Sprout Social

OCTOBER 22, 2024

They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” For brands to make their investments count, they need to find influencers with credibility in niche communities who are genuine fans of their brand. Data backs this up.

Social Media 97

Social Media Brands Survey Trends 97

Sherrilynne Starkie

MAY 29, 2018

There was a survey (which I participated in), and many consultations involving hundreds of PR pros held coast to coast over a year. Collaboration – Members have direct access to share knowledge with colleagues and professionals. They did their homework. Ethical Framework.

Survey 247

Survey Collaboration Consultant Communities 247

Hootsuite

OCTOBER 30, 2024

Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. They handle everything from posting and responding to messages to building a strong online community. Educational content A Statista survey found that 41% of Instagram users want informative content on the app.

Social Media Management 130

Social Media Management Social Media HootSuite Metrics 130

Mindjumpers

AUGUST 14, 2012

Some brands have even founded music academies , special artist collaborations for upcoming musicians and festivals. They have carried out a survey of 500 music lovers and their use of music in everyday life uncovering interesting behavioural facts about people’s interaction with and use of music and social music sites.

Strategy 227

Strategy Collaboration Upcoming Survey 227

Sprout Social

NOVEMBER 20, 2024

The network’s user base consists of professionals in the corporate workforce, making it a great place for you to share educational product information, customer support and community management. Only 15% of our survey respondents currently have a Threads profile, but they are coming to the platform for edutainment.

Social Media 111

Social Media Atlassian Strategy Content 111

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. Each social media network offers opportunities for connecting with your target audience and growing your community.

Social Media 136

Social Media Content How To Sentiment 136

Buzz Marketing for Technology

JUNE 27, 2008

collaboration. Collaborative Technology. online communities. 6 degrees of collaboration: 1. We’ll discuss the future of social software in organizations, new ways to gather, analyze, and disseminate knowledge, and the impact of improved knowledge sharing for your employees, customers, and the broader community.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Sprout Social

JANUARY 16, 2025

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The same Pulse Survey found that 20% of consumers will use YouTube Shopping to make purchases in 2025. Not only are consumers present and engaged on YouTube, theyre also ready to buy.

YouTube 87

YouTube Strategy Content Collaboration 87

Sprout Social

MAY 3, 2023

Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts. What is social media community management?

Communities 136

Communities Social Media Authentication Loyalty 136

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Collaborate with your customers. Lower costs, more revenue – a perfect combination!

Social Media 198

Social Media Jive ROI Press Release 198

Waxing UnLyrical

AUGUST 18, 2014

The Collaborative Economy is for Business to Business. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

B2B 196

B2B Collaboration Consultant Flickr 196

Bill Hartzer

MARCH 27, 2025

The report gathers survey responses from thousands of creators. That could mean TikTokers moving to YouTube, or Instagram-first creators building Discord communities. This applies to product drops, launches, collaborations, and campaigns. This week, creator marketing platform #paid published its 2025 Creator Insights Report.

Brands 78

Brands Sports Travel Patterns 78

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

This is a great use because it allows doctors collaborate together and share their expertise, which can ultimately save a patient’s life and/or help find cures in the future. Evernote Create an area for your team can collaborate on notes, ideas, and information. Another use has been to aid others in fulfilling dreams.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Sprout Social

FEBRUARY 13, 2025

We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Platform 74

Platform Report Brands Fashion 74

Sprout Social

MARCH 14, 2025

Live social media e-commerce is already mainstream in China, but a McKinsey survey found that live commerce is gaining traction globally. Creator collaborations Partnering with an influencer for a live shopping event allows your audience to hang out with their favorite online personality while they shop together in real time.

Brands 121

Brands Hosting Eventful Retail 121

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. They just can’t.

Industry 170

Industry Social Media Training HootSuite 170

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The survey was fielded during July and August 2023. This protects your brand and establishes a professional and ethical foundation for collaboration.

B2B 140

B2B Research Influencer Marketing 140

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 144

Examples Influencer Campaign Marketing 144

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: linkedin.com 3.

Social Media 264

Social Media Tips Marketing UGC 264

Social Media Strategies Summit

JANUARY 21, 2021

According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began. This could include an appreciation of their creativity, their strong sense of community, or their brand values. 10 Re-collaborate. Source: Photo by Armin Rimoldi from Pexels.

Influencer 244

Influencer Metrics Campaign Survey 244

Sprout Social

MAY 9, 2024

For this report, we conducted a survey with over 2,000 consumers and 300 influencers to get perspective on what makes influencer marketing successful and predict how the landscape will evolve. They don’t want to simply collaborate with any brand. Sprout’s data reflects this influencer marketing trend.

Industry 129

Industry Influencer Trends Marketing 129

Buzz Marketing for Technology

JUNE 27, 2008

As discussed in the article below, self-organized and collaborative networks--especially fueled by the advent of wiki-software for instance--are changing the ways we work and communicate with some even predicting an impact on the nature and practice of democracy. to foster innovation across organizational and geographic boundaries.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Idaconcpts

DECEMBER 15, 2010

Collaborate with others in your industry. Collaborating with others in the field that way is a great marketing tool that can be used to pull others towards your brand. Collaborating with others in the field that way is a great marketing tool that can be used to pull others towards your brand. Surveys and polls.

Press Release 151

Press Release Strategy Forums Marketing 151

Sprout Social

NOVEMBER 30, 2022

Incorporating creator marketing into your social media strategy can improve your reach, grow audience engagement and help you connect with new communities in an authentic way. In a Sprout survey of 280 marketers responsible for their brand’s social media strategy, 57% of respondents collaborate with content creators on a monthly basis.

Brands 144

Brands Collaboration How To Marketing 144

Webbiquity SMM

MAY 31, 2022

You have to show what you can do for your prospects and convince them to take an action you want, like collaborating on a project. Whether it is getting more people to sign up for trials or demos, building a community of loyal customers, or boosting conversion , your goal helps determine which type of content you should create.

B2B 292

B2B LinkedIn Strategy Marketing 292

Sprout Social

MARCH 17, 2025

The good news is, we surveyed over 1,000 Australian social media users and 200+ social media professionals to find the freshest insights on current trends and whats on deck for the future in 2025. Hit childrens TV show Bluey uses social listening to understand what their community wants.

Trends 79

Trends Social Media Authentication Skills 79

Techipedia: Tamar Weinberg

OCTOBER 25, 2011

As a client, you must be able to give your consultant information about your target audience via an audience profile that can be found with survey tools and market research. Relationship building is harder and a longer process in an already established community. You should know if your client is running a deal on a daily deals site.

Social Media 271

Social Media Consultant Buy Feedly 271

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JUNE 23, 2008

Wikis as a Tool for Collaborative Course Management. collaborative nature, its use also allows students. results of a student survey on the effectiveness of. results of a student survey on the effectiveness of. Keywords : Wiki, Course Management, Collaboration, Web 2.0, By introducing a wiki for collaborative.

Journal 142

Journal Wiki Class Wikipedia 142

Social Media Marketing

APRIL 10, 2013

Industry News More than half of surveyed marketers feel that they''re missing key data points to inform them about their customers , according to a recent CMO Council survey. A CMO Council survey finds that the opportunity is there, but there''s still more progress to be made before truly harnessing it. But where are they going?

Social Media 159

Social Media Flipboard Survey Journal 159

Social Media Strategies Summit

APRIL 25, 2023

Collaborate with recognized experts in your field by inviting them to contribute guest posts or participate in interviews. These collaborations bring credibility to your blog and provide valuable insights that benefit your audience. This could involve running surveys, analyzing data, or interviewing industry experts.

Conversation 227

Conversation Company Loyalty Case Study 227

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

ROI 141

ROI Influencer Marketing Survey 141

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Influencer marketing has grown beyond getting a viral moment.

Metrics 130

Metrics Influencer Marketing Survey 130

Social Media Strategies Summit

NOVEMBER 30, 2020

According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. It remains one of the best places to market your brand online, reach a broader target audience, gain a loyal following, and build a growing community of engaged fans around your brand.

Products 232

Products Instagram Brands How To 232

Buzz Marketing for Technology

JUNE 27, 2008

Kathy Lee Berggren, a professor at Cornell University, teaches oral communication with a “heavy research component. In each section of the course, a faculty member and a librarian collaborate to create lessons and assignments that emphasize the recursive nature of writing and research, culminating in a substantial research paper.

Research 179

Research Education News Google 179

Sprout Social

MAY 15, 2024

Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results. Providing actionable recommendations based on insights. It doesn’t stop there.

Social Media 143

Social Media Social Media Management Sentiment Collaboration 143

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 140

Strategy Brands Hubspot Survey 140