Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 143

Campaign Engagement Marketing Hashtag 143

Sherrilynne Starkie

APRIL 26, 2021

Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. TikTok also offers branded hashtag challenges as an advertising option. Influencer Marketing . Tik Tok influencers are powerful.

Brands 273

Brands Hashtag UGC Aggregator 273

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. You can also target by hashtag engagement.

Campaign 200

Campaign Advertising Price Facebook 200

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 136

Examples Influencer Campaign Marketing 136

Hootsuite

JUNE 14, 2022

Daily hashtags are popular hashtags on social media for specific days of the week. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. To help you out, we’ve compiled a list of hashtags below. To help you out, we’ve compiled a list of hashtags below.

Hashtag 145

Hashtag Engagement Instagram HootSuite 145

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook. per month.

Instagram 191

Instagram Tools UGC Marketing 191

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

Hashtag 133

Hashtag How To Guidelines LinkedIn 133

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 217

Instagram Strategy Marketing Upcoming 217

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

UGC 231

UGC Content Bazaarvoice Hashtag 231

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 185

Social Media Strategy Marketing Curation 185

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data , businesses at large still struggle to organize and execute any given campaign. That doesn’t even scratch the surface of must-do campaign tasks, either.

Campaign 142

Campaign Social Media How To Project 142

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Hashtag 105

Hashtag Analytics Tools HootSuite 105

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Don’t count Twitter out. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sherrilynne Starkie

APRIL 26, 2021

Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. TikTok also offers branded hashtag challenges as an advertising option. Influencer Marketing . Tik Tok influencers are powerful.

Brands 195

Brands Hashtag UGC Aggregator 195

Hootsuite

FEBRUARY 24, 2022

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

Examples 145

Examples Campaign Platform Tips 145

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite CPM 145

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Campaign 135

Campaign Social Media Tools Hubspot 135

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 118

ROI Analytics Influencer Campaign 118

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 137

Examples Campaign Discount Marketing 137

Ignite Social Media

DECEMBER 14, 2022

A little late running your holiday campaign? Here are some tactics to consider to get the most out of social media marketing during this special time of year. Leverage Holiday Hashtags . Using hashtags can help brands reach a wider audience and create more engagement around holiday-themed posts. Say no more! .

Social Media 164

Social Media Strategy Marketing Hashtag 164

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 179

Strategy Marketing Banking Influencer 179

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 140

Campaign Social Media UGC Metrics 140

Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. Leverage the Right Hashtags.

Small Business 211

Small Business Instagram Platform How To 211

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 153

B2B Tips Twitter Marketing 153

Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Those days are long gone.

Influencer 222

Influencer Brands How To Hashtag 222

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Here are our favorites. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

Organization 166

Organization Platform Social Media Wireless 166

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 124

Case Study Marketing Directory Retail 124

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Average Watch Time: Average of how many seconds your video was viewed for.

Analytics 158

Analytics Brands CPA Marketing 158

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. We’ve created a complete guide to micro-influencer marketing so your brand can easily get started.

Influencer 141

Influencer Marketing Campaign Price 141

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 120

Influencer Strategy Tips Marketing 120

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 164

Eventful Social Media Marketing Influencer 164

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Step 1: Identify your social media marketing goals and metrics. How to Create a Social Media Strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. So whether you’re revisiting your Instagram Stories strategy or starting from scratch, we’ve compiled the following insights and best practices to help elevate your brand marketing efforts.

Instagram 187

Instagram Brands Marketing Geotagging 187

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 141

Conversation Review Marketing How To 141