agora pulse

JANUARY 15, 2019

But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. A simple way to get started with Instagram Live collaborations is conducting interviews or Q&A sessions. Now let’s apply this model to Instagram Live collaborations. Interviews/Q & A. Announcements.

Collaboration 112

Collaboration Instagram Examples Influencer 112

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 237

Video Trends Marketing Mobile 237

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 118

Team Examples Marketing Training 118

Buffer Social

MAY 17, 2023

A viral collaboration that benefits both parties and their audiences. In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? The result?

Collaboration 93

Collaboration Social Media Project Reputation 93

Sprout Social

JANUARY 3, 2023

A successful social media strategy is rooted in collaboration. Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. The benefits of cross-team collaboration. By acting on the insights, you’ll stay competitive in an increasingly crowded market.

Collaboration 126

Collaboration Social Media Team Sentiment 126

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 241

Social Media Tips Marketing UGC 241

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 228

Content Marketing Loyalty Collaboration 228

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Case Study Collaboration 101

Sprout Social

DECEMBER 29, 2022

Promoting seamless cross-functional collaboration? From daily, ongoing tasks to larger projects, a project management tool takes the guesswork and frustration out of collaboration so teams can focus on doing their best work. For example, a tool that works for a growing team of five might not be appropriate for a team of 1,000.

Collaboration 104

Collaboration Software Project Tools 104

Sprout Social

JUNE 2, 2021

It takes into account how you like to communicate, how you manage conflict and your collaboration preferences. Knowing your working and collaborative style adds another tool to your self-awareness toolkit. Teamwork requires communication, collaboration, compromise and conflict resolution. What are working styles?

Collaboration 131

Collaboration Team Project Types 131

Keyhole.co

JUNE 5, 2024

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Influencer marketing ROI is stronger than ever.

Influencer 52

Influencer Campaign Examples Marketing 52

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. That’s why Grove Collaborative is helping people make the most wonderful time of the year wonderful for the planet, too. Let’s dive in.

Examples 98

Examples CSR Airlines Collaboration 98

Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. This is a case study of effective, engaging social media marketing. 3) Maybelline Image source Maybelline / 3.1M

Brands 222

Brands Marketing Influencer Fashion 222

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? Why our social and comms teams collaborate at Sprout.

Collaboration 84

Collaboration Brands Team Project 84

Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly. Mitra keeps several weeks of content ideas planned out at a time, for example, and still keeps ideas in Notion as well.

Collaboration 85

Collaboration Template Templates Team 85

Hootsuite

OCTOBER 19, 2023

From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Natalya Dudinska goes for graphic Make your Black Friday social media posts stand out with bold, graphic design like this example from Natalya Dudinska.

Examples 102

Examples Social Media Instagram UGC 102

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 147

Brands Marketing Real Estate Collaboration 147

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 97

Analysis Report Examples Tools 97

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

B2B 78

B2B Influencer Marketing Collaboration 78

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Long sales cycle?

Template 68

Template Templates Influencer Strategy 68

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 109

Examples Template Templates How To 109

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

B2B 157

B2B Strategy Hubspot Marketing 157

Hootsuite

MARCH 30, 2021

Marketers have been using social platforms to connect with ecommerce customers for a while now. In this article, we will go over all the ways you can use social media to market your ecommerce store. What is social media ecommerce marketing? Is social media ecommerce marketing the same thing as social selling or social commerce?

Examples 145

Examples Social Media Tips HootSuite 145

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 128

Social Media Marketing Loyalty Collaboration 128

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. The collaboration between our departments is vital for the business,” says Pessoa. Grounding marketing strategies in customer feedback elevates initiatives big and small. Looking for proof?

Tips 104

Tips Marketing Collaboration Team 104

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. pic.twitter.com/0JnFdhnsWZ.

Examples 117

Examples Brands Reputation Sentiment 117

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 185

Social Media Strategy Marketing Curation 185

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 104

Industry Influencer Trends Marketing 104

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 105

Metrics Influencer Marketing Survey 105

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 73

Facebook Sentiment Marketing Analysis 73

Oktopost

MARCH 24, 2022

Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. 7 Employer Branding Examples to Inspire You.

Examples 108

Examples Campaign Brands Reputation 108

Convince & Convert

DECEMBER 7, 2023

The answer lies in marketing diversity. 70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Dive in, and I’ll show you the incredible benefits of diversity marketing and insights into unlocking the vast treasures of a multicultural market. What Is Marketing Diversity?

Campaign 134

Campaign Marketing Authentication Loyalty 134

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 135

Marketing How To Samples Sample 135

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 229

B2B Social Media Marketing Influencer 229

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 75

Sports Social Media Marketing Fashion 75

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 123

Team Marketing Collaboration Social Media Management 123