Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. A lot of companies are investing in B2B influencers to promote their products. Guest post by Mitt Ray.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Social Media Strategies Summit

NOVEMBER 4, 2024

Consumer research company GWI found that 15% of Gen Z and 14% of Millennials prefer thinking about the past rather than the future , with interest tailing off among older age groups. Particularly given that 77% of Americans agree that nostalgic memories provide a source of comfort during uncertain or difficult times. Think again.

Social Media 235

Social Media Marketing Fashion Campaign 235

Social Media Today

OCTOBER 1, 2024

Is Elon really throwing away his money, or is there more to his X play?

Company 193

Company 193

Social Media Strategies Summit

APRIL 3, 2025

Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies total engagement by an impressive 30%. Want to know why employee-generated content is such a powerful marketing tool? Image source 4.

Examples 130

Examples Brands Content Airlines 130

Jon Loomer

JANUARY 20, 2025

PEOPLE People are typically the company’s employees. These should not be the companies, agencies, and clients they work with. PARTNERS Partners are other businesses, typically agencies or clients, who require access to a company’s assets. Make sure that all people are active employees.

Construction 174

Construction Advertising Campaign Eventful 174

Sherrilynne Starkie

FEBRUARY 18, 2020

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Ignite Social Media

JANUARY 27, 2025

Ad Age Names Ignite Social Media Best Place to Work in 2025 Ignite Social Media was today named one of Ad Age Best Places to Work for 2025 , one of only 25 companies our size in the United States to earn this honor. Only 25 companies with 150 or fewer employees and 25 companies with over 150 employees make the list.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Webbiquity SMM

AUGUST 26, 2024

A large number of users who have suffered these symptoms have collectively filed social media addiction lawsuits against the companies. Their accusation is that these social media companies knowingly facilitate addiction to their services for commercial gains. Some telltale signs include anxiety, restlessness, and irritability.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Oktopost

NOVEMBER 14, 2024

A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire. It’s all of the things a job applicant thinks about when they imagine what it might be like to work for your company. Improves business performance. Builds brand awareness.

Examples 133

Examples Brands Hubspot Reputation 133

Convince & Convert

AUGUST 23, 2024

Well, despite the costs, there’s a huge amount to be gained from rebranding a company at the right time. How to Retain Brand Equity When Rebranding Your Company While there’s much to gain from a rebrand, a mismanaged rebrand process can alienate your existing customers and burn up hard-won brand equity.

Brands 153

Brands B2B How To Loyalty 153

Sprout Social

JULY 23, 2024

For example, when a CEO of a large publicly-traded company recently made a comment about “efficiency” in an earnings call, some employees misconstrued that to mean imminent layoffs. Future-thinking leaders want their entire companies to tap into social data Some leaders do have a clear vision of social media’s role in their company’s success.

Social Media Management 116

Social Media Management Sentiment Transportation Embedding 116

Oktopost

NOVEMBER 25, 2024

And the impact is real: 56% of professionals are more likely to buy from a company if its executives are active on social, and 66% say they’d recommend a business if they follow one of its leaders.

Social Media 149

Social Media B2B Apple Authentication 149

Convince & Convert

JULY 31, 2024

What we’re seeing here is a challenge that all companies small and large are having in the adoption of generative AI: people. Integrating AI in the Agency In order to realize the speed and efficiency of generative AI, we all need the people in our companies to embrace AI and fundamentally change the way they approach work.

Exercises 145

Exercises Training Team Examples 145

Oktopost

DECEMBER 3, 2024

As the Director of Product and Customer Marketing at Oktopost, she has played a pivotal role in transforming how B2B organizations manage and measure social media since joining the company in 2014, when the team was just five members strong.

B2B 143

B2B How To Training Social Media Management 143

Convince & Convert

NOVEMBER 12, 2024

B2B companies now focus on building emotional connections by showcasing their brand’s values, challenges, and successes. B2B influencer marketing is rapidly growing as companies seek to partner with industry experts to gain credibility and reach niche audiences. Discover how B2B Thought Leadership can boost your brand’s influence.

B2B 159

B2B Trends Social Media Case Study 159

Oktopost

OCTOBER 20, 2024

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. ” In fact, fifty-nine percent of consumers will stop buying from a company if they don’t trust the brand. We’ll walk you through it.

HootSuite 111

HootSuite Guidelines How To Sentiment 111

Oktopost

DECEMBER 17, 2024

According to a recent study, companies that implemented employee-generated content saw a 27% increase in online engagement and a 19% rise in sales within the first year. For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. The question is, does it really work?

Examples 116

Examples Content Authentication B2B 116

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. But it usually takes about three months’ effort to start seeing your company mentioned in the news media.

News 404

News Report Software Badge 404

Sprout Social

AUGUST 30, 2024

However, many companies are still catching up with customer service technology and trends. This is particularly true for SaaS brands and software companies. Fitbit Fitbit’s multichannel service options are a great example of how companies can cover their bases when it comes to customer care. the same issue.

Knowledge Base 126

Knowledge Base Forums Loyalty Issues 126

Oktopost

OCTOBER 7, 2024

Professional accountability LinkedIn’s users engage under their real names, with profiles that display job titles, companies, and professional networks. Whether it’s a senior executive or a brand page, LinkedIn content is often crafted with a strategic perspective, ensuring that every post aligns with company goals and values.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Social Media Strategies Summit

NOVEMBER 26, 2024

Given that Whitney works at pet products company Encompass, supplements are often a cause of panicked communications from pet parents. Although Nationwide is a highly regulated company with some limitations around how they speak to customers, they still try to make their responses as authentic and human-sounding as possible.

Platform 222

Platform Strategy Team Issues 222

Ignite Social Media

DECEMBER 20, 2024

Ideally, supporting the holiday should be something your company does with more than just a social post. Day, just to be in the conversation, but have nothing relevant to say, youre doing more harm than good. The holiday should be relevant to your brand.

RFP 114

RFP Social Media Review Trends 114

Oktopost

AUGUST 12, 2024

If your team is genuinely engaged in building a company, selling a product, and helping customers succeed, they have more than enough material for LinkedIn. Million Companies registered on LinkedIn. Employees Make Up 30% of Their Company’s Engagement on LinkedIn. More than 100 million messages are sent daily on LinkedIn.

B2B 118

B2B LinkedIn Wiki Authentication 118

Sherrilynne Starkie

DECEMBER 20, 2020

Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They could be sharing stories about their work and the company’s missions and achievements on their own networks to help build awareness of the new apartments.

Marketing 367

Marketing Syndication Adwords News 367

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Influencers create brand pitches to convince companies to work with them on future content campaigns. Check whether these companies are similar to your values or audiences.

Collaboration 100

Collaboration Influencer Brands Metrics 100

Jon Loomer

NOVEMBER 20, 2024

Meta’s Bad Bet Meta originally created the ad-free subscription model for users in the EU because the company believed it would satisfy regulators. That means people will see ads that they don’t find as interesting.” This, Meta believed, would give users two options: 1. Use Facebook and Instagram with ads powered by their data 2.

Advertising 158

Advertising Price Data Instagram 158

Sprout Social

DECEMBER 2, 2024

But always remember to focus on the individual relationship your company has with each influencer. It’s better to work with influencers who share your company’s values and who have a target audience that closely resembles yours. Introduce your company and your brand. Thanks, [your name] [your company] 5.

Influencer 107

Influencer Strategy Template Templates 107

Sprout Social

JANUARY 22, 2025

Check out how Tastewise shares an industry report that positions the company as being in the know. Beyond trends, consider how you can share content related to your companys values, accomplishments and opinions. Done right, you can use LinkedIn to build the public profile of your company.

Examples 121

Examples LinkedIn Strategy Content 121

Oktopost

FEBRUARY 6, 2025

Oktopost’s comprehensive analysis of 9,346 LinkedIn company posts from January to October 2024 reveals fascinating insights into the delicate balance between engagement and traffic generation. Companies with 501-1,000 employees generated the most clicks (22 per post), suggesting optimal audience targeting.

B2B 99

B2B Research Engagement Metrics 99