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What makes a great influencer brand pitch: How brands can better collaborate with influencers

Sprout Social

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. A brand pitch is a message, usually through emails or social DMs, where an influencer (or an agency representing influencers) reaches out to a brand to collaborate.

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From Social Sharing to Creative Collaboration

Social Media Marketing

From advertising to customer service and from human resources to corporate giving, news travels at the speed of now --and the conduit through which it travels is the group that used to be quaintly referred to as "the common people." A Move toward Collaborative Production? Those who aren't are simply left behind.

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Maximizing Your Social Media Strategy for Travel Brands: How Analytics Tools Can Drive Engagement

Keyhole.co

Social media has become the modern travel guide. Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). For travel brands, this is a golden opportunity. Understand Your Audience: Whos Engaging With Your Travel Content?

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Collaborating and Investing in Green Innovations | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Collaborating and Investing in Green Innovations Written on April 20, 2010 by Justin Levy in environmental , innovation 11 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Some popular videos feature influencers traveling to beautiful places, sampling expensive cuisine and providing bucket list inspo. Other parts of the community offer travel tips and advice, often for hyper-niche locations or types of travelers. When she collaborated with e.l.f.

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Great opportunities in a collaborative social media strategy. Considering all the content Southwest Airlines create to maintain its presence, a collaborative approach is vital for the company. It’s a matter of keeping up with a thorough plan and strategy, so each individual is aware of their specific role.

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Authenticity in influencer marketing: How to find authentic influencers

Sprout Social

As a result, when they share travel tips for Italy (that include brand partnerships like the one below), their followers trust their recommendations. Review past partnerships Do your due diligence by looking at the influencer’s history of collaboration to gauge their authenticity and alignment with your brand. Mutual respect.