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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring. Challenges.

Survey 225
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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 203
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 245
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. Another 90% say creator content yields stronger engagement and 83% link it to more conversions.

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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

According to Leen Li , Chair of Wealthsimple Foundation , rigorous surveys, data analysis, and feedback gathering are totally worth the effort. Much of their work is focused on students and families that come from low-income or marginalized communities. million views) are fueled by solid audience research.

Class 103
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The complete list of UK Instagram trends for brands and businesses

Sprout Social

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Fostering community. A good example of this is Stella Artois collaboration with London Dead Pubs, who reviews UK pubs. Treating customers as influencers.

Trends 90
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What is digital customer service?: A complete guide

Sprout Social

Consider collaborative spaces to address customer concerns Food for thought: If one customer has a concern, chances are many others have (or will!) That’s why it’s a smart move to establish forums or communities to address service questions publicly. the same issue. This is particularly true for SaaS brands and software companies.