Communities Flash Mob Mobile Social Networking 
Laurel Papworth
SEPTEMBER 1, 2010
While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
It’s why T-Mobile succeeded with a flash mob. This might be via power players on social networks (eg, this story is moving on Sphinn) or even national TV (Susan Boyle’s video was a recording of a popular TV show). As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us
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