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How to Verify Conversion Results

Jon Loomer

Here’s a good way to confirm your results… If you feel that Ads Manager is overcounting or undercounting conversions , or you just want a more precise measurement, this is what I often do. I was then able to run a report in my CRM to confirm the number of conversions that came through each form and page. This is my preference.

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New Metric: Average Purchases Conversion Value

Jon Loomer

Meta’s rolling out a new metric… Within Ads Manager, you may see this alert: You can now add Average Purchases Conversion Value to help you understand the purchase value generated by your ad campaigns. It’s a simple but helpful metric that is calculated by dividing the total purchase conversion value by the number of total purchases.

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Offline Conversions API Deprecation Delayed

Jon Loomer

Meta Offline Conversions API is going away, but not just yet… Last year, Meta announced that the Offline Conversions API would be deprecated during the third quarter of 2024. From Meta : The Offline Conversions API will be discontinued in May 2025. the Offline Conversions API no longer supports offline events.

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Conversion Leads CRM Ingegration

Jon Loomer

Has anyone managed to set up Meta’s Conversion Leads CRM integration ? Conversion Leads is an awesome option that allows you to optimize for leads that ultimately convert. This shifts focus from the quantity of leads, which could be low-quality, to conversion leads. Let me know!

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How HR Can Create a Culture of Feedback

Use this Quick Start Guide to get the conversation started. Employees want meaningful feedback. Without it, 98% disengage from their work (Zippia). But do your managers know how to support them? Your workers don’t just want jobs; they want careers. Invest in your team by giving them meaningful feedback.

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Advantage+ Shopping Conversion Events

Jon Loomer

Originally, you could only optimize to maximize the number of conversions. The conversion event was originally locked in as Purchase. The post Advantage+ Shopping Conversion Events appeared first on Jon Loomer Digital. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.