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The sky’s the limit when it comes to creativity in the travel and tourism industry! What changes have you seen in the PR travel & tourism industry, and its measurement? Image: Deanna Ritche via Unsplash, CreativeCommons CC0. Guest Post by Danielle Heiny. Share in the comments below.
Image: betsyjean79 via Flickr , CreativeCommons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.
Image: twchoi11 via Flickr , CreativeCommons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , CreativeCommons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction.
Image: sahmeepee via Flickr , CreativeCommons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. These fine folk did: Jan.
Image: Martin LaBar via Flickr, CreativeCommons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Tomorrow Christians around the world will be celebrating the birth of Christ. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Image: Greig Christie via Flickr, CreativeCommons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Image: Andras Pfaff via Flickr , CreativeCommons Was this helpful? It’d be a shame to miss out on inclusion in Google News because you wrote a headline two words too long , don’t you think? Have any questions? Please let me know in the comments. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Photos: Having just bashed photos as nonessential, I will still say that they’re powerful and important.
Image: Ranjit Bhatnagar via Flickr , CreativeCommons And thanks to myfirsttweet.com , I can share it with you. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? How unbelievably ridiculous. Or pathetic.
Also… Image: Thom Watson via Flickr, CreativeCommons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course. Also Cinderella. Also Sleeping Beauty. Well, I still love fairy tales.
Image: Arindam Bhattacharjee via Flickr, CreativeCommons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Image: Lars Plougmann via Flickr, CreativeCommons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, CreativeCommons It’s why I wrote about networking with a twist a while back.
Image: mj*laflaca via Flickr , CreativeCommons It’s about how that writing looks. Army via Flickr , CreativeCommons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. Image: U.S.
Image: mstofan ‘s Flickrstream, CreativeCommons Thanks so much for stopping by WUL! Which is one of the reasons I still think you should leave PR to the PR pros … but I digress. Will you join us if you can? 1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. See you there!
Image: Louise Docker via Flickr , CreativeCommons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting!
Image: Cornelia Kopp via Flickr, CreativeCommons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Christmas music is playing in my house. These fine folk did: Jan.
Title image: Edgely Cesar via Flickr, CreativeCommons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , CreativeCommons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. These fine folk did: Jan.
Image: Stephen Korecky via Flickr , CreativeCommons I was finger painting in kindergarten and having a good ole time. No doubt I was probably doing what I thought to be a rendition of Hong Kong Phooey or the Lone Ranger (both great heroes in their own right, in my humble opinion). These fine folk did: Jan.
Image: Nick Fletcher via Flickr, CreativeCommons But I’m getting ahead of myself. Image: Marc Benton via Flickr, CreativeCommons 3. Having been there myself not too long ago, I was astounded by the sophistication of the graduates that applied – they were, to put it mildly, much more sophisticated than I was.
Image: Peter Lee via Flickr, CreativeCommons Thanks so much for stopping by WUL! So that they can shake their fingers and exclaim triumphantly, “See? We told you so!&# You know what I have to say to you, NBCW? Bah, humbug. Stop playing Scrooge and Cratchit it up for a change. Regardless, thanks for visiting!
First, you… Image: Kate Sumbler via Flickr , CreativeCommons Hold on! Bland Image: jason carlin via Flickr , CreativeCommons I mean, chicken-soup-with-no-celery-or-pepper bland. Don’t you want the back story first? Possibly, never to return. Double yikes. I went to my 404 page, and it was bland.
Image: Derrick Coetzee via Flickr , CreativeCommons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. .&# A palomino is “ a coat color in horses, consisting of a gold coat and white mane and tail.&# In other words, something very unusual. These fine folk did: Jan.
Image: Arturo Sotillo via Flickr , CreativeCommons How about you? PR and the power of ideas , from Richard Bailey’s PR Studies. Why: I do think you start with the idea … and PR is no different. Do you have hidden gems to share? Thanks so much for stopping by WUL! These fine folk did: Jan.
Image: YiYing Lu via Flickr , CreativeCommons Thanks so much for stopping by WUL! Why: especially for my friends (and foes) who run small businesses. Take heart, not howls. Let’s Halloween up PR , by, er, me. Why: if we don’t enjoy what we do, what’s the point? Regardless, thanks for visiting!
Image: Chris Lott via Flickr , CreativeCommons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , CreativeCommons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Give someone else that voice.
Image: Geoff LMV via Flickr , CreativeCommons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Since Debbi was on a bit of a time crunch, one of her team members responded to my questions via email. These fine folk did: Jan.
Mark as read Approve comment Shonali, totally stole your idea for my blog, but added two more to your list: Zemanta, which recommends CreativeCommons images and related articles to help enrich your posts and SlickFlickr, which helps you build slideshows and the like from your Flickr feed. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Image: Eric Magnuson via Flickr, CreativeCommons Thanks so much for stopping by WUL! Why: despite the fact that GSB is owned and operated by Network Solutions, a client of mine, I thought these were great tips. If you’re in the business of PR, these are things to keep in mind. Regardless, thanks for visiting!
CreativeCommons To Love Yet Not OK. .&# With a sigh, eyes squeezed to try and wring the sleep from them, she arose, shaking her head ever so slightly, to begin the necessary rituals of ablutions, packing and boarding a train that would take her far away from her loved ones, but closer to her daily bread. Image: rubyblossom.
Image: Tania Gail via Flickr , CreativeCommons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. It was crazy. Or not qualified at all (see #3 above).
Image: Raul Tejero Palma via Flickr , CreativeCommons What about giving thanks for everything you don’t have? What about giving thanks for the things that didn’t work out? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Image: Lorenz Seidler via Flickr , CreativeCommons I was distraught when I got a Facebook IM from one of my friends in Mumbai, telling me of the first bomb blast. I’d seen how much effort my husband put into it, and I thought it would be nice if I could do that for him, for a change. These fine folk did: Jan.
Image: cvrcak1 via Flickr , CreativeCommons Bats in the belfry? So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). At first glance, you’d think I was crazy for trying to do such a thing for this kind of audience.
Image: Zen Sutherland , CreativeCommons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. A nice enough chap, but I’ll tell you something. If he stops by for a cuppa, don’t expect to discuss more than the weather with him.
Image: Travis K via Flickr , CreativeCommons Thanks so much for stopping by WUL! These blogs, and people, enrich my digital, and real, life. In some sense they have been, so far, unsung heroes; something I hope to continue to rectify in the future. Who are yours? Regardless, thanks for visiting! These fine folk did: Jan.
Image: Niels Linneberg via Flickr, CreativeCommons I was really happy at how many new participants there were. Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011.
Image: Tinkerbots via Flickr , CreativeCommons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
Title image: Lukasz Strachanowski via Flickr, CreativeCommons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! It’s more about setting goals and working towards outcomes, and figuring out which channels you’re going to use to do that.
Image: Sebastian Niedlich via Flickr , CreativeCommons Thanks so much for stopping by WUL! And speaking of Seth, he’ll be discussing this very issue – automated measurement – on this week’s #measurePR Twitterchat. Think you can make it? Regardless, thanks for visiting! These fine folk did: Jan.
Image: Shawn McClung via Flickr, CreativeCommons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence.
Image: Joey Rozier via Flickr, CreativeCommons For the uninitiated, Boxing Day is the day after Christmas (though where celebrated, marked on the first weekday after Christmas, so that would mean it’s actually tomorrow, but whatever). No more presents, great food and holiday cheer, you think? Nothing to look forward to?
Image: Peter Roome via Flickr, CreativeCommons Thanks so much for stopping by WUL! Why: PR pros are trying to learn more and more about SEO and using keywords smartly. I thought this was a terrific post, clearly-explained and well laid out. Regardless, thanks for visiting! These fine folk did: Jan.
Image: Magnus Forrester-Barker via Flickr, CreativeCommons Thanks so much for stopping by WUL! If you’ve recently started a new job, what tips would you add? Or, if you remember what your first job was like, would you do anything differently? Do share via a comment. Regardless, thanks for visiting! These fine folk did: Jan.
Image: anthony kelly via Flickr , CreativeCommons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. Why: Celebrities don’t always the perfect brand relationship make. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.
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