Direct Marketing Observations

AUGUST 24, 2010

Last week we had the pleasure to have Beth Kanter host our weekly tweetchat over at Hashtag social media. The subject was obviously about Non Profit Organizations and how social media can play favorably with them. Tags: non-profits social media beth kanter hashtagsocialmedia NPO's tweetchats.

Crowdsourcing 209

Crowdsourcing Organization Social Media Hosting 209

Waxing UnLyrical

JUNE 24, 2011

Those words jumped out of my mouth when I learned what crowdsourcing was. With crowdsourcing you could simply log on to a website and get work from incredibly talented designers from all over the world, with different styles and approaches. Crowdsourcing forces them to do both and they resent it. Here is his guest post.].

Crowdsourcing 165

Crowdsourcing Compete Banking Flickr 165

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ Problem solving. Replicate success.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

The Realtime Report

JANUARY 8, 2013

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. Doritos knows it has a winning formula with crowdsourcing ads, and adding interactive features to the app encourages even more engagement. The brand asked for entries from Oct.

Crowdsourcing 160

Crowdsourcing Facebook Mobile Collaboration 160

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Atom Thought

OCTOBER 10, 2010

Brands need to play the social media marketing game very subtly. How businesses are lapping up social media? CrowdSourcing- The New Social Media Mantra to Sell Better! Social Media Experiment by Ford Fiesta! Coming back to 21st century- How can brands learn from Ramayana?

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Social Media Crowdsourcing Small Business Collaboration 245

Convince & Convert

AUGUST 7, 2012

The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Crowdsourcing gets your target audience invested.

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Crowdsourcing Content Marketing Forums 132

Buzz Marketing for Technology

JULY 6, 2011

Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced. So I like to classify this ROI in Social Media as an approach that leverages the data of social media.

ROI 208

ROI Social Media Crowdsourcing Data 208

Sherrilynne Starkie

OCTOBER 18, 2012

Branding you: using social media to find a job. Email marketing goes social. Crowdsourcing time: Why is everyone suddenly “endorsing” me on LinkedIn? Endorsements acknowledge only that commenter is aware of level of skills or specialist knowledge. Related posts: New look and feel for LinkedIn.

LinkedIn 373

LinkedIn Crowdsourcing Skills Notification 373

Webbiquity SMM

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo.

Social Media 170

Social Media Crowdsourcing Technorati StumbleUpon 170

Jason Yormark

APRIL 13, 2011

Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working. Related posts: 5 Great Social Media & Community Job Resources. Social Media Book Giveaway Contest Follow Up. Dave Barnes & Matt Wertz: Music & Social Media Done Right.

Conference 190

Conference Social Media Crowdsourcing Badge 190

Atom Thought

AUGUST 13, 2010

While we all fret about the RoI from social media marketing, there seems to be little concern over how we close loop our social media marketing efforts. The real RoI from social media (buzz or viral effect, thought leadership or engagement) can be achieved effectively if we also focus on Close Looping our campaigns.

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Campaign Social Media Marketing Crowdsourcing 219

Sprout Social

NOVEMBER 13, 2019

This is an example of social media crowdsourcing in action. When used correctly, social media crowdsourcing can be a powerful customer research tool. Let’s take a closer look at how you can use crowdsourcing for your business. What is crowdsourcing? First of all, what is crowdsourcing really?

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Crowdsourcing Social Media How To Team 99

Firebelly

OCTOBER 29, 2012

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Hurricane Sandy: NYC tweets, Instagrams, and crowdsources an unfolding disaster. Hurricane Sandy Showing Social Power Of Instagram.

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Social Media Crowdsourcing SMS Instagram 193

Convince & Convert

SEPTEMBER 19, 2013

The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines. Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management.

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Crowdsourcing Film Travel Video 137

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Firebelly

OCTOBER 10, 2013

The way we approach social media from an individual and brand perspective are two very different things. While companies often use every platform possible to interact with their customers, the approach I take on my personal accounts is to utilize social to communicate, crowdsource, and collaborate.

Social Media 202

Social Media Crowdsourcing Brands Foursquare 202

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Schweeeeeet.

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Crowdsourcing Social Media Social Networking Project 94

Convince & Convert

JUNE 13, 2013

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. The contest is hosted on Tongal , a platform that facilitates creative and video content for brands through crowdsourcing.

Crowdsourcing 141

Crowdsourcing Video YouTube Guidelines 141

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. 5 Ways Social Media is Like a Great Friendship is a post written by Tamar Weinberg. ].

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Ignite Social Media

MARCH 16, 2020

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. In fact, a recent survey by Global WebIndex found roughly 25% of respondents saying they check social media more often because of COVID-19/coronavirus. Hang in there.

Social Media 199

Social Media Crowdsourcing Marketing Survey 199

Direct Marketing Observations

OCTOBER 12, 2010

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. They went off. What do we do?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Mindjumpers

APRIL 25, 2012

SXSW is a sizzling hub for the rising stars of social media. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online.

Mobile 259

Mobile Social Media Marketing Social Networking 259

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.),

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

The Realtime Report

AUGUST 27, 2012

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

API 178

API Education Social Media Research 178

Direct Marketing Observations

FEBRUARY 5, 2010

To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. 1) Create a Social Media case study of who is talking about your company both in good & bad ways.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

The Realtime Report

JULY 21, 2014

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Any social media updates that we missed? Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch.

Buy 173

Buy News Tumblr Social Media 173

Buzz Marketing for Technology

OCTOBER 20, 2010

Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

The Realtime Report

OCTOBER 4, 2012

This isn’t Cape Town Tourism’s first creative attempt at social marketing. Back in September, we covered Cape Town’s “iAmbassador campaign” which combined travel blogging, crowdsourcing and social media to draw attention to the city as a travel destination.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Buzz Marketing for Technology

JANUARY 12, 2010

The lesson to be learned from Mister Splashy Pants is: Crowdsourcing works but only if you let go and are open to the results. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media. .&# And the name has since spawned clothing, logos, flashvideos, and the slogan “Save Mister Splashy Pants.&#.

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Crowdsourcing Reddit Cause marketing Meme 199

Ari Herzog

AUGUST 1, 2010

Who wants to start this crowdsourcing exercise? -- Thank you for reading 30 Social Media Strategies You Need to Know at AriWriter. Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? How Often Do You Use Social Media Tools?

Social Media 133

Social Media Strategy Crowdsourcing Exercises 133

Buzz Marketing for Technology

MAY 13, 2010

Now that Avaya has developed our Social Media Manager solution ( get our new book on this ) to help folks like Frank to automate what he and his team currently does which is reading tweets and other social data to find support related items. Use Social Media to spot issues before they hit the Contact Center!

Crowdsourcing 213

Crowdsourcing Mashup Reputation Foursquare 213

Buzz Marketing for Technology

FEBRUARY 8, 2012

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about? He really didn’t know.

Analytics 229

Analytics Crowdsourcing SEO Social Media 229

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

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Campaign Social Media StumbleUpon Digg 213

Idaconcpts

JANUARY 12, 2012

If you’re using social media, remember that the first 48 hours are critical for your content to go viral. No one will enter your contest if they don’t know about it. Therefore, it is critical that you plan ahead how you are going to effectively promote your logo design competition.

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Crowdsourcing Diagrams FAQ Blogger 137

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 142

Social Media Crowdsourcing Privacy Comparison 142