Remove CPM Remove Mobile Remove Sample
article thumbnail

Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

CPM (Cost per 1,000 impressions). Cost Per Mobile App Install. This is so that the rule is executed with a reasonable sample size. The range you use should be related to the sample size you can gather in that amount of time. Cost per Add to Cart (Facebook Pixel). Cost per Initiate Checkout (Facebook Pixel). Daily Spent.

CPC 60
article thumbnail

Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

Cost per Mobile App Install. For example, if you are having issues with your CPM frequently being unacceptably high across all your campaigns, then you can set the rule to apply on “all active campaigns.” Cost per Website Registration Completed. Cost per Website Initiate Checkout. Cost per Website Lead. Cost per Result.

Facebook 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

It isn’t optimized for mobile devices. When you optimize for an action, Facebook needs a decent sample size to work with. As a rule of thumb, I’ve often heard that it’s best to have at least 50 conversions per day in order to get an acceptable sample size and optimize for conversions. It is confusing.

Cost 113
article thumbnail

7 Keys to Facebook Advertising Success

Jon Loomer

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. If you’re selling a $100 product, you can’t expect to spend $5 per day and get the sample size necessary to get any type of results. They are secondary or tertiary metrics.

article thumbnail

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Cost-per-mille (CPM). Google also offers helpful tips and sample ads for you to jumpstart your ad writing. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad. Marketers have three options for their bids: Cost-per-click (CPC). How much you pay when a user clicks on your ad.

Adwords 145
article thumbnail

Everything Brands Need to Know About TikTok in 2020

Hootsuite

TikTok calls itself the “destination for short-form mobile videos.” TikTok Duets : Duets are a popular collaborative feature on TikTok that allows users to sample another person’s video and add themselves to it. Average cost per one thousand impressions (CPM) is $10. Accurate pic.twitter.com/MdPeXse7nd.

Brands 145