Sprout Social

AUGUST 17, 2022

These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions. How could social media monitoring help you build better campaigns?

Campaign 137

Campaign Social Media Tools Hubspot 137

Social Media Strategies Summit

NOVEMBER 4, 2024

Nostalgia marketing is about encouraging audiences to form an emotional connection with your product, service, or brand by relating them to positive sentiments from their past. Now, let’s dive into some real-life examples of nostalgia marketing on social media and examine what they can teach us for our own campaigns… 1. Think again.

Social Media 206

Social Media Marketing Fashion Campaign 206

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 133

Campaign Hashtag Analytics Metrics 133

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. But according to our own data , businesses at large still struggle to organize and execute any given campaign. That doesn’t even scratch the surface of must-do campaign tasks, either. That doesn’t even scratch the surface of must-do campaign tasks, either.

Campaign 143

Campaign Social Media How To Project 143

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 131

Campaign Brands Communities Industry 131

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. The consultant always listens to gauge audience sentiment to inform all activity. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Customer sentiment. Guest Post by Ben Chodor. Data that PR professionals should be assessing includes: Newsroom engagement.

Data 256

Data Metrics Press Release ROI 256

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 142

Campaign Social Media UGC Metrics 142

Convince & Convert

SEPTEMBER 14, 2024

AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. This way, you can tailor campaigns more precisely, addressing the segmentation challenge. Use AI to track customer behavior across channels and optimize your campaigns. This approach enhances both retention and acquisition efforts.

Trends 137

Trends Data Tips Marketing 137

Oktopost

OCTOBER 20, 2024

Social listening is tracking and analyzing broader conversations on social media to understand customer sentiment, emerging trends, and industry shifts. Social listening helps B2B organizations analyze trends and customer sentiment at a macro level. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Comparison of similar posts to see how the differences between them affect success.

Social Media 192

Social Media Analysis Sentiment Comparison 192

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

Sentiment 143

Sentiment How To Marketing Analysis 143

Social Media Strategies Summit

SEPTEMBER 22, 2021

Plan and build campaigns using the publishing and scheduling features. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. Analyze sentiment and brand perception without the clunkiness of having to sift through large datasets manually. Brandwatch. Key Features.

Social Media 176

Social Media Tools Sentiment Price 176

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 31, 2025

Chipotle leaned on sentiment analysis to craft timely strategies During the COVID-19 pandemic, Chipotle used AI to track shifts in customer sentiment and behavior on social media. Summarize by AI Assist scans our weekly and monthly social media reports and finds data trends in sentiment, volume and engagement.

Examples 94

Examples Social Media Strategy Sentiment 94

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 129

Sentiment Banking Patterns Hotels 129

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 141

Strategy Sentiment Marketing Analysis 141

Oktopost

MARCH 10, 2022

What do you want your social media campaigns to achieve? Brand awareness/brand sentiment. Social listening to measure brand sentiment and share of voice: A great social listening tool can help you measure share of voice. With some, you can even perform a sentiment analysis. Customer or employee retention. Final Thoughts.

ROI 174

ROI B2B Social Media Brands 174

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

JULY 30, 2024

In the next section, we break down the steps to take before, during and after influencer campaigns to manage them with care. Clarifying the moral standards your audience lives by will help find influencers who mirror them and align your campaigns accordingly. To conduct scalable, real-time audience research, tap into social listening.

Influencer 104

Influencer Brands Strategy Marketing 104

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 135

Patterns Sentiment Analysis Proposal 135

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Check out how simple their text is: Temple University P2P Texting Campaign. If you weren’t familiar with P2P texting prior to the 2020 election, you likely are now.

Strategy 213

Strategy Marketing SMS Mobile 213

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 124

Strategy Sentiment Marketing Patterns 124

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Track customer sentiment. That’s where sentiment analysis can help you. It quantifies customer sentiment around your brand on social media.

Sentiment 147

Sentiment How To Analysis Trends 147

Sprout Social

FEBRUARY 7, 2024

Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. And there’s more.

Tools 114

Tools Sentiment Marketing Reputation 114

Sherrilynne Starkie

JULY 3, 2018

Even though it’s an awareness campaign, you still have a real hard metrics that you can present. Sentiment analysis is another. Was sentiment positive and now it’s negative? Sometimes it’s a little tougher to fight your corner on awareness objectives because they are seen as a cost not a revenue generator.

Policies 231

Policies Project Metrics Sentiment 231

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 129

Process Sentiment Analysis Applications 129

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 123

Sentiment Analysis Patterns Price 123

Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. They also get a report on social sentiment.

Examples 105

Examples Strategy HootSuite Sentiment 105

Sprout Social

OCTOBER 28, 2024

Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived. This will also help you optimize your campaigns and maximize your visibility in a competitive environment. Brand mentions help fuel online reputation monitoring.

Brands 112

Brands Sentiment Forums Brand Monitoring 112

agora pulse

JANUARY 6, 2021

Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 114

Social Media Sentiment HootSuite Analysis 114

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 136

Examples Social Media Sentiment Influencer 136

Sprout Social

FEBRUARY 23, 2023

Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Has sentiment been trending up or down in recent months?

Social Media 129

Social Media Brands Press Release Sentiment 129

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 139

Skills Sentiment Team Press Release 139

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. For example, do you want to keep an eye on how your competitors, focus on a specific campaign or better understand your target audience in general?

Tools 123

Tools Strategy Brands Sentiment 123