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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

Create Community Next you need to consider having a “controlled” community environment in your world. In other words, a community platform that lives on your site. A place that you can offer your customers/audience a place to communicate in addition to external channels.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

View Comments to “Community Bootstrapping: Tools & Strategies To Build A Community On A Budget&# Controlling The Conversation: Strategies To Get People Talking About What You Want | jasonyormark.com Says: September 23rd, 2009 at 6:01 pm [.] In other words, a community platform that lives on your site.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Learn how tagging and other metadata improve your ability to search and measure the spread of information. Create informational podcasts about a product’s overall space, not just the product. Check out Twitter as a way to show a company’s personality.

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What is a brand community and how to build a successful one

Sprout Social

For example, how will a brand community help marketing, support, sales? Choose a community platform. There are several different options when it comes to creating your brand community’s home base. Third-party community platforms. Rewards or affiliate programs.

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Interview: EMC Does Social Media From The Inside Out

Adam Cohen

To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. We decided to take an inside-out approach as we wanted to focus on our own internal proficiency with social before taking the conversation beyond the comfort of our firewall.

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Five Digital Channels For Word of Mouth Marketing

Mindjumpers

It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element. Next to the use of social network sites you can also use proprietary community platforms.

Marketing 171
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.

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