DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition
Talkwalker SM
MAY 12, 2016
But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. Brands have long understood the impact that images from sporting events can have on global audiences. What does this mean?
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