The Realtime Report

FEBRUARY 2, 2024

A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding. This data emphasizes the potential impact of Reddit’s strategic move on advertisers’ bottom lines.

Features 91

Features Reddit CPA Metadata 91

Buffer Social

MAY 18, 2017

When you share a link to Facebook, the image specified within the webpage’s metadata will be pulled into your post automatically. And more recently, Twitter shared that Promoted Tweets with 40-60 characters of copy result in a much lower CPA than longer Tweets. Shared link. Links are another popular way to share to Facebook.

Instagram 112

Instagram Twitter Facebook How To 112

Little Web Giants

NOVEMBER 4, 2014

There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). og:image” – A URL for an image, such as “[link].

Social Media 47

Social Media Facebook Marketing CPC 47

Little Web Giants

NOVEMBER 4, 2014

There are also a number of optional (but recommended) metadata including og:audio, og:description, og:determiner, og:locale, og:locale:alternate, og:site_name, and og:video. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). og:image” – A URL for an image, such as “[link].

Social Media 28

Social Media Facebook Marketing CPC 28