Ignite Social Media

MAY 21, 2024

At Ignite Social Media, we pride ourselves on delivering campaigns that stand out in the social media landscape. This case study delves into the details of our “12 Days of Entenmann’s” campaign, which used creative learnings from past years, upgraded community management and a strong holiday tradition to drive success.

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Campaign Engagement Brands Case Study 162

The Social Media Hat

APRIL 29, 2023

UGC is a powerful and effective marketing tactic. The post How to Optimize Your User-Generated Marketing Campaign Using Influencers appeared first on The Social Media Hat.

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Influencer Campaign UGC How To 134

Social Media Today

NOVEMBER 16, 2020

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season.

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Campaign Marketing Brands 218

Jon Loomer

MAY 24, 2023

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

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Jon Loomer

JUNE 28, 2023

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here.

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Campaign Types Strategy Process 164

Jon Loomer

JULY 4, 2023

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

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Campaign Tourism Advertising Travel 189

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. So how do we do that as marketers? What we actually need to do is get them to act.

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Campaign Social Media Case Study Training 211

Jon Loomer

OCTOBER 16, 2023

Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” While this option is new to Advantage+ Shopping, it’s not new to Sales campaigns. What do you think? Let me know in the comments below!

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Campaign Price Conversation Advertising 176

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 141

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them.

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Campaign Analysis Marketing 178

Social Media Today

JUNE 24, 2024

Some helpful seasonal marketing notes from the Reddit team.

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Reddit Campaign Tips Marketing 156

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. The post Meta Campaign Objectives: Best Practices appeared first on Jon Loomer Digital.

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Campaign Eventful Conversation Instagram 211

The Realtime Report

MAY 6, 2021

Email Marketing Campaign. Any business looking to find and maintain success needs to market itself. One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. For such a campaign to achieve the best results, though, you need to employ the right tactics. How To Make An.

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Campaign Marketing How To Discount 132

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Research Report Social Media CPM 274

Social Media Today

JUNE 24, 2024

Some helpful seasonal marketing notes from the Reddit team.

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Reddit Campaign Tips Marketing 135

Bill Hartzer

JULY 10, 2024

HireInfluence, a renowned influencer marketing agency, has announced its strategic prioritization of TikTok, aiming to enhance campaign effectiveness and deliver exclusive features for brands seeking to maximize their reach and engagement on the popular social media platform.

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Campaign Influencer Collaboration Features 88

Ignite Social Media

OCTOBER 7, 2024

In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. This small percentage implies that while AI may create some new roles or skill requirements, it’s not overwhelming most marketing departments.

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Marketing FeedBurner Skills MySpace 142

Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. It doesn’t matter whether you’re viewing campaigns, ad sets, or ads within Ads Manager. But my example will be using campaigns. Hover over the name of the campaign. Once you pin a campaign, it will move to the top. Is This New?

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Campaign Facebook Examples Video 189

Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Is there a clear benefit to using Tailored Leads Campaigns?

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Campaign Features Process Conversation 183

Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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Social Media Sentiment Marketing Analysis 185

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. Instead, I want to go through the basics.

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Campaign Advertising Price Facebook 200

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? 3X higher conversion rates.

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Campaign Social Media UGC Marketing 150

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 144

Audiense

APRIL 10, 2023

Influencer campaigns are now a staple of the modern marketing strategy, and no platform has had a bigger impact on this movement than TikTok.

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Influencer Campaign Marketing How To 94

Social Media Today

SEPTEMBER 7, 2023

Some new insights to inform your holiday campaign approach.

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Campaign Publishing Marketing 188

Social Media Today

SEPTEMBER 7, 2023

Some new insights to inform your holiday campaign approach.

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Campaign Publishing Marketing 186

Sprout Social

DECEMBER 7, 2022

For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. While 2021 might have been a banner year for the Spotify Wrapped campaign, 2022 has been even bigger. What marketers can learn from Spotify Wrapped. Sharing is caring.

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Campaign Marketing Social Media Trends 105

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

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Trends Data Tips Marketing 138

Awario

APRIL 1, 2021

Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign. How do you boost your Easter sales?

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Campaign Social Media Marketing Brands 143

Social Media Today

JUNE 1, 2023

Yes, it's time to start planning your holiday campaigns.

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Campaign Marketing 182

Social Media Today

JULY 26, 2022

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns.

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Campaign Case Study Publishing Study 210

Jon Loomer

JANUARY 11, 2022

As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. The biggest change for advertisers will be moving from 11 campaign objectives to six (image from Facebook): The new objectives, using ODAX, will be: Awareness. ODAX: Outcome-Driven Ad Experiences.

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Campaign Facebook Advertising Overview 206

Keyhole.co

OCTOBER 8, 2024

In this article, we’ll talk about UGC and some of the most important metrics you can use, so you can get a focused conception of ROI for your marketing strategy. UGC refers to all types of marketing material that are not put together by corporate creatives or marketing professionals. Let’s jump in. What is UGC?

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UGC Metrics Campaign Sentiment 52

Keyhole.co

JUNE 6, 2024

Could it be time to integrate QR codes into your next marketing campaign? QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. The question is, are marketers and advertisers reaping the rewards?

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Campaign Marketing Discount Transportation 52

Social Media Today

OCTOBER 15, 2024

LinkedIn’s looking to help marketers tap into the rise of video consumption in the app.

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LinkedIn Eventful Campaign Video 180

Jon Loomer

AUGUST 8, 2023

Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit. Campaign Spending Limits When you create a campaign, you have the option of setting a Campaign Spending Limit.

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Campaign Notification Advertising Questions 139

Audiense

JULY 6, 2021

So it’s no surprise that influencer marketing is booming among B2B companies. Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers.

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B2B Influencer Examples Campaign 193