Communities Flash Mob Groups 
Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Direct Marketing Observations
APRIL 27, 2010
Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group. Tags: Social Networking communities Social Networks social media marc meyer jay baer TNGG. Validation.
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Waxing UnLyrical
DECEMBER 13, 2010
perhaps the Washington Post should have sent out a flash mob alert. It remained a small group and was a lot of fun! Because that’s what will happen this afternoon, at various Metro stations from 5 pm or so onwards. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" It aired on WUSA9 at 11pm that same night.
Mindjumpers
JULY 8, 2010
2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.
Justin Levy
JANUARY 20, 2010
Think that would cause a group of people to gather ’round the vending machine? Coca-Cola has been garnering a lot of applause from the social media community as of late, first, with the release of their 3 page social media policy and now with this. Possibly the computer on the fritz but kinda cool, huh? Of course it would.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
It’s why T-Mobile succeeded with a flash mob. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Tamar is also the author of The New Community Rules (July 2009).
Laurel Papworth
OCTOBER 1, 2011
In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!
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