Facebook Automated Rules: Automate Ad Maintenance
Jon Loomer
JANUARY 19, 2017
CPM (Cost per 1,000 impressions). Cost Per Mobile App Install. This is so that the rule is executed with a reasonable sample size. The range you use should be related to the sample size you can gather in that amount of time. Cost per Add to Cart (Facebook Pixel). Cost per Initiate Checkout (Facebook Pixel). Daily Spent.
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