Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Communities 145

Communities YouTube Engagement How To 145

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Jesse Walker , Community Manager. Using Other Digital Marketing Tactics on Your Social Media Platforms.

Social Media 203

Social Media Marketing Trends Communities 203

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 195

Skills Social Media Marketing Influencer 195

Ignite Social Media

DECEMBER 7, 2020

This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. These numbers could hint at groups becoming the new brand page if you’re looking to have an engaged community. This is good news for Facebook and marketers trying to reach a younger audience on this platform.

Groups 203

Groups Groups Facebook Tips 203

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. Keeping up is not easy. It takes time and resources.

Social Media 329

Social Media Consultant Resources Curation 329

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. taking new courses and certifications for self-development.

Social Media Management 253

Social Media Management Skills Social Media Metrics 253

Keyhole.co

SEPTEMBER 3, 2024

We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack , the leader in PR and communications management software. The post Big News: Keyhole is Now Part of Muck Rack! Not a Muck Rack customer? Request a demo. Thank you for being part of the Keyhole journey.

News 109

News Reputation Collaboration Newsletter 109

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.

Engagement 149

Engagement Communities Video Tourism 149

agora pulse

MAY 13, 2020

Want to get the most out of your Instagram marketing? With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an essential tool for marketers in almost any industry. Related: Download our FREE Instagram Marketing ebook.

Instagram 191

Instagram Tools UGC Marketing 191

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly.

Social Media 141

Social Media Marketing Community building Feedly 141

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? The Benefits of Twitter for B2B Marketing.

B2B 153

B2B Tips Twitter Marketing 153

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

Social Media 183

Social Media Marketing Influencer Team 183

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Community blogging sites. Form communities and discuss relevant news within them.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

Social Media 128

Social Media Strategy Marketing Influencer 128

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. Marketing professionals? What does it all mean? And is it really worth it?

Communities 112

Communities Products Company Strategy 112

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. The good news? Your mind is ready. More than 4.95

Social Media 139

Social Media Tips HootSuite Marketing 139

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Having said that, it does seem to be a buyer’s market right now. Communication and Entertainment Apps Are Dominating. Social Media Use, Engagement and Paid Efficiency are Way Up.

Social Media 182

Social Media CPM CPC Samples 182

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Is Reddit a good platform for marketing?

Reddit 94

Reddit Tips HootSuite Marketing 94

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Communities 109

Communities Social Media Community building Groups 109

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

Influencer 215

Influencer Engagement Fashion Retail 215

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform. What is a LinkedIn marketing strategy? General LinkedIn marketing tips.

LinkedIn 145

LinkedIn Strategy Tips HootSuite 145

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Waxing UnLyrical

MAY 13, 2019

Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc.

Small Business 227

Small Business Pharmaceuticals HootSuite Startup 227

Social Media Strategies Summit

DECEMBER 22, 2022

Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. Showcase Real People At Your Agency.

Social Media 178

Social Media Engagement Transportation Hashtag 178

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 134

Social Media Marketing Sentiment Influencer 134

Jon Loomer

OCTOBER 28, 2021

You have likely heard the news by now — because news travels fast. More news will come out. From Face… err… Meta : Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses. That it wouldn’t spill down into Facebook marketing and advertising.

Facebook 204

Facebook Virtual World Advertising News 204

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 246

Influencer Authentication Survey ROI 246

Ignite Social Media

MAY 13, 2024

These small details can make a big difference in building genuine connections with your audience through community management. Negative experiences, unfavorable news coverage, or influential figures expressing dissatisfaction can quickly escalate into brand risks.

Social Media 158

Social Media Strategy Tips Loyalty 158

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 108

Marketing HootSuite Affiliate marketing Price 108

Convince & Convert

MAY 21, 2021

On YouTube there is a video for everything — from dancing and music videos to political speeches and news, to how-to videos for everything, including how to change the clock in your car during daylight savings time. YouTube Originated the Role of Video in Social Media Marketing. Audiences Sought Comfort, Connection on YouTube in 2020.

YouTube 189

YouTube How To Video Embedding 189

Jon Loomer

MARCH 25, 2021

I conduct weekly strategy sessions with my PHC – Elite community to help answer advertisers’ questions and set them up for success (this week we had two!). Of course, you’ll need to be a member of my PHC – Elite community to get access to these sessions. GO HERE TO JOIN MY COMMUNITY.

Advertising 216

Advertising Resources Facebook FAQ 216

Webbiquity SMM

SEPTEMBER 28, 2021

The Pinterest community guidelines claim: “Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior. YouTube has a lot of community guidelines. Content that contains self-harm or excessive violence. Fake or impostor profiles. Pinterest Rules. YouTube Rules. Minds Rules.

Social Networking 276

Social Networking Guidelines How To Policies 276

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion industry in 2016 to a projected $16.4

Influencer 142

Influencer Marketing Reputation Collaboration 142

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. A social media company’s social team testing a new social channel is incredibly meta. When Instagram launched Reels, we were quick to adopt the new video format. What we tested.

Strategy 137

Strategy Marketing Hashtag Influencer 137

Sprout Social

OCTOBER 10, 2024

A social media network is an online platform that supports communication, interaction and content sharing among individuals and communities. Interactions are less public and flourish in comment sections, direct messages and closed communities. They’re built primarily for communication, connection and content sharing.

Social Media 122

Social Media Brands Reddit B2B 122

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. LinkedIn brings lookalike audiences to B2B marketing. Google+ died yesterday. Photo by Jolanda Flubacher.

LinkedIn 210

LinkedIn Google B2B Newsletter 210