Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. Photo by Jolanda Flubacher.

Social Networking 150

Social Networking News Aggregator Journal 150

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now!

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? You’ve got Community , which just raised $40 million.

B2B 327

B2B Influencer Platform SMS 327

Mindjumpers

FEBRUARY 14, 2013

YouTube holds the same potential for helping you build, engage with and sustain a community around your brand, as any other social platform you are already used to engaging with as a brand. Engage with your community. You just need to take your time to acknowledge the community and to engage actively with them.

YouTube 257

YouTube Brands Comparison Communities 257

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Community Management. Traditional media pitching, social media influencer recruitment, partnering, more. Social Media Essential channels to reach target audiences.

Skills 334

Skills Social Media Sysomos Diagrams 334

SocMed Sean

MAY 24, 2013

There’s an old saying in the motorcycle community that goes: “If you have a $10 head, buy a $10 helmet.” The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. In this case…an intact brain.

Social Media 269

Social Media Strategy How To Energy 269

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Why does LinkedIn stand out for brand communication?

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Buffer Social

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? What should I post on LinkedIn?

LinkedIn 143

LinkedIn Team Hashtag Authentication 143

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

yMarketingMatters

FEBRUARY 10, 2014

Google+ is now the second largest social network at just over 50% , with Facebook still dominating at 70%. But no other social network has Google’s web assets leverage. LinkedIn is still the largest professional business network and continues to grow but not at the pace of Pinterest,Google+ or Twitter.

Social Media 279

Social Media Mobile Social Networking YouTube 279

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

LinkedIn 143

LinkedIn Strategy Tips HootSuite 143

Social Media Strategies Summit

OCTOBER 21, 2022

And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. Research shows that 72% of “Washington insiders” — including federal executives, Capitol Hill staffers, and private sector members — use LinkedIn for work. That’s 20% higher than any other social network.

Examples 156

Examples LinkedIn Social Media Overview 156

Hootsuite

APRIL 28, 2023

If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. What are LinkedIn groups? social media marketing!)

Groups 145

Groups Groups LinkedIn How To 145

The Realtime Report

JANUARY 29, 2019

Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. The best social managers build constituencies with purpose and a strategy for growth. Here is how to become an effective online community leader. By Bruce Fikowski. Leadership.

Communities 126

Communities Wikipedia Collaboration Discount 126

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million.

B2B 151

B2B LinkedIn Facebook Statistics 151

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. It’s easy to do that on LinkedIn. If fact, the easiest way to do this would be to enable users to tie their LinkedIn profiles into Twitter. prohibiting the use of profanity) and community enforced.

Twitter 244

Twitter B2B LinkedIn Brand Monitoring 244

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. These posts are all about sparking conversation — a task that is easier said than done, especially with LinkedIn feeds getting more crowded by the year. Methodology. Quality engagement boosts organic reach.

LinkedIn 140

LinkedIn Engagement HootSuite Metrics 140

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Beehiiv uses LinkedIn carousels to welcome new hires. It creates a sense of community and shows that the company values its employees.

Examples 140

Examples LinkedIn Case Study Collaboration 140

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Rise of the social photobooth and video jukebox. Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content.

Content 263

Content UGC Community building Hotels 263

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Twitter Google+ LinkedIn What Compels People to Share Your Content? Facebook insists it has the answer: write better content.

Content 266

Content Study Flickr Advertising 266

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Social Media Recruitment is a valid—and recommended— strategy to gain new, cutting-edge employees and expand your workforce. By now, we’ve all heard of Social Media.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Oktopost

NOVEMBER 12, 2020

Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. What is a LinkedIn Product Page? What is a LinkedIn Product Page? LinkedIn Customer Reviews.

LinkedIn 131

LinkedIn Products B2B Review 131

Sprout Social

MAY 2, 2024

Brands love using LinkedIn for business. It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. A solid LinkedIn SEO strategy.

SEO 127

SEO LinkedIn Company Tips 127

Sherrilynne Starkie

AUGUST 20, 2012

The original idea behind them was to let family or other intimate groups of individuals share very private content without exposing it to their larger Facebook friend communities. The function is easy to use and is a great way to improve communication among group members and still keep important or sensitive information private.

Groups 337

Groups Groups Sports Social Media 337

Waxing UnLyrical

MARCH 18, 2013

They include tips on how to get set up with , and use smartly, a social network I still love. If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Twitter Facebook Google+ LinkedIn 18 Tweetable Twitter Tips for Newbies.

Tips 278

Tips Twitter Avatar Real Estate 278

yMarketingMatters

NOVEMBER 29, 2014

Just break down your blog into many different mini posts for Facebook, Twitter, Linkedin or other social media profiles. This is an example of what a social media content calendar can look like: Note: TWEAK your posts to suite that particular social media platform. Linkedin is more professional. Twitter: 5-7.

Social Media 243

Social Media Content Tweetdeck How To 243

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We didn’t stop at just creating an amazing image sizing reference guide!

Template 167

Template Templates Social Media Social Networking 167

Waxing UnLyrical

JANUARY 8, 2013

Of course, this is why organizations often use platforms such as Yammer for employee engagement, creating internal or private social networks, as it were. With a keen interest in social media, she blogs regularly at In My Humble Opinion. Twitter Google+ LinkedIn Facebook: Improving Employee Communications?

Yammer 269

Yammer Facebook Travel Social Networking 269

Pam Moore

JUNE 13, 2017

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. How to leverage hashtags to nurture community. Episode Highlights.

Hashtag 167

Hashtag Social Media Training Instagram 167

SocMed Sean

JULY 8, 2012

Only posting promotional posts/tweets/articles and never engaging in a 2-way dialog with your community. Spam and/or Phishing – via Twitter, LinkedIn email or any social media channel. Guidance from social media gurus that their way is the only way.

Social Media 279

Social Media Klout Creative Commons eBook 279

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge. It’ll be shared via social media.

ROI 269

ROI Social Media CSR Knowledge Base 269

Buzz Marketing for Technology

JANUARY 15, 2014

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads.

Mobile 243

Mobile Advertising Adwords Data 243

Later

SEPTEMBER 2, 2020

If LinkedIn isn’t part of your social strategy, it could be time to think again. This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online. According to the platform, LinkedIn Live videos get on average 24x more comments than native videos produced by the same brand.

LinkedIn 103

LinkedIn Features Newsletter Communities 103

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — Social Media Today. Showcase reviews: MarketingLand, Social Media Today.

Social Media 213

Social Media Tools Netvibes Sample 213

Sprout Social

MAY 8, 2023

As the premier professional-focused social platform, LinkedIn is where to establish yourself as a thought leader in your industry. With the right LinkedIn marketing strategy , combined with these optimal posting times, you could see improved engagement. What are the best times to post on LinkedIn? and noon.

LinkedIn 123

LinkedIn Tourism Travel Education 123

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. It’s ephemeral.

Apple 240

Apple Plaxo Microsoft Vimeo 240