Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

AUGUST 9, 2010

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Answers, comments posted on your blog, etc.

SM2 195

SM2 Alterian Vocus Social Media 195

Bill Hartzer

MAY 26, 2010

TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). The differences in what they do and why is what makes the space so interesting.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Buzz Marketing for Technology

JUNE 27, 2008

Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain [.].

Cymfony 113

Cymfony Badge Comments Skills 113