBER 17, 2024

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. This sparks those impulse buys. Don’t be shy. Keep the excitement high by posting discount codes, special offers, and promotions.

Retail 117

Retail Social Media How To UGC 117

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits). With social listening.

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Reddit Tips HootSuite Marketing 96

Webbiquity SMM

MAY 18, 2021

4/20 Money can’t buy happiness. But it can buy bacon, which is pretty much the same thing. 4/25 If I had a dollar for every time I’ve heard “OK boomer” I could buy a nice new “Stay off my lawn!” Let’s follow each other if you are too. ” — Voltaire. 4/19 This space for rent.

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B2B Platform Social Media Twitter 362

Sprout Social

JANUARY 15, 2025

Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social. Review your active TikTok influencer contracts Give influencers and creators permission to use their content on other channels.

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Brands Influencer YouTube Hosting 123

Bill Hartzer

MARCH 27, 2025

That means decisions from creatorswhere they travel, what they buy, when they postcarry more weight than ever. That could mean TikTokers moving to YouTube, or Instagram-first creators building Discord communities. Money Matters and Major Buys Most influencers arent just looking to grow income. Theyre trying to protect it.

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Brands Sports Travel Patterns 78

Bill Hartzer

MARCH 27, 2024

But what the Laugh Factory brings to the table is something money can’t buy—the universal and timeless appeal of laughter. Fuhrer envisions a TikTok reimagined—a global community where joy and humor reign supreme. “The competition for this acquisition may be intense,” Masada acknowledges.

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Buy Communities Social Media Meeting 109

Hootsuite

NOVEMBER 7, 2024

It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. People who have bought your product but are just as likely to buy a competitor’s product next time. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

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Loyalty Brands HootSuite How To 119

Sprout Social

MARCH 27, 2025

As a sign of true company-wide buy-in, 95% of marketing leaders plan to maintain or increase their influencer marketing budgets, per The Sprout Social Index. One of the best ways to work with creators is through Facebook Groups, where influencers speak directly to engaged niche communities that align with brand interests.

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Influencer Collaboration Affiliate marketing Survey 90

Social Media Strategies Summit

MARCH 20, 2025

But, increasingly, brands are flipping the script and commenting on the posts of high-profile creators in a bid to reach new audiences and build their online community. Trend #4: Brands Prioritize Outbound Engagement Were all used to seeing brands social media comments full of influencers chasing sponsored content deals.

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Trends Social Media Case Study Marketing 147

Webbiquity SMM

JUNE 21, 2022

Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand. Integrate Social Proof into Social Marketing Campaigns.

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Influencer Brands Policies Privacy 332

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Listening to stakeholder communities is an important piece too. Social media is increasingly integrated with e-commerce.

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Consultant Social Media Drupal Content management systems 265

Oktopost

AUGUST 21, 2024

82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Expands Brand Visibility and Reach UGC creators can carry the torch of your brand into the online communities and hangouts they frequent, bypassing the costs and restrictions of traditional advertising.

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UGC B2B How To Authentication 106

Social Media Strategies Summit

SEPTEMBER 28, 2023

The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. The last thing you want is to pressure new leads into buying before they’re ready — you’ll just end up scaring them off.

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UGC Content Bazaarvoice Hashtag 255

Hootsuite

NOVEMBER 21, 2024

An impactful social strategy should always focus on building community,” adds Lindsay. Get them to have buy-in and excitement around other meaningful metrics that tie directly back to company goals,” Linsday says. Building and engaging a lasting community? In fact, Sophie believes virality done right can actually be strategic.

Marketing 118

Marketing Trends HootSuite Social Media 118

Sprout Social

FEBRUARY 11, 2025

Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health. Charlier underscores how paying close attention to community feedback helps create a thriving brand. What is brand love?

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Brands Sentiment UGC How To 73

Sprout Social

JANUARY 27, 2025

This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. This sparks those impulse buys. Dont be shy. Promote your products on social media.

Retail 80

Retail Social Media How To UGC 80

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 107

Communities Social Media Community building Groups 107

Sprout Social

JANUARY 24, 2025

This means brands need to communicate with sincerity and meaning. This has built a loyal community that aligns with their values. This approach not only entertains but also builds a strong, loyal community around the brand. Take Innocent. They haven’t just followed trends; they’ve forged their own path.

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Trends Social Media Loyalty Authentication 98

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. State of Paid Media Buying in 2020.

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Advertising Social Media Tips B2B 193

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Make sure your products are there for them to find, and easy to buy when they do. Tags Shopping Tags allow you to tag products from your catalog in your organic Instagram content and ads, so your audience can tap through to learn more or buy right from their Instagram feed.

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Instagram UGC How To HootSuite 90

Ignite Social Media

JULY 31, 2020

Similarly, Gen Z has also grown up and gained MUCH more buying power as a generation than they previously had. Both audiences feel similarly in that they want brands to offer customized products, help improve their image, and run customer focused communities. . A recent study found 67.9% of Millennials and 70.2%

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Social Media Study YouTube Buy 205

Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 309

Social Media Tips Marketing HootSuite 309

Oktopost

OCTOBER 8, 2024

People buy from those they trust, and thought leadership is one of the best ways to establish that trust. Invite discussion and interaction to build stronger relationships and foster a community of engaged followers. Why Thought Leadership Matters In B2B, trust is everything.

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B2B Trends Industry Authentication 118

Buffer Social

NOVEMBER 25, 2024

So, some superfans of gaming YouTuber Ninja might buy a skincare product he mentions, but most of his audience probably won't. Multiple studies have proven the power of influencer marketing: 64% of consumers buy based on an influencer's recommendation at least some of the time, according to impact.com.

Influencer 114

Influencer Strategy Tips Marketing 114

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. This can give them ideas on things to buy or how to use your products, all in one engaging activity. This is also a lot of fun for community managers, another win-win! Commenting Techniques.

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Class Engagement Social Media Travel 187

Social Media Strategies Summit

MARCH 3, 2023

Two of the school’s marketing leaders — Sabiha Afrin , Assistant Director of Marketing & Communications, and Chay Rao , Director of Strategic Communications & Public Relations — told us how they did it. We did the legwork to get that buy-in, they got really creative, and it was really a fun exercise for them,” says Chay.

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Social Media Engagement Class Film 194

Sprout Social

JULY 24, 2024

Highly engaged customers are more likely to buy from you and stay loyal to your brand. This makes sense because when it’s easy to buy something with a company, you’ll likely be happy with that interaction. And track whether you’re building an engaged brand community based on your social media interactions.

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Metrics Engagement List Survey 114

Buffer Social

FEBRUARY 6, 2025

Use it to tell your TikTok community about your company — mainly who you help and how. They have a clear image of their logo as the profile picture, a one-liner bio that shares their mission, and a special coupon code for their TikTok community. But you build an engaged and loyal TikTok community for the long-term.

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Trends SEO Influencer Organization 110

Social Media Strategies Summit

NOVEMBER 30, 2020

It remains one of the best places to market your brand online, reach a broader target audience, gain a loyal following, and build a growing community of engaged fans around your brand. By installing a CTA button to Instagram posts, businesses make it easier for shoppers to buy products. Improved Marketing Strategies.

Products 194

Products Instagram Brands How To 194

Webbiquity SMM

MARCH 31, 2020

After all, enterprise decision makers buy things, Often big, expensive things. prohibiting the use of profanity) and community enforced. But there are far too many of the other kind on open Twitter; the hateful, banal, the self-absorbed. An Idea: Twitter for Business. Tighter rules: These would a combination of algorithmic (e.g.,

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Twitter B2B LinkedIn Brand Monitoring 255

Social Media Strategies Summit

NOVEMBER 28, 2022

Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. This is a highly impactful way to communicate a range of unique selling points into an ad without distracting from the central theme. Image source. Brooklinen. Image source. Many of us actively dislike change.

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Examples Facebook B2B Instant Messaging 246

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Source: pinterest.com Or, if you want to employ social media marketing to build a community, why not add Reddit to your strategy? Reddit is the 8th-ranking website worldwide.

Social Media 260

Social Media Tips Marketing UGC 260