Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 222

Strategy Marketing SMS Mobile 222

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. This boosts user participation and attracts more eyeballs. Be On Trend.

Brands 273

Brands Hashtag UGC Aggregator 273

Oktopost

NOVEMBER 7, 2022

Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it. Meet Olivia. Olivia Messina is Oktopost’s Social Media and Community Manager. You’re in for a treat as your host, Olivia Messina , takes the other side of the mic.

Social Media Management 23

Social Media Management Meeting Social Media B2B 23

Oktopost

JUNE 26, 2024

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Tune in now and discover how you can implement these strategies to become a more effective B2B marketer.

B2B 147

B2B Marketing Retail Apple 147

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Focus on community engagement. Be adaptable and open to change.

Social Media Management 253

Social Media Management Skills Social Media Metrics 253

Waxing UnLyrical

APRIL 9, 2020

Zoom, an online videoconferencing service, was serving 10m customers a day at the beginning of the year, most of them in business meetings. Now it is providing 200m people a day not just with meetings, but with Tai Chi classes and “quarantinis”. None of what I’m saying is “new,” btw. I hope to see you there!

Eventful 334

Eventful How To Energy Training 334

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 235

Collaboration How To Education Team 235

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Having said that, it does seem to be a buyer’s market right now. Communication and Entertainment Apps Are Dominating. Social Media Use, Engagement and Paid Efficiency are Way Up.

Social Media 182

Social Media CPM CPC Sample 182

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

Social Media 183

Social Media Marketing Influencer Team 183

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing. You’re going to need to prioritize building trust within your brand’s community.

Influencer 163

Influencer Marketing B2B Authentication 163

Waxing UnLyrical

JUNE 27, 2019

says “influence” is the “ability to build meaningful communities around us.” Building a global network like this requires a tremendous amount of community building, fueled by Joi’s purpose and commitment to helping women gain confidence and clarity so they can succeed in life.

Project 235

Project Influencer Communities Groups 235

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

CSR 200

CSR Real Estate Posterous Team 200

Social Media Strategies Summit

JUNE 3, 2022

The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Know your audience.

Newsletter 229

Newsletter Project Aggregator Team 229

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 244

Twitter B2B LinkedIn Brand Monitoring 244

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Beyond that, Broadridge also has a cross-functional team that meets to discuss crisis response. But that doesn’t make it any easier to handle. Let’s dive into all the key takeaways… What Does a Crisis Decisions Framework Look Like?

Platform 200

Platform Strategy Team Issues 200

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. How do they do this?

Brands 148

Brands Marketing Real Estate Collaboration 148

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Communities 109

Communities Social Media Community building Groups 109

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Conference 107

Conference Social Media Marketing Price 107

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. Many marketers feel it’s challenging to internalize success. Meet Chedva Kleinhandler. Catch all episodes here.

B2B 133

B2B Marketing Apple Microsoft 133

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 142

Strategy Sentiment Marketing Analysis 142

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . TikTok is a fast-moving community and trends come and go quickly. Engage With Your Community . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. This boosts user participation and attracts more eyeballs. Be On Trend.

Brands 195

Brands Hashtag UGC Aggregator 195

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 137

Team Marketing Collaboration Social Media Management 137

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. All of this suggests there’s more to YouTube than meets the eye.

YouTube 140

YouTube B2B Reputation Video 140

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. and has been recognized as one of the most Fearless B2B Marketers by Marketo.

B2B 152

B2B Loyalty Apple Buy 152

Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

Social Media 189

Social Media Startup Resources SEO 189

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.”

Creative Commons 254

Creative Commons Conference Sports LinkedIn 254

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 144

Template Templates Marketing Sample 144

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Influencers are a critical component of an effective communications campaign.

Influencer 215

Influencer Engagement Fashion Retail 215

Bill Hartzer

NOVEMBER 22, 2024

The app is designed to celebrate personal milestones, big or small, while providing a space for users to reflect and share their daily victories with close-knit communities. Unlike traditional social media platforms that thrive on likes, followers, and algorithms, Take The Win focuses on fostering positive habits.

Platform 78

Platform Social Media Meeting Sports 78

Social Media Strategies Summit

MARCH 11, 2021

With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. To mark February’s Black History Month, Pernod Ricard , the French wines and spirits conglomerate, teamed up with digital media marketing strategist Karen Civil to celebrate the work of Black female entrepreneurs.

Brands 239

Brands Conference Hosting Conversation 239

Jon Loomer

OCTOBER 28, 2021

From Face… err… Meta : Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses. Virtual meetings. The “So What” is about how we — marketers and advertisers — fit in. Will agencies hold virtual meetings with clients?

Facebook 204

Facebook Virtual World Advertising News 204

Social Media Strategies Summit

SEPTEMBER 13, 2024

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. If you don’t have alt text or closed captions, you are leaving out a part of your community.” So, it’s essential you focus on the social channels that deliver the biggest impact for your organization.

Platform 238

Platform Policies Guidelines Social Media 238

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 99

Template Templates Influencer Strategy 99

Jon Loomer

MARCH 30, 2020

Many business owners and marketers are being forced to conduct more of their business online, due to the latest health crisis. Webinars, Facebook Live, team meetings, social events, and consultations. The Power Hitters Club is my exclusive private membership community. Weekly Team Meeting. Good marketing, I guess.

Software 218

Software Facebook Training Hosting 218

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

Social Media 133

Social Media Marketing Atlassian Team 133

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Image Source: Social Media Today.

Groups 179

Groups Groups Tools Brands 179