Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Some would argue social marketers are those in the greatest need of a pick-me-up during the holiday season. We turned to our internal team and Sprout’s community, The Aborteum , to find out which gifts are at the top of social marketers’ wish lists this year.

Social Media Management 86

Social Media Management Social Media Film Class 86

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It.

Social Media 264

Social Media Content Curation UGC 264

Webbiquity SMM

DECEMBER 22, 2020

Social media has become essential for brand promotion. Here are three essential things to know about creating, using, and monitoring hashtags in social media marketing campaigns. Here’s how to set up hashtag tracking to help monitor your social media campaign progress. Guest post by Shane Barker.

Hashtag 260

Hashtag Analysis Campaign Social Media 260

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.

Social Media 246

Social Media Video Company Content 246

Ignite Social Media

NOVEMBER 2, 2021

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. Empowering yourself with the right questions can help you understand if you have the right team managing your social media marketing. Glad you asked.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Social Media Strategies Summit

MARCH 6, 2025

Every brand dreams of going viral on social media ( provided it happens for positive reasons ). To help you figure it out, weve rounded up eight of our favorite viral social media campaigns from the past 12 months or so, including the likes of Airbnb, Duolingo, and Visit Oslo. Were very fast with reaction.

Campaign 150

Campaign Insurance Sports Instagram 150

Sprout Social

MARCH 17, 2025

With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind.

Trends 65

Trends Social Media Authentication Skills 65

Ignite Social Media

JULY 7, 2021

The fun of social media (and sometimes the pain) is how fast it moves and evolves. Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Sadly, by the time brands jumped on this social media trend it was largely a vanity trick.

Trends 187

Trends Social Media Feed Feedly 187

SocMed Sean

JUNE 28, 2022

The post 10 TikTok Terms That You Definitely Need to Know appeared first on SocMedSean - Social Media Sean. TikTok is a fun resource for videos, but sometimes there are phrases and terms in the comments that might have you scratching your head.

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Resources Social Media Video Comments 130

Socialmedia.biz

JUNE 30, 2020

When it comes to social media, scaling up is critically important. Scaling your social media presence is defined as slowing ramping up your social media management efforts. There are many types of social media plans available, but you will need to find one that best suits your needs.

Social Media 183

Social Media How To Social Media Management HootSuite 183

Webbiquity SMM

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing. Blurred Lines.

Skills 191

Skills Social Media Social Media Management How To 191

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Definitely. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

agora pulse

AUGUST 27, 2020

Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. Let’s look at another example.

Social Media 182

Social Media Engagement How To Examples 182

Ignite Social Media

SEPTEMBER 22, 2021

Assess why is the brand on social media in the first place? This then gives us a better understanding of where social is in the brand’s overall marketing efforts and within the customer journey. Then we can begin to assess if social media is working. . Subscribe to Social You Should Know.

Social Media 179

Social Media Tips Retail ROI 179

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

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Metrics Examples Marketing HootSuite 115

Ignite Social Media

JUNE 8, 2021

At the same time, social media of every kind had to take the place of visits, meeting in restaurants, attending parties, appointments with health care professionals… Everything but walking the dog. Reinventing Social Media Usage. Clubhouse just this year opened the door for social-audio. Is the Metaverse Next?

Social Media 167

Social Media Health Care Trends Advertising 167

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. Are you a social media marketing O.G.? You have fond memories of social media meet-ups ; 14.

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Flash Mob Social Media Marketing Meme 163

Social Media Today

MAY 30, 2021

Here's a handy overview of all the key terms and acronyms you need to know in building your eCommerce website.

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Overview 196

Buffer Social

JANUARY 29, 2025

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. And guess what?

Comments 115

Comments Study Posterous Analysis 115

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. I haven’t had much success with Twitter ads (although I am getting better at that), but I definitely love Twitter for its organic potential. After all, it can be chaotic.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Ignite Social Media

NOVEMBER 5, 2020

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. population use social media, and regular usage has spiked this year in large due to the global pandemic. I limit my time or take full breaks from my personal social accounts.

Social Media 178

Social Media Tips Curation Feed 178

Keyhole.co

MARCH 9, 2025

That includes social media marketing. In the past, social media marketers did most tasks manually. With these cloud tools, you can achieve more targeted and scalable social media strategies. First, lets start with a basic definition of what the cloud is all about. What are cloud-based tools?

Social Media 52

Social Media Tools Strategy Diagrams 52

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.

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Eventful Social Media Marketing Influencer 167

Social Media Strategies Summit

OCTOBER 21, 2022

And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. So it’s definitely in your best interests to publish stuff like: Industry trends-based articles. And it definitely won’t turn those views into loyal followers engaged with your messaging. Create Thought Leadership Content.

Examples 177

Examples LinkedIn Social Media Overview 177

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Now: Still active on X!

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B2B How To HootSuite Statistics 150

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. The EQ you need to run social media is really high.

Social Media 138

Social Media Pharmaceuticals Energy Policies 138

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

Social Media 190

Social Media Marketing How To Social Media Management 190

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Organization 145

Organization Social Media Strategy Metrics 145

Sprout Social

SEPTEMBER 20, 2021

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. Growing an online community through social media is not a sprint, it’s a marathon. This involves taking the time to do discovery work before you start a new social media account.

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Social Media Strategy Instagram Communities 145

Social Media Today

MAY 19, 2024

Ensure that you're in the know across these key web design terms.

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Social Media Today

MAY 19, 2024

Ensure that you're across these key web design terms.

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Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 148

Social Media Video Feed Feedly 148

Hootsuite

SEPTEMBER 22, 2021

Getting shadowbanned is every social media manager’s worst nightmare. Sure, most social platforms deny the shadowban is really a thing at all. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is a shadowban on social media? Twitter shadowban.

Social Media 145

Social Media Guidelines Hashtag Policies 145

Sprout Social

AUGUST 25, 2022

Right now, at your desk: raise your hand if you’ve ever wondered how often to post on social media? It’s a question that has plagued marketers since the dawn of social media, and it’s an important one to ask. According to the Sprout Social Index™ , 74% of consumers think just 1-2 posts a day is ideal for brands.

Social Media 144

Social Media Instagram Feed Feedly 144

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 145

Social Media HootSuite Meme Influencer 145

Sherrilynne Starkie

MARCH 21, 2018

What has changed is the definition of what, or who, an influencer is. No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Influencer marketing is nothing new.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Hootsuite

MARCH 19, 2025

Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Most social media marketing experts agree that a good engagement rate is between 1% to 5%. Why arent my posts getting traction?

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Engagement Instagram HootSuite Patterns 106