article thumbnail

Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses.

article thumbnail

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. Instead, the software titans bought the ability to combine social behavior with their existing database and CRM suites to create a true end-to-end social CRM solution. The New Social CRM Big Three.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Weekly Roundup: Problem Solving

Waxing UnLyrical

The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

article thumbnail

2011 Q1 Review: SocialFish clients and work

SocialFish

KITCHEN SINK CONSULTING WORK. Much of our consulting work is completely unique to the organization we’re working with. Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations. SPEAKING AND TRAINING. Feedback has been overwhelmingly positive.

Review 150
article thumbnail

Social Media Horror Story With A Happy Ending

Firebelly

Meanwhile, hard-core Involver and Vitrue consultants tried to spin this into a non-issue, claiming that being a Facebook fan was property of the company, just like being on an email list. Happy Endings & Lessons Learned.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]