Idaconcpts
FEBRUARY 11, 2012
the cycle goes on and on, until the buyer starts forgetting about conversions and is willing to try just about any media channel because the CPC is just “too low that it is so worth it” CPA: A Viable Alternative to CPC. An example of a CPA publisher is Statusmediaplc.com. Then, the manager is open to a higher budget.
Techipedia: Tamar Weinberg
MARCH 20, 2012
However, it stinks to realize after you’ve spent $100,000 and met your CPA goals for that spend that it really would have been helpful to know that long-term revenue those users produced. PPC Associates does search, display, social, and mobile advertising for medium to large clients ranging from ecommerce to lead gen to EDU. [
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Convince & Convert
JULY 23, 2013
Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com. If you want to waste money, buy media.
Ignite Social Media
JUNE 3, 2021
Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion. Again, you’ll need to make sure you also have a Pro-Account to access the following insights.
Sprout Social
AUGUST 3, 2022
Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Outstream ads. Masthead ads.
Jon Loomer
JULY 2, 2015
Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device. In the past, I’ve always put the objective in the name of the campaign so that I could then create a manual filter to focus only on certain objectives. Impressions.
Convince & Convert
APRIL 13, 2017
In this test, the cost per acquisition (CPA) was as much as 60 to 80 percent less than that of a traditional mobile News Feed ad. We provided a discount code in the ad, which was redeemed by nearly 70 percent of all message recipients.
Expert insights. Personalized for you.
132 
Let's personalize your content