Social Media Today

MARCH 26, 2024

LinkedIn’s making messaging available to all brands in the app.

Company 191

Company Brands LinkedIn 191

Social Media Today

MARCH 26, 2024

LinkedIn’s making messaging available to all brands in the app.

Company 187

Company Brands LinkedIn 187

The Social Media Hat

FEBRUARY 22, 2024

A Guide for Startup SaaS Companies appeared first on The Social Media Hat. The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy?

Startup 143

Startup Company Strategy Marketing 143

Social Media Today

FEBRUARY 19, 2024

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 165

Company Industry Reddit Data 165

Sprout Social

MAY 2, 2024

But with over 67 million companies listed on LinkedIn, it’s more competitive than ever for businesses to stand out on the platform. We’ll also discuss the various factors LinkedIn’s algorithm takes into account when ranking company pages. Optimizing for search allows potential hires to find your company and job postings easily.

SEO 127

SEO LinkedIn Company Tips 127

Social Media Today

OCTOBER 1, 2024

Is Elon really throwing away his money, or is there more to his X play?

Company 176

Company 176

Social Media Today

NOVEMBER 16, 2023

X has added a new search tool to showcase the various roles posted by brands in the app.

Company 179

Company Tools Brands 179

Sprout Social

DECEMBER 19, 2024

Several years ago, companies taking a stand on socially and politically charged issues was par for the course. Companies rolled out corporate social responsibility initiatives and lengthy statements. Do consumers want companies to take a stand on social issues? The rest of the time, they should focus on what they can control.

Issues 70

Issues Company Project Influencer 70

Waxing UnLyrical

JANUARY 26, 2020

For most of my career, I have worked with financial services companies and anti-fraud companies. For a few years one of the most shorted companies in America was my client. Politics are the least of our worries. What do I mean? Some investors were praying for bad news so they could make more money when the stock went down.

News 58

News Banking Flickr Cost 58

Sherrilynne Starkie

JANUARY 20, 2020

Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. Start with setting up online monitoring for mentions of your company name, brands and products and services. Earned Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 265

Advertising Social Media Strategy Authentication 265

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc. Guest post by Ron Stefanski.

Influencer 315

Influencer Brands Policies Privacy 315

Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. For instance, companies using AI features for personalization report up to a 15% increase in sales. Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. Guest post by Scarlett Finley.

B2B 213

B2B Strategy Hubspot Marketing 213

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 283

Research Report Social Media CPM 283

Webbiquity SMM

JUNE 4, 2024

Overall B2B Web Traffic Trends: More Visits, But Less Social Total web traffic among the companies studied fell by about 10% during the pandemic, but has rebounded strongly since reopening. And there’s a good argument to be made that software companies should maintain a presence on X/Twitter at least for customer service reasons.

B2B 219

B2B Trends Samples Sample 219

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. A lot of companies are investing in B2B influencers to promote their products. Guest post by Mitt Ray.

B2B 173

B2B Instagram BuzzStream Hubspot 173

Janet Fouts

SEPTEMBER 26, 2021

Chris Edmonds of Good Comes First – How Today’s Leaders Create an Uncompromising Company Culture That Doesn’t Suck. In addition to Good Comes First , Mark co-authored A World Gone Social: How Companies Must Adapt to Survive. I’m chatting with my good friend Mark S. Babbitt, co-author with S.

Blogger 227

Blogger LinkedIn Engagement Company 227

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. If you are a SaaS company, G2 is a great choice. This means if your audience is primarily on LinkedIn, go for text posts. But it’s vital to develop a strategy first. To Conclude.

Tips 360

Tips Marketing Privacy Influencer 360

Social Media Strategies Summit

MARCH 22, 2023

Enter your company name, page, and currency on the welcome screen: Image source LinkedIn automatically populates this form by taking information from the most recently updated company page you manage. Choose a Campaign Objective Now it’s time to set the objective for your first LinkedIn Ads campaign.

LinkedIn 235

LinkedIn Campaign Groups Groups 235

Social Media Strategies Summit

AUGUST 11, 2022

That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. So how has the company managed to build an engaged brand community ? Herbal tea company Traditional Medicinals has built a brand community around its online publication, Plant Power Journal. Image source.

Examples 233

Examples Communities Brands Forums 233

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. That’s why she describes social teams as “the last line of defense between the company and the public.”. However, the change hit NASDAQ harder than most.

Authentication 229

Authentication Brands Team Social Media 229

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media Management 253

Social Media Management Skills Social Media Metrics 253

Social Media Strategies Summit

NOVEMBER 4, 2024

Consumer research company GWI found that 15% of Gen Z and 14% of Millennials prefer thinking about the past rather than the future , with interest tailing off among older age groups. Particularly given that 77% of Americans agree that nostalgic memories provide a source of comfort during uncertain or difficult times. Think again.

Social Media 211

Social Media Marketing Fashion Campaign 211

The Realtime Report

MARCH 8, 2021

Along the same lines, a 2018 study by consulting firm McKinsey polled 20,000 AI-aware C-level executives in 3,000 large companies in ten countries. Fast Company Press. In McKinsey & Company. Norton & Company. [9] Unfortunately, it seems to be in vogue these days to blame all automation job losses on AI.

System 254

System Software Patterns Skills 254

Social Media Today

MAY 5, 2023

LinkedIn's parent company Microsoft is working to bring generative AI to all its apps and functions.

LinkedIn 207

LinkedIn Microsoft Company 207

Sherrilynne Starkie

DECEMBER 27, 2020

A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent. From there as it owns YouTube, Google ’s machine learning will automatically serve the most efficient combination of these formats.

Video 307

Video Content Statistics YouTube 307

Social Media Today

JANUARY 7, 2025

In a major shift for the company, Meta will now allow more political discussion in its apps.

Communities 164

Communities Company 164

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Selecting topics for your company blog can be challenging when you don’t know what to write about. Source: mailerlite.com. Add Value Indefinitely.

Loyalty 212

Loyalty Software Publishing Products 212

Webbiquity SMM

APRIL 12, 2022

If your company maintains a social media presence, you should have a policy for using and navigating this channel. Confidentiality guidelines: These govern the use of company and user data. Let your audience know your company’s capacity to solve the problem. Create a social media policy. Source: SocialMediaExaminer.

Social Media 209

Social Media Policies How To Guidelines 209