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Jessie Brown , Social Media Specialist at the Iowa Department of Natural Resources (DNR), shared her top best practices as part of our latest Social Media Strategies Summit for Public Agencies and Government, including how to: Overcome negativity and foster more positive online conversations in your community Protect your brand (and your mental wellbeing) (..)
Meta is eliminating fact checking in the US, replacing it with Community Notes. It allows the community to determine whether or not something is true. Metas fact checking wasnt perfect, and theres no reason to believe Community Notes will be either. The post No Community Notes for Ads appeared first on Jon Loomer Digital.
Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.
Building a Social Media Community Think about your own network for a second: how many loved ones do you communicate with via multiple platforms? However, it’s important to remember that building a community on social media is tough. You might tag them in a meme on Instagram, email them, and text them — all on the same day.
Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? More Organic Reach: Community groups are more likely to have more engaged and interested users, especially if you set it up as a closed group (more on that later).
View this post on Instagram A post shared by United Way (@unitedway) Their promotional efforts clearly worked, with the benefit concert helping to raise $11+ million for the United Way Disaster Relief Fund to support communities directly impacted by the hurricanes. If the answers yes, slot it into your content calendar.
For instance, hes a big advocate of joining a community. Jessie Brown is the Social Media and Communications Specialist at the Iowa Department of Natural Resources and was previously a Vice President for the Government Social Media Member Council. Why should you follow him? Jessie Brown Who is she?
A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.
These are people who are passionate about a specific interest or community, whether it’s vegan marathon runners or eco-conscious yoga practitioners. Building Trust Through Niche Communities Trust is the cornerstone of marketing success, and niche communities are fertile ground for building it.
In fact, it’s the second most visited website globally, boasting over two billion logged-in monthly users who actively seek information, entertainment, and community. Take it as your long-term marketing strategy to connect with the right audience , build a community, and drive meaningful business results.
Every network offers opportunities for finding and growing your community, because social users use every platform to meet different needs for connection and consumption. For example, Over the next three months, we will use this new platform to grow our community by X%. But maintaining the status quo is a bigger one.
Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. This dedicated time ensures you stay on top of community management without overwhelming your schedule. The list just goes on. Let’s dive in!
Continuity in design maintains brand equity with our community. This minimized any alienation of our existing community of sellers and creatives, while allowing our new brand identity to appeal to a wider audience in the startup ecosystem. We changed our name but maintained a connection to our past identity through design elements.
Community Managers can only moderate comments and suspend or remove people from the page. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers). Go beyond posts and think about connections, says Andreea Constantin , head of brand marketing and communities at LearnWorlds.
This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic. The Power of Community: Establish branded Facebook Groups or similar forums to foster a community where customers can connect. Don’t be shy.
For instance, Amherst College’s key focus is on strengthening the student community and sense of belonging, so its up to Stephanie to demonstrate how her teams content is making that happen. To that end, Stephanie recommends showcasing your content and linking it to your higher education institution s priorities.
The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.
Smaller communities will be prioritized Prediction: Creators and their audiences will pursue small, exclusive spaces to interact. She predicts that “spam pages” or private communities will allow creators to maintain control over their content while building authentic relationships away from the scrutiny of brand partnerships.
Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. As a Redditor myself, I take pride in being part of a social platform known for its often humor-driven, niche communities (called subreddits).
Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Search what community hashtags your competitors are using to associate themselves with a certain clique on the platform. It doesn’t make sense to use hashtags on Stories.
That’s why it’s a smart move to establish forums or communities to address service questions publicly. Some brands have community forums where users assist each other with their website issues. Most of the content is totally community-driven but employees can step in to resolve problems if needed as well.
Source: instagram.com Interact with Followers in a Meaningful Way Another excellent way to differentiate your brand especially if you’re looking to emphasize its humanity or dedication to customer experience is to invest in community building. Source: instagram.com Alternatively, you may opt to go all out.
Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.
To summarize, they exhibited: Active social listening On-brand community engagement Nimble responses once videos took off, likely thanks to aligned cross-tactical teams and swift leadership decision-making If you need help with being prepared with a Social Media Mission Statement, Guardrails, Community Management best practices and the like, make (..)
Social media managers handle social strategy, content creation, engagement and community management, and many other tasks. They handle everything from posting and responding to messages to building a strong online community. Community management Managing your online community goes beyond responding to comments.
Tyler also dives into the value of engaging a broader audience, beyond your high-intent prospects and shares why fostering long-term relationships with your community, gives you the ability to ensure your brand stays relevant and trusted throughout the entire buyer’s journey.
This kind of alignment is critical for building ongoing brand loyalty, community, and trust. How to get these insights Scan conversations on social media to uncover clusters of conversations, keywords, and hashtags and identify existing communities that are relevant to your product.
Most importantly, they actually closed all their stores for the day to allow employees time to volunteer in their own communities. Patagonia went the other way with this post in 2022. It wasnt the social post that was particularly powerful, it was the action backing up the social post that made this work.
Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Supplying the Fuel for Artificial Intelligence A key driver behind Aha Communitys success is its Korean language corpus model.
By practicing your writing skills regularly and encouraging your team to do the same, you’ll be able to communicate your brand’s messaging effectively and motivate your audience to take purposeful action. Focus on community engagement. Create a team-centered environment.
Much of their work is focused on students and families that come from low-income or marginalized communities. Focus on your audience’s lived experience Weathsimple Foundation’s goal for the Money Master Class series was to educate Canadian youth — especially youth from underrepresented communities — about money.
TikTok Live offers a unique opportunity to connect with your community in real time, engage with your followers, and even generate revenue through live streaming. The more you engage with your viewers, the more theyll feel like a part of your community. Pro Tip : Set clear expectations for your community and reinforce positivity.
So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. “Community is everything in 2025, and it's integral to building a presence that stands the test of time, especially if you’re looking to build on a busy platform like Instagram.
The network’s user base consists of professionals in the corporate workforce, making it a great place for you to share educational product information, customer support and community management. Sharing educational product information is the #1 thing social users want from brands on LinkedIn.
Moreover, brands today can use their websites to build a community around their product or service. Another benefit of building a website and creating a community is that brands will be able to stay on top of the topics of conversation in their space so they can stay relevant at all times.
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