Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Research 290

Research Report Social Media CPM 290

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Team 118

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. It shows what content will go live, when, and on which social media platform.

Social Media 111

Social Media Strategy Marketing How To 111

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Media partners.

Social Media Management 183

Social Media Management Social Media Trends LinkedIn 183

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans.

Content 126

Content Marketing How To Patterns 126

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers.

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Social Media Management 143

Social Media Management Cost Social Media Price 143

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.

Tools 119

Tools Marketing Price Hubspot 119

Buffer Social

JANUARY 13, 2025

Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating. Matt shares that, “ the rise of native AI tools within social media platforms will empower social media managers and creators.

Social Media 129

Social Media Authentication LinkedIn Social Media Management 129

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Try the best social media management tool for free for 30 days.

Analytics 112

Analytics Social Media Tools HootSuite 112

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. A platform that provides end-to-end social media management services.

Analytics 102

Analytics Tools HootSuite Social Media Management 102

Buffer Social

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives.

Social Media 114

Social Media How To Analytics Metrics 114

Sprout Social

FEBRUARY 24, 2025

A wealth management firm speaking to high-net-worth investors would have a much different tone and voice online than a regional credit union talking to first-time homebuyers. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. Use tools for social media management and analytics.

Social Media 80

Social Media Strategy Tips Banking 80

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. Understanding which performance indicators to focus on affects your ability to evaluate and optimize your campaigns. What are impressions?

Report 133

Report Engagement CPC Metrics 133

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 115

Influencer Strategy Tips Marketing 115

Social Media Strategies Summit

NOVEMBER 2, 2023

Have you ever woken up in a blind panic because there’s a campaign going live tomorrow, and you forgot to schedule a post? For social media managers, being “always on” has long been a challenge of the job. Are you interested in discovering more strategies for success as a social media manager?

Social Media Management 162

Social Media Management Social Media HootSuite Skills 162

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? Launching an employee advocacy campaign can be tricky.

UGC 106

UGC B2B How To Authentication 106

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Conference 107

Conference Social Media Marketing Price 107

Oktopost

AUGUST 1, 2024

With AI taking over more time-consuming tasks, the world is your team’s oyster, and you have much more freedom to brainstorm innovative campaigns that generate more and higher-quality leads. of marketers state generating high-quality leads is their biggest challenge. Interactive content Content marketing is and will always be king.

B2B 118

B2B Team Social Media Management Analysis 118

Oktopost

JULY 30, 2024

Since your demand-generation activities will determine the content and experiences that form most customers’ first impressions of your brand, it can be helpful to think of it as the foundation on which all of the lower-in-the-funnel marketing initiatives are built. Slow but steady growth? Customer retention? Your biggest sales month ever?

B2B 117

B2B Cost Metrics Social Media Management 117

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

Template 105

Template Templates Social Media Strategy 105

Oktopost

JULY 8, 2024

One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Knowing your customers’ pain points and desires is step one in creating targeted campaigns that resonate deeply, driving engagement and conversions.

B2B 105

B2B Influencer ROI Authentication 105

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 96

Social Media Marketing Banking Sports 96

The Realtime Report

FEBRUARY 6, 2020

3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. Social media marketing can be as useful or useless as you make it. Remember, Content Is King.

Tips 233

Tips Marketing Resources Campaign 233

Sprout Social

NOVEMBER 20, 2023

If you’re looking to grow your online presence in a creative and authentic way, influencer marketing may be your best bet. Influencer marketing revolves around partnering with popular users on social media—typically platforms like Instagram, TikTok and YouTube—so their audience discovers your business and its products or services.

Influencer 136

Influencer Campaign Platform Marketing 136

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

Social Media Management 134

Social Media Management Social Media Tools How To 134

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Experiences – Find, curate, and share the best social media content.

Social Media Management 128

Social Media Management Review Social Media Tools 128

Oktopost

SEPTEMBER 19, 2024

Continue reading to learn how other leading social media managers measure and report on their social media marketing efforts. The biggest challenges in measuring social media activities Measuring social media success is complex for many companies.

B2B 62

B2B Social Media Marketing Metrics 62

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Sheldon lives in Tel Aviv with his dog, Mylo, and his cat, Tessa.

Social Media Management 109

Social Media Management Products Social Media How To 109

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. You will find yourself having the same conversations over and over again as a social media manager.

Social Media Management 142

Social Media Management Skills Social Media Upcoming 142

Sherrilynne Starkie

APRIL 5, 2018

Understanding and managing an ever-expanding set of digital channels can be a 24/7 process. It takes digital knowledge along with solid marketing and communications experience. Despite sinking time and resources into social media, many companies are not seeing the results they want. Keeping up is not easy.

Social Media 329

Social Media Consultant Resources Curation 329

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Time to brag!

Social Media Management 123

Social Media Management Questions Social Media HootSuite 123

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Social media analytics tools are usually used to complement social media management tools.

Analytics 102

Analytics Social Media Tools Price 102

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand.

Data 116

Data Strategy Statistics Sports 116