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The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. What changes have you seen in the PR travel & tourism industry, and its measurement? Guest Post by Danielle Heiny.
Content marketing is about more than just blogging. According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. If you can take your own photos (like this one of my dog), do so.
Image: betsyjean79 via Flickr , CreativeCommons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.
Image: Greig Christie via Flickr, CreativeCommons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. My First Guest Blog for @Shonali on Digital Marketing for Nonprofits!
Image: Martin LaBar via Flickr, CreativeCommons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Thanks for sharing!
Image: Andras Pfaff via Flickr , CreativeCommons Was this helpful? Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Image: twchoi11 via Flickr , CreativeCommons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , CreativeCommons Instead, speak up and join the conversation. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Image: sahmeepee via Flickr , CreativeCommons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5
Image: Ranjit Bhatnagar via Flickr , CreativeCommons And thanks to myfirsttweet.com , I can share it with you. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? October 23rd, 2010 Tweet I can still remember my first tweet. How unbelievably ridiculous. Or pathetic.
Also… Image: Thom Watson via Flickr, CreativeCommons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I actually have a bunch of them. Also Cinderella.
Image: Arindam Bhattacharjee via Flickr, CreativeCommons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?
Image: Lars Plougmann via Flickr, CreativeCommons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, CreativeCommons It’s why I wrote about networking with a twist a while back.
Image: mj*laflaca via Flickr , CreativeCommons It’s about how that writing looks. Army via Flickr , CreativeCommons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. Image: U.S.
Image: mstofan ‘s Flickrstream, CreativeCommons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. See you there!
Image: Louise Docker via Flickr , CreativeCommons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to see I am the future. The future is me.
Title image: Edgely Cesar via Flickr, CreativeCommons My take Measurement should be, but still isn’t, the jewel in the crown of PR. So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. You tell me. Utopia aside. Shall We Tweet?
Image: Cornelia Kopp via Flickr, CreativeCommons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Christmas music is playing in my house. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5
Image: Stephen Korecky via Flickr , CreativeCommons I was finger painting in kindergarten and having a good ole time. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet?
Image: Nick Fletcher via Flickr, CreativeCommons But I’m getting ahead of myself. Image: Marc Benton via Flickr, CreativeCommons 3. Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. Wanna Subscribe?
Image: Peter Lee via Flickr, CreativeCommons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW?
First, you… Image: Kate Sumbler via Flickr , CreativeCommons Hold on! Bland Image: jason carlin via Flickr , CreativeCommons I mean, chicken-soup-with-no-celery-or-pepper bland. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Double yikes.
Image: Derrick Coetzee via Flickr , CreativeCommons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog. In other words, something very unusual. Do you really need another reason?
But the reason it takes its name from perhaps the greatest marketing genius of our time , is that you can customize it for new and returning visitors. Thanks for your creative thinking and always being willing to share it. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Image: Arturo Sotillo via Flickr , CreativeCommons How about you? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different.
Image: YiYing Lu via Flickr , CreativeCommons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me.
Image: Geoff LMV via Flickr , CreativeCommons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?
Image: Chris Lott via Flickr , CreativeCommons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , CreativeCommons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Give someone else that voice.
Five trends all marketers should watch in social media in 2011 , by Matt Rhodes on FreshNetworks. Image: Eric Magnuson via Flickr, CreativeCommons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?
CreativeCommons To Love Yet Not OK. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: rubyblossom. That’s a little dramatic, but I went through that every week for two years since my job (before I went out on my own) was in New York, not DC.
Image: Tania Gail via Flickr , CreativeCommons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. Much of the job market is hidden, sometimes even unknown to HR.
Image: Tinkerbots via Flickr , CreativeCommons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe?
Image: Raul Tejero Palma via Flickr , CreativeCommons What about giving thanks for everything you don’t have? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? What about giving thanks for the things that didn’t work out? Wanna Subscribe? Shall We Tweet?
Image: Lorenz Seidler via Flickr , CreativeCommons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe? Shall We Tweet? Liked what you saw?
Image: cvrcak1 via Flickr , CreativeCommons Bats in the belfry? Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5
Image: Zen Sutherland , CreativeCommons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?
Image: Niels Linneberg via Flickr, CreativeCommons I was really happy at how many new participants there were. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011.
Image: Travis K via Flickr , CreativeCommons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? These blogs, and people, enrich my digital, and real, life. Who are yours? Regardless, thanks for visiting! Wanna Subscribe?
Title image: Lukasz Strachanowski via Flickr, CreativeCommons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Wanna Subscribe?
Image: Sebastian Niedlich via Flickr , CreativeCommons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Think you can make it? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.
Image: Joey Rozier via Flickr, CreativeCommons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). No more presents, great food and holiday cheer, you think? Nothing to look forward to?
Image: Shawn McClung via Flickr, CreativeCommons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Campaigns will come and go.
Delegating email with Gmail , from Duct Tape Marketing. Image: Peter Roome via Flickr, CreativeCommons Thanks so much for stopping by WUL! Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? This could come in handy.
Image: Magnus Forrester-Barker via Flickr, CreativeCommons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? If you’ve recently started a new job, what tips would you add? Do share via a comment. Wanna Subscribe?
Image: anthony kelly via Flickr , CreativeCommons Here you go. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
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