7 SEO Principles Bloggers Must Remember
Convince & Convert
AUGUST 9, 2012
Nofollow links to sites with which you don’t want/need to share link equity. If you have Terms of Service or Privacy Policy pages, you definitely don’t want them to rank. You could nofollow them, but then you’d be tricking the person you made the reciprocal link agreement with (which most people would agree is a “gray hat” move).
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