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In recent months we’ve seen several interesting moves within the social media monitoring/socialCRM space. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies.
They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”. Which sounded like SocialCRM meets Systems Integration company to me. They “don’t talk sentiment” they are “applying social strategically to business objectives”.
Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in socialCRM, or the integration of social media monitoring and customer relationship management.
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