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Creating a social media policy for your company Social media has become an integral part of daily life and workplace culture. For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks. Make sure the company values are known to them.
And B2B companies are no different. This article will highlight those and help you create a solid social media strategy for your B2B company. Your goal is to alleviate their pain points via relevant content — regardless of company type. Still, most B2B social media companies have a snooze-worthy social media presence.
Several years ago, companies taking a stand on socially and politically charged issues was par for the course. Companies rolled out corporate social responsibility initiatives and lengthy statements. Do consumers want companies to take a stand on social issues? The rest of the time, they should focus on what they can control.
9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing. It’s like an appliance now.
The ultimate guide to driving employee retention at your company. Discover the top 3 incentives that attract the finest job candidates and the benefits you can provide to improve company culture. Learn from the best of the best in HR and Comp & Benefits.
Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.
B2B companies often struggle to keep up with rapidly changing market demands. For instance, companies using AI features for personalization report up to a 15% increase in sales. Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. Guest post by Scarlett Finley.
One company, GEON, partnered with Paycor to find the solution. Learn how to attract, engage, and retain blue-collar employees, helping them build meaningful careers – and support your company’s goals. Blue-collar jobs have a branding problem.
When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. A lot of companies are investing in B2B influencers to promote their products. Guest post by Mitt Ray.
Consumer research company GWI found that 15% of Gen Z and 14% of Millennials prefer thinking about the past rather than the future , with interest tailing off among older age groups. Particularly given that 77% of Americans agree that nostalgic memories provide a source of comfort during uncertain or difficult times. Think again.
Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies total engagement by an impressive 30%. Want to know why employee-generated content is such a powerful marketing tool? Image source 4.
Keeping up is a full-time job many companies can’t staff. There are few certainties in life. Changing compliance laws. That’s why finding the right HR provider is critical. Learn how Paycor helps you stay ahead.
PEOPLE People are typically the company’s employees. These should not be the companies, agencies, and clients they work with. PARTNERS Partners are other businesses, typically agencies or clients, who require access to a company’s assets. Make sure that all people are active employees.
Ad Age Names Ignite Social Media Best Place to Work in 2025 Ignite Social Media was today named one of Ad Age Best Places to Work for 2025 , one of only 25 companies our size in the United States to earn this honor. Only 25 companies with 150 or fewer employees and 25 companies with over 150 employees make the list.
A large number of users who have suffered these symptoms have collectively filed social media addiction lawsuits against the companies. Their accusation is that these social media companies knowingly facilitate addiction to their services for commercial gains. Some telltale signs include anxiety, restlessness, and irritability.
A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire. It’s all of the things a job applicant thinks about when they imagine what it might be like to work for your company. Improves business performance. Builds brand awareness.
Discover the importance of documenting disciplinary actions for compliance and improving company culture! This document outlines the consequences of unacceptable behavior and ensures a fair process for all.
Well, despite the costs, there’s a huge amount to be gained from rebranding a company at the right time. How to Retain Brand Equity When Rebranding Your Company While there’s much to gain from a rebrand, a mismanaged rebrand process can alienate your existing customers and burn up hard-won brand equity.
For example, when a CEO of a large publicly-traded company recently made a comment about “efficiency” in an earnings call, some employees misconstrued that to mean imminent layoffs. Future-thinking leaders want their entire companies to tap into social data Some leaders do have a clear vision of social media’s role in their company’s success.
And the impact is real: 56% of professionals are more likely to buy from a company if its executives are active on social, and 66% say they’d recommend a business if they follow one of its leaders.
What we’re seeing here is a challenge that all companies small and large are having in the adoption of generative AI: people. Integrating AI in the Agency In order to realize the speed and efficiency of generative AI, we all need the people in our companies to embrace AI and fundamentally change the way they approach work.
Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Get your templates today!
As the Director of Product and Customer Marketing at Oktopost, she has played a pivotal role in transforming how B2B organizations manage and measure social media since joining the company in 2014, when the team was just five members strong.
B2B companies now focus on building emotional connections by showcasing their brand’s values, challenges, and successes. B2B influencer marketing is rapidly growing as companies seek to partner with industry experts to gain credibility and reach niche audiences. Discover how B2B Thought Leadership can boost your brand’s influence.
For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter.
That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. ” In fact, fifty-nine percent of consumers will stop buying from a company if they don’t trust the brand. We’ll walk you through it.
Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.
According to a recent study, companies that implemented employee-generated content saw a 27% increase in online engagement and a 19% rise in sales within the first year. For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. The question is, does it really work?
However, many companies are still catching up with customer service technology and trends. This is particularly true for SaaS brands and software companies. Fitbit Fitbit’s multichannel service options are a great example of how companies can cover their bases when it comes to customer care. the same issue.
Professional accountability LinkedIn’s users engage under their real names, with profiles that display job titles, companies, and professional networks. Whether it’s a senior executive or a brand page, LinkedIn content is often crafted with a strategic perspective, ensuring that every post aligns with company goals and values.
Given that Whitney works at pet products company Encompass, supplements are often a cause of panicked communications from pet parents. Although Nationwide is a highly regulated company with some limitations around how they speak to customers, they still try to make their responses as authentic and human-sounding as possible.
Download Paycor’s guide to learn how to: Ask the right questions when evaluating HCM providers Determine if the software is tailored for your business Make the right decision for your company
Ideally, supporting the holiday should be something your company does with more than just a social post. Day, just to be in the conversation, but have nothing relevant to say, youre doing more harm than good. The holiday should be relevant to your brand.
If your team is genuinely engaged in building a company, selling a product, and helping customers succeed, they have more than enough material for LinkedIn. Million Companies registered on LinkedIn. Employees Make Up 30% of Their Company’s Engagement on LinkedIn. More than 100 million messages are sent daily on LinkedIn.
But always remember to focus on the individual relationship your company has with each influencer. It’s better to work with influencers who share your company’s values and who have a target audience that closely resembles yours. Introduce your company and your brand. Thanks, [your name] [your company] 5.
It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Influencers create brand pitches to convince companies to work with them on future content campaigns. Check whether these companies are similar to your values or audiences.
Workers who get daily feedback are 3x more engaged (Clear Company). Your workers don’t just want jobs; they want careers. Invest in your team by giving them meaningful feedback. 65% of employees want more feedback (Zippia). Regular feedback decreases employee turnover by 14.9% (Zippia). Get the Guide today!
Check out how Tastewise shares an industry report that positions the company as being in the know. Beyond trends, consider how you can share content related to your companys values, accomplishments and opinions. Done right, you can use LinkedIn to build the public profile of your company.
Meta’s Bad Bet Meta originally created the ad-free subscription model for users in the EU because the company believed it would satisfy regulators. That means people will see ads that they don’t find as interesting.” This, Meta believed, would give users two options: 1. Use Facebook and Instagram with ads powered by their data 2.
Oktopost’s comprehensive analysis of 9,346 LinkedIn company posts from January to October 2024 reveals fascinating insights into the delicate balance between engagement and traffic generation. Companies with 501-1,000 employees generated the most clicks (22 per post), suggesting optimal audience targeting.
Social Listening Examples to Inspire Your Marketing Campaigns The following examples highlight how companies and businesses use social listening to drive campaign success. Nike The renowned sportswear brand is a fantastic example of top companies using social listening to amplify their marketing campaigns.
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