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CaseStudy: Spotify Spotify has been producing its yearly Wrapped reports for a decade now. CaseStudy: Hilton When it came to promoting its sub-brand Graduate Hotels, Hilton could simply have run an ad hyping up the amenities, locations, and other features. CaseStudy: Sephora Sephora is a master of social media SEO.
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening casestudy.
The casestudy we are sharing today served as the starting point in implementing a new methodology for a brand’s content creation: not driven by data, but informed by it.
Brands like Salesforce and HubSpot use long-form YouTube content for product demos, casestudies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, casestudies, and industry predictions, which enhances the brand’s credibility and drives SEO.
Episode 16 of the AI in Marketing: Unpacked podcast, with Eva Dong The post Marketing Wins: Effective AI Adoption CaseStudies appeared first on The Social Media Hat.
Casestudies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a casestudy, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming.
In these casestudies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern casestudies. That’s still true. But how these brands responded is what you want to pay attention to. Want even more?
Writing a casestudy is one of the best business blog topic ideas for new and established business bloggers alike. What is a CaseStudy? Also called case histories or success stories, these reports depict a problem and illustrate how your product or service solved the problem.
CaseStudies : These are the B2B equivalent of product reviews. Through produced by companies, casestudies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s casestudy shows how social proof affects conversions using their landing pages.
Use casestudies, data-driven insights, and expert opinions to back up your messaging. Examples of remarkable social media marketing : Bruker’s advocacy success : This casestudy showcases how Bruker turned its employees into brand advocates, expanding its reach and generating leads through Oktopost’s advocacy program.
When SaaS founders and marketing leaders visit my profile, they find solutions to their exact challenges, supported by relevant metrics and casestudies. I use casestudies to demonstrate my expertise I regularly turn my consulting engagements into detailed casestudies that showcase both successes and challenges.
The course provides indepth discussion of social media strategy and concepts and casestudy examples based on my own experience in providing social media consulting and services. This provides context and the opportunity to go deep into the details…something that online video courses just don’t provide.
This is especially the case for UK-based gifting company Letterbox Gifts. One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays.
Build on the successes and avoid the mistakes of those who came before with real-world casestudies. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Discover the essential elements of an integrated strategy that pays off. Enroll for this free webinar here !
A casestudy in crisis communications #failure. Related posts: Motives behind Lance Armstrong’s confession. Digital grassroots: the Internet fights back. Social media key PR driver. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Help Out Lac Megantic.
Later’s regular roundups of Instagram Reels and TikTok Rachel Karten’s Link in Bio newsletter for trends and casestudies. Instagram’s @Creators for trending topics and best practices. Katie adds HeyOrca’s regularly updated trend roundups to that list, including top sounds on Instagram and TikTok and trending CapCut templates.
It uses LinkedIn to share bite-sized insights on social media marketing while driving users to in-depth blog posts, casestudies, and webinars. Our posts encourage audience interaction through questions, polls, and PDF carousels while subtly guiding users toward our blogs, casestudies, and other resources on our website.
In this article, we’ve collated her top tips and insights, including: A framework for streamlining university social media communications Best practices for enhancing your team’s social media processes A real-life casestudy to support your attempts to consolidate accounts and align social media strategies Let’s get into it.
A CaseStudy of Mike Allton's Approach as a Fractional CMO. The post Marketing Strategy Transformation: How a New Approach Elevated Sales appeared first on The Social Media Hat.
In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses casestudies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.
For example, industry issues, trends and practices, products, company news, community news, customer testimonials and casestudies. An editorial calendar will let you plan the topics covered within your content. Which stories will run when and where? Track blogs and websites, email, newsletters and all social channels.
To learn more about our award-winning social content and marketing work with Discover Boating visit our casestudy. Learn more about our award-winning social features and presence work with Altar’d State by visiting our casestudy. Check out other award-winning work on our casestudies page.
According to the B2B Content Marketing Trends Report , “Customer testimonials and casestudies are considered the most effective content marketing tactics.” Tip 3: Fit storytelling into your communications strategy. These are stories, people! Why reinvent the wheel?
Build on the successes and avoid the mistakes of those who came before with real-world casestudies. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Discover the essential elements of an integrated strategy that pays off. Enroll for this free webinar here !
Here’s a table summarizing what brands do on LinkedIn and what individual users do on the platform: Company Marketing On LinkedIn Personal Branding on LinkedIn Content Marketing : Share industry insights, thought leadership articles and casestudies to establish authority and engage the audience.
Quite a bit: Content formats like Playbooks, CaseStudies, and Trend Reports are strongly linked with immediate buying decisions. CaseStudies Hold a Lot of Weight E-books are the reigning king of B2B content formats. So why are we talking about casestudies? Casestudies are silently stacking up the points.
Casestudies, webinars, and other long-form content formats are designed to be informative, engaging, and shareable — just like your short-form pieces, but with more in-depth content creation that speaks to users looking for more detailed information on specific topics. Long form content gives you more space to play.
From on-brand images and template carousels for casestudies to editable designs for statistics, these resources will help you repurpose content faster and ensure a consistent, on-brand design experience for your audience. To make this process even smoother, maintain a bank of design templates ready to attach to your posts.
Fortunately, for advertisers who are in need of casestudies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Facebook Success Stories/CaseStudies.
Think casestudies and references. The secret to creating “Belief” is to clearly describe the promise of your service (“we lower costs,” “we drive revenues,” “we position you for future success”), while at the same time highlighting your track record of doing “the same thing for companies in your similar situation.”
A customer testimonial or casestudy often provides a good angle. However, it could make the difference if this increase pushes you into the industry’s number one position. Is it about people? Adding a human angle will always make a story stronger. Featuring an employee as part of the story is another way to add a genuine human touch.
There are a lot of casestudies and real-world stories. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies.
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