Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 315

Influencer Brands Privacy Policies 315

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 216

Instagram Strategy Marketing Upcoming 216

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Jesse Walker , Community Manager. Using Other Digital Marketing Tactics on Your Social Media Platforms.

Social Media 203

Social Media Marketing Trends Communities 203

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 222

Strategy Marketing SMS Mobile 222

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S.

Marketing 141

Marketing Apple Loyalty Authentication 141

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Be adaptable and open to change.

Social Media Management 253

Social Media Management Skills Social Media Metrics 253

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 228

Brands NoFollow Marketing How To 228

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 130

Industry Influencer Trends Marketing 130

Convince & Convert

JUNE 4, 2024

Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. You have a new book: Data-Driven Personalization. That’s why marketers need to have a more important presence at the data table. It’s just out today. Zontee: Absolutely.

Data 107

Data Feed Feedly Organization 107

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 129

Influencer Campaign CPM Sentiment 129

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 132

Social Media Strategy Marketing Influencer 132

Buffer Social

OCTOBER 23, 2024

” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. Are you looking to connect more deeply with your followers and foster community and engagement?

Instagram 137

Instagram Engagement Data Feedly 137

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Most companies don’t do enough monitoring and don’t understand the data. The analytics revealed that Facebook wasn’t referring any traffic to the website and so no online lead generation from a highly-engaged community.

Social Media 329

Social Media Consultant Resources Curation 329

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.

Social Media 197

Social Media Marketing Proposal Influencer 197

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles.

B2B 140

B2B Research Influencer Marketing 140

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities. That’s why All of Us Research’s social channels aim to personalize content to the communities they serve.

Brands 299

Brands Meme Research Social Media 299

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. For marketers, influencers, brands, and businesses, TikTok has become the go-to social app for connecting with Gen-Z audiences and engaging them in playful, quirky, fun, and innovative videos via dance crazes or viral challenges. Desiree Johnson. Short Links Best Practices on TikTok.

Tips 172

Tips Marketing Authentication Collaboration 172

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data. to get through.

Brands 148

Brands Marketing Real Estate Collaboration 148

Webbiquity SMM

APRIL 4, 2023

Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior. Alpha-Diver is market research firm that applies neuroscience to more deeply understand marketplace behavior.

Social Media 237

Social Media Reddit LinkedIn Research 237

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Research 139

Research Social Media HootSuite Marketing 139

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 142

Strategy Sentiment Marketing Analysis 142

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 136

Influencer Marketing Collaboration ROI 136

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 143

Social Media Marketing Loyalty Collaboration 143

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 140

ROI Influencer Marketing Survey 140

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. What is a LinkedIn marketing strategy? General LinkedIn marketing tips.

LinkedIn 145

LinkedIn Strategy Tips HootSuite 145

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 265

Advertising Social Media Strategy Authentication 265

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. Branding isn’t just important: it should be at the forefront of your marketing strategy.

Brands 155

Brands B2B How To Loyalty 155

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 144

Strategy Brands Content UGC 144

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Conference 107

Conference Social Media Marketing Price 107

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 141

Strategy Brands UGC Marketing 141

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Is Reddit a good platform for marketing?

Reddit 94

Reddit Tips HootSuite Marketing 94

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 119

Tools Marketing Price Hubspot 119

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 139

Social Media Tips HootSuite Marketing 139

Social Media Strategies Summit

SEPTEMBER 13, 2024

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. If you don’t have alt text or closed captions, you are leaving out a part of your community.” So, it’s essential you focus on the social channels that deliver the biggest impact for your organization.

Platform 238

Platform Policies Guidelines Social Media 238

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 104

Authentication Influencer Marketing How To 104