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If you have the budget, Instagram ads can be an excellent addition to your Instagram marketing strategy. Cost is one of the primary factors in deciding whether you’ll add Instagram advertising to your marketing strategy. Average Instagram cost per install (CPI) $1.99 You can also source the ad content from a URL.
Most marketers know what KPIs are. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. Web traffic is a really important KPI because much of your social media marketing will be geared up to drive traffic to your website. Engagement. Conversions.
They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Check out our posts for basic and advanced tactics of Snapchat marketing.
As a Content Marketing Practitioner, I use thesocialmediahat.com as a giant testing zone, running countless experiments on content marketing techniques and tools. This should go without saying, but do stay away from Get Rich Schemes and multi level marketing "opportunities." Affiliate Marketing. Scammy Advertising.
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