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When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad. They are one of the most important parts of your ad. Your Budget Is Too Low.
Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. If you wish, you can create an ad aimed at generating more likes to your page or to generate more traffic to your website.
Average Instagram cost per click (CPC) $1.36 Average Instagram cost per install (CPI) $1.99 As of February 2025: Metric Cost Average Instagram cost per impression (CPM) $13.66 Average Instagram cost per engagement (CPE) $0.063 Average Instagram cost per lead (CPL) $9.23
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