Remove Communities Remove Cost Remove CPC
article thumbnail

Difficult Decisions in Difficult Times

Jon Loomer

Many businesses are being forced to cut costs. I’ve thrown around the idea of a special community for entrepreneurs and business owners during this time. That should result in a lower cost to reach people (CPM). It may even result in a lower cost per click (CPC). Should You Change Your Pricing?

CPC 210
article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. CPL CPA CPC ROAS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 things to measure in social media ROI

Akamai Marketing

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? While its still a relative bargin, social media can also drive traffic to a website without the same costs associated. What we can measure for social media ROI.

ROI 161
article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV. We’re seeing more engaged users (60%) across the whole sample, but for key industries that median increase was 882%.

article thumbnail

The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement.

ROI 269
article thumbnail

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). With all the described options, you learn that one of the best uses of Facebook for your business is through the development of communities.

Facebook 259
article thumbnail

What in the World … ! Surprising Facts About Reddit Ads

agora pulse

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). However, not for Reddit ads. There are over 2.2

Reddit 115