Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 337

B2B Influencer Platform SMS 337

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Conference 107

Conference Social Media Marketing Price 107

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

Campaign 183

Campaign Social Media Instagram Organization 183

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Marketing 115

Marketing HootSuite Affiliate marketing Price 115

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

Social Media 114

Social Media Strategy Marketing How To 114

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 95

Social Media Marketing Banking Sports 95

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 120

Social Media Brands Reddit B2B 120

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Templates 109

Templates Template Social Media Strategy 109

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. Make the most of your money.

Class 103

Class Survey YouTube Analytics 103

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 239

Strategy Marketing SMS Mobile 239

Sprout Social

MARCH 14, 2025

Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? Heres a breakdown of what you must do before, during and after the event.

Brands 115

Brands Hosting Eventful Retail 115

Buffer Social

DECEMBER 10, 2024

January 27: Community Manager Appreciation Day January 23: National Pie Day January 29: National Puzzle Day January 29: Lunar New Year (Year of the Earth Snake) The Lunar New Year marks the start of a new year in the traditional lunar calendar, celebrated widely across East and Southeast Asia. The event drew over 126.3

Social Media 110

Social Media Meme Small Business Eventful 110

Ignite Social Media

OCTOBER 20, 2021

Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? Nextdoor works to connect neighbors, businesses, and public services together within their communities. It’s a great way to mix up your media buying investment and reach new audiences in the community.

Advertising 158

Advertising Communities Real Estate Price 158

Ignite Social Media

MARCH 19, 2025

TikTok Live offers a unique opportunity to connect with your community in real time, engage with your followers, and even generate revenue through live streaming. The more you engage with your viewers, the more theyll feel like a part of your community. Pro Tip : Set clear expectations for your community and reinforce positivity.

FeedBurner 97

FeedBurner MySpace Trends Analytics 97

Ignite Social Media

DECEMBER 20, 2024

But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas better left alone. The brand is built around a wide array of colors so they didnt need to push a marketing message , nor did they. Again, no marketing message. Simple and cute.

RFP 114

RFP Social Media Review Trends 114

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 98

Influencer Brands Affiliate marketing Marketing 98

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Carrie Phillips Who Are They?

Marketing 246

Marketing Education Forums LinkedIn 246

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. But that doesn’t make it any easier to handle.

Platform 222

Platform Strategy Team Issues 222

Oktopost

DECEMBER 17, 2024

Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. Humanizes the brand EGC gives your organization’s marketing content a personal touch. It turns your team into advocates who create marketing value at little to no extra cost.

Examples 116

Examples Content Authentication B2B 116

Buffer Social

DECEMBER 3, 2024

Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Search what community hashtags your competitors are using to associate themselves with a certain clique on the platform. Use them if they’re associated with your brand.

Hashtag 116

Hashtag Instagram How To Trends 116

Hootsuite

JANUARY 14, 2025

This is also the spot to opt in or out of marketing and promotional materials. Community Managers can only moderate comments and suspend or remove people from the page. Choose the type of team member you want to add and click the relevant Add New button (or Manage for Community Managers). When youre ready, hit Done.

Tips 109

Tips Facebook HootSuite How To 109

Buffer Social

JANUARY 13, 2025

Smaller communities will be prioritized Prediction: Creators and their audiences will pursue small, exclusive spaces to interact. She predicts that “spam pages” or private communities will allow creators to maintain control over their content while building authentic relationships away from the scrutiny of brand partnerships.

Social Media 127

Social Media Authentication LinkedIn Social Media Management 127

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Ask Me Anything Live events are very popular on Tik Tok. Be On Trend.

Brands 273

Brands Hashtag Aggregator UGC 273

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing 105

Marketing Team Collaboration Training 105

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. The way brands engage with their community is what makes them stand out and become memorable, and can even spark headlines across traditional media (more on that later).

Communities 127

Communities Social Media How To Metrics 127

Ignite Social Media

OCTOBER 12, 2021

Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

Facebook 167

Facebook Marketing Eventful Social Media 167

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community. What is social media moderation?

Eventful 130

Eventful Social Media How To Sports 130

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Be adaptable and open to change.

Social Media Management 277

Social Media Management Skills Social Media Metrics 277

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 119

Communities Community building Industry Crowdsourcing 119

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. Use Listening Basics to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand. Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool.

Examples 106

Examples HootSuite Sentiment UGC 106

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content. It is more than only being a professional at your specific job.

B2B 118

B2B Trends Industry Authentication 118

Bill Hartzer

MARCH 27, 2025

This week, creator marketing platform #paid published its 2025 Creator Insights Report. Brands Are Putting Their Money Where the Creators Are Marketing teams are shifting budgets. Key Findings: What Creators Are Focused On in 2025 Travel Plans and Major Events Festival season is still a magnet for content.

Brands 78

Brands Sports Travel Patterns 78

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Influencer 90

Influencer Collaboration Affiliate marketing Survey 90

Sprout Social

OCTOBER 28, 2024

In the post below, notice how the user includes two @-mentions to thank the brands, Fenty Beauty and Savage x Fenty, for hosting an event. They happen when someone talks about a product, service‌ or event associated with the brand, but they may not use a tag or @-mention. tech forums, gaming communities).

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Oktopost

NOVEMBER 14, 2024

Employer branding is critical to marketing yourself to the top talent in your industry. Salesforce backs this up with events, activities, and a corporate culture that often leads to spontaneous and heartfelt employee advocacy posts on LinkedIn and other social media sites.

Examples 133

Examples Brands Hubspot Reputation 133

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

Social Media 183

Social Media Marketing Influencer Team 183

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? What is User-Generated Content?

UGC 106

UGC B2B How To Authentication 106