Buzz Marketing for Technology

FEBRUARY 9, 2011

Cymfony – Cymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources. They “don’t talk sentiment” they are “applying social strategically to business objectives”. They struck me as a very small but very custom shop.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Bill Hartzer

MAY 26, 2010

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Buzzlogic’s contextual insight boosting tools and meters are a definite added bonus to an already robust repertoire.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony.

SM2 192

SM2 Alterian Vocus Social Media 192

Net-Savvy Executive

APRIL 1, 2011

Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. It's now known as Dow Jones Insight.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Bill Hartzer

DECEMBER 27, 2010

The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. If you do not want to be sold as a lead, then you have the option to purchase the research. I took a look at the Social Media Marketing research data.

Research 113

Research Report Social Media Cymfony 113

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian).

Radian6 85

Radian6 Cymfony Alterian Jive 85

Diva Marketing Blog

FEBRUARY 23, 2009

  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. .  Listening can help brand tracking be more agile where new vocabulary is injected much faster into the tracker based on what is learned from listening. 

Research 40

Research Social Media Cymfony Samples 40