Google Announces a $14 Million Expansion of its Digital Skills Training Initiative with Goodwill
Social Media Today
MAY 9, 2022
The program aims to provide digital skills and literacy training in underprivileged communities.
10 Non-Profit Social Media Campaigns That Made an Impact
Social Media Strategies Summit
FEBRUARY 4, 2025
As well as maintaining its various reports, Candid offers resources and original research publications centered on trends in the non-profit space, and also runs various training initiatives. Red Cross The website of the American Red Cross is packed with training courses on first aid.
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Facebook Partners on New Program to Provide Digital Skills Training to Minority Communities
Social Media Today
APRIL 27, 2021
Facebook has announced a new initiative, in partnership with Coursera and Goodwill International, to provide training to 6,000 COVID-19 impacted workers.
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Training Your Workforce for ChatGPT: A Comprehensive Guide
Convince & Convert
FEBRUARY 21, 2024
If you have not already given them guidelines or training, now is the time. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Pretending your teams are not using AI is not an option. These are powerful tools that can help your organization.
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32 social media training resources and courses every marketer needs
Sprout Social
SEPTEMBER 2, 2022
And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. Org-wide social media marketing training. Level: Beginner. Type: Course.
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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)
Convince & Convert
NOVEMBER 4, 2021
Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . That takes us to the first recommendations for activating an excellent customer experience on social media this holiday season: Train Your Social Care Team.
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What is digital customer service?: A complete guide
Sprout Social
AUGUST 30, 2024
That’s why it’s a smart move to establish forums or communities to address service questions publicly. Some brands have community forums where users assist each other with their website issues. Most of the content is totally community-driven but employees can step in to resolve problems if needed as well.
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9 Instagram Courses and Training to Boost Your Skills Fast (Free & Paid)
Hootsuite
APRIL 21, 2021
We’ve put together a list of 9 online courses and training, covering everything from planning content calendars to learning the basics of photography and graphic design. Community building. As a marketer, it can get overwhelming to keep up with it all, which is where taking Instagram courses and training can help.
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How to Successfully Digitize Events During COVID-19
Waxing UnLyrical
APRIL 9, 2020
And businesses are starting to realize that simply setting up a livestream and giving executives (most of whom who probably haven’t been media trained) the mic isn’t going to cut it. I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse.
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Call it what you want, Taylor Swift is a model community manager
Sprout Social
SEPTEMBER 24, 2021
As a social media marketer and Taylor Swift stan , I’m constantly in awe of her community management mastery. Not only does Taylor follow her community, she actively listens to them. Whether our fan theories are right or wrong, the way that we are trained to look for these clues says everything about how invested her fans are.
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We Get By With A Little Help From Our Friends
Waxing UnLyrical
AUGUST 31, 2017
This is the Hurricane Harvey Community Connections Facebook Group , created (as you can see from the screen grab) by volunteers distraught over what’s happening in Houston and areas hit hard by Harvey. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.
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Pinterest Expands Creator Fund with a Focus on Helping Creators from Underrepresented Communities
Social Media Today
MARCH 28, 2022
As it seeks to maximize its opportunities, Pinterest is looking to provide more support and training for its top creative talent.
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iOS 14 Resources for Facebook Advertisers
Jon Loomer
MARCH 25, 2021
I built an extensive training program that consists of more than 30 lessons that include video and written tutorials, related links, and more. I conduct weekly strategy sessions with my PHC – Elite community to help answer advertisers’ questions and set them up for success (this week we had two!).
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What the heck are social media consultants and what do they do all day?
Sherrilynne Starkie
FEBRUARY 13, 2018
Consultants support cultural change, recruitment & training and for internal communications initiatives. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. So, more and more, social media consultants are being asked to train client teams.
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Out of Love- A Daughter’s Story
Janet Fouts
NOVEMBER 10, 2022
About Lynn Abate-Johnson In addition to being a caregiver, mother, and entrepreneur, Lynn is a stellar community manager. She’s currently growing the global online community as “the voice” of the Co-Active Training Institute (CTI) , one of the world’s most respected leadership development and professional coach training organizations.
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The Power of You
Waxing UnLyrical
JANUARY 28, 2017
We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Just look at what we Social PR pros do.
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What is employee-generated content? (with examples)
Oktopost
DECEMBER 17, 2024
Social causes Social cause posts showcase employees supporting initiatives they care about, like volunteering, fundraising, or participating in community events. When employees share these moments, it feels personal and genuine, strengthening your brand’s image and connection to the community.
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No More Silver Bullet. Now what?
Waxing UnLyrical
APRIL 22, 2017
But it’s the single-most effective way for you to seed your story among multiple communities of influence… so that they start to encourage their communities to take action. The kinds of action that makes sense to them, their communities and to you. Nothing is. And that is when the magic starts to happen. Win-win-win.
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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success
Oktopost
FEBRUARY 10, 2022
Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.
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Social Media Isn’t Working for Women—Here’s the Platform That’s Changing the Game
Bill Hartzer
MARCH 3, 2025
The platform promises an online space built specifically for womenwhere their voices are valued, their data is protected, and community standards are actually enforced. Real Community Standards Hate speech, harassment, and misinformation? Enter UP , a new social platform created by Uplevyl, a female-led tech company.
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Bring Your Own Meme to the #LiftOff Book Giveaway
Waxing UnLyrical
FEBRUARY 17, 2017
We had a boatload of fun this past weekend, during my 3-hours-in-3-days mini-training extravaganza, “Lift Off!” In fact, it was SO much fun that people were actually asking for more homework and training! ” We played hard AND worked hard.
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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]
Social Media Strategies Summit
JUNE 3, 2021
Government agencies can leverage social media to share (sometimes critically) important information with their communities. She uses Facebook and Twitter Insights and free training resources like Facebook Blueprint Courses to stay on top of the trends. Panelist Lexie Rock , the Digital Media Director at the Office of U.S.
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150 Social media and Montreal’s student protests
Sherrilynne Starkie
APRIL 20, 2013
Last week, about 50 PR pros crowded into the Black Tomato pub on George Street in the Byward Market at what was IABC Ottawa’s last professional development event of the season to learn about how Melissa helped SPVM avoid a full out riot by harnessing Twitter to communicate in both official languages with protesters on the streets.
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Volunteers Make The World Go Round: Communicating Effectively for Impact
Waxing UnLyrical
MAY 23, 2019
This is the start of building a real community. Of course, you will be communicating on social media. Develop a sense of community. Of course, the real sense of community is built off-line. Train, train, train your volunteers. There is docent training in museums. tic toc for a special event.
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170 How to Make Your Email Autoresponders Sizzle More Than Jessica Rabbit
Waxing UnLyrical
JUNE 9, 2017
Over time you’ll see that this extremely useful automation that we’ve come to rely on will make you look anything but robot-like to your network … and help transform them into your community. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Wouldn't you like to be in her kitchen?
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Life and Career Lessons from Two Very Different Wonder Women
Waxing UnLyrical
JULY 10, 2017
In the movie (mild spoiler alert if you haven’t seen it yet), Diana spends years training to become an Amazon. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.
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10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025
Buffer Social
FEBRUARY 18, 2025
Expert insights on building community, brand storytelling, and content scaling. VidCon Anaheim Date: June 19-21, 2025 Location: Anaheim, California Price : $125-1,230 Best for: Digital creators, influencers, and fans VidCon is one of the largest gatherings for creators and their communities.
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6 Essential and Free Ways to Stay Ahead of Meta Advertising Trends
Jon Loomer
DECEMBER 16, 2024
Prior to our session, you will complete a questionnaire to provide important background on what you’re doing now and what you hope to accomplish.
Advertising 158
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How a #toeselfie Can Build Your Network
Waxing UnLyrical
JULY 24, 2017
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.
Banking 244
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How I Use Facebook Live, Webinars, and Virtual Conferencing Software
Jon Loomer
MARCH 30, 2020
I’m hosting an upcoming training to walk you through all of the specifics regarding how I do it — and how you can do it, too. The Power Hitters Club is my exclusive private membership community. Live Paid Training. I’ve hosted live training programs about every other month for the past several years.
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019
Waxing UnLyrical
MAY 13, 2019
Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. List at #5 below. Are you socially alert?
Small Business 227
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Industry certification a must for social media career success
Sherrilynne Starkie
AUGUST 27, 2018
I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.
Industry 170
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Cyberbullying: My Week on LinkedIn
Waxing UnLyrical
MAY 2, 2017
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.
LinkedIn 279
279 
How I Schedule and Conduct Facebook Live Webinars Using Ecamm Live
Jon Loomer
APRIL 14, 2020
Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. This is part of a series of posts I’ve written on a topic that’s more important now than ever, as businesses around the world are forced to prioritize communication with customers, partners, and staff online.
Vimeo 217
217 This Is What My “I F’d Up” Face Looks Like
Waxing UnLyrical
APRIL 30, 2017
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.
Banking 237
237 Why WE’s “President of International” is Completely Wrong About PR
Waxing UnLyrical
OCTOBER 4, 2017
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.
Banking 110
110 
The Pacific Institute Names CEO and CMO to Unleash Growth Next 50 Years Pam Moore and Mark Panciera
Pam Moore
APRIL 2, 2022
About The Pacific Institute: The Pacific Institute (TPI) is a global human performance training & consultancy firm with over five decades of expertise in delivering customized solutions that empower organizations and individuals to improve performance and reach their full potential. Related Stories Marketing that Works Now!
Training 29
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#measurePR Recap (July 2017): How Major Media Measures Content
Waxing UnLyrical
AUGUST 15, 2017
measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Many in biz obsess over WHAT to post but skip over WHY they post.
Content 202
202 #measurePR Recap (August 2017): How Measurement Affects Strategy Development
Waxing UnLyrical
SEPTEMBER 5, 2017
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.
Strategy 230
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Why HR Is the Missing Link in Your Company’s Social Media Strategy
Bill Hartzer
FEBRUARY 13, 2025
For hybrid and work-from-home employees, social media platforms like LinkedIn, Slack, or Microsoft Teams help maintain a sense of community. Whether its wellness programs, training opportunities, or company-wide updates, social media ensures employees stay informed. Keep remote teams connected. Increase visibility for HR initiatives.
Social Media 78
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How to Use ChatGPT to Generate a Facebook Ads Strategy
Jon Loomer
JANUARY 16, 2023
Here’s the prompt that I created to promote my Power Hitters Club – Elite community: ChatGPT then developed a strategy based on those things. Here are the recommendations provided based on copy to promote my Power Hitters Club – Elite community: That headline isn’t bad. These counter prompts are very important!
Strategy 208
208 
Facebook Filed for a Trademark on the Word Meta. You Should See the Description.
Bill Hartzer
NOVEMBER 2, 2021
G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)
My Two-Step Secret to Making LinkedIn Your Beeyatch
Waxing UnLyrical
JULY 15, 2017
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.
LinkedIn 227
227 
Staying Connected During a Crisis—A Quick Note From Our CEO
Hootsuite
MARCH 18, 2020
We’re giving away Hootsuite Professional to small businesses and nonprofits : organizations impacted by the crisis can get free access to our professional tools until July 1st, 2020, helping them stay connected to their customers and communities. Protecting employees and supporting our local communities. – Ryan Holmes, CEO.
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