Buffer Social

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Find your (for now) sweet spot If you’ve consumed any content about getting your start on social, you’ll likely have heard a thing or two about choosing your niche.

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Social Media LinkedIn Instagram Platform 114

Almost Savvy

DECEMBER 15, 2011

Beware the hidden dangers of social media. Social media is all the rage. If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media. Meet Your New Chief of Social Media: The Neighbor’s Kid.

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Social Media ROI Construction Reputation 273

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 97

Social Media HootSuite How To Policies 97

yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business.

Social Media 277

Social Media Tips Marketing Mobile 277

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. The fourth most-popular social network for Canadians is Instagram. Canadian Media Consumption Trends.

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 221

Social Media Tools Netvibes Sample 221

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. 84% of women turn to social networks before making a purchase decision! Definition of influencer marketing. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Click To Tweet.

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Influencer Tips Marketing Training 166

Ignite Social Media

NOVEMBER 16, 2020

To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to consider and answers to top questions from marketers across multiple industries. 2021 Social Media Landscape at a Glance.

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Social Media Tips Organization Strategy 210

Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing?

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Social Media Tools Software Curation 258

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Now: Still active on X!

B2B 150

B2B How To HootSuite Statistics 150

Pam Moore

JUNE 13, 2017

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Because as I always say, social media is about people. Episode Highlights.

Hashtag 167

Hashtag Social Media Training Instagram 167

Sherrilynne Starkie

APRIL 25, 2012

Social network conversations are just like those that we have in ‘real life’ Most of us have said or done something that we’d later wished we rather hadn’t. Brands, however should definitely think twice. Is Social Media changing our relationship with Death? Such is life. wordpress.com).

Facebook 276

Facebook Social Networking Newsletter Social Media 276

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We didn’t stop at just creating an amazing image sizing reference guide!

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Template Templates Social Media Social Networking 167

SocMed Sean

FEBRUARY 25, 2017

Social media connects more and more people every day. For some, social media is a necessary evil , while for others, it’s a chance to post every detail of their day-to-day life, no matter how minor. Now, you may be wondering what are the effects of social media on your workers compensation claim.

Social Media 205

Social Media Insurance Exercises Sports 205

SocMed Sean

MAY 9, 2018

Thanks to James for sharing his insights on the topic of social media engagement and how to interact with customers! Building a following for your social media can be quite challenging. Here are just some tips to help you out in order to keep your social media audience engaged and interested in your brand.

Social Media 210

Social Media Loyalty Engagement Questions 210

Buffer Social

JANUARY 29, 2025

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. And guess what?

Comments 115

Comments Study Posterous Analysis 115

Ignite Social Media

NOVEMBER 4, 2019

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on.

Trends 159

Trends Social Media Study Statistics 159

Mindjumpers

DECEMBER 19, 2012

In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which users are connected by their interests (Interest Graphs) rather than friendships (Social Graphs). Customer Survey.

Report 242

Report Retail Survey Social Graph 242

Social Media Strategies Summit

FEBRUARY 28, 2025

Because LinkedIn is a professional social network, people rarely browse it for fun (unlike Facebook, Instagram, TikTok, or pretty much every other social platform we can think of), so theyre more likely to pay attention to serious ads. Register for one of our upcoming social media conferences.

Examples 164

Examples LinkedIn Newsletter UGC 164

Webbiquity SMM

JUNE 4, 2024

How have the primary drivers of B2B website traffic changed, particularly search and social media? Image credit: Mikael Blomkvist on Pexels Here’s a dive into those questions, plus the detail behind them, such as a breakdown of social media traffic by source. Total social media visits fell by nearly half (down 43%).

B2B 240

B2B Trends Sample Samples 240

Pam Moore

NOVEMBER 12, 2017

If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to. In addition, social media and digital marketers must learn business.

Social Media 166

Social Media Marketing Training Skills 166

Social Media Today

JUNE 4, 2018

How often should you be posting on each social platform, and when's the best time? There's no definitive answer, but this guide will help.

Social Networking 168

Social Networking Platform 168

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Also, social media influences users’ behavior in the real world by 7%.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. Is your brand looking for an effective way to reach teens?

Case Study 195

Case Study Engagement Study Social Networking 195

Jason Yormark

FEBRUARY 10, 2012

But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest. However one important Pinterest lesson that contradicts all other social networks…do not follow everyone. Pinterest Gender Breakdown.

Apparel 265

Apparel Fashion Course Social Networking 265

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. Definitely. They don’t want to be sold to.

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Social Media Meme Advertising Strategy 220

agora pulse

AUGUST 27, 2020

Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. Let’s look at another example.

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Social Media Engagement How To Examples 182

Ignite Social Media

NOVEMBER 20, 2019

Have you started planning your 2020 social media strategy? 2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. Going Private.

Social Networking 116

Social Networking Features UGC Instagram 116

Social Media Strategies Summit

OCTOBER 21, 2022

And when it comes to marketing on social media for government agencies, one platform wins: LinkedIn. That’s 20% higher than any other social network. So it’s definitely in your best interests to publish stuff like: Industry trends-based articles. 5 Best Practices for Government Agencies on LinkedIn. Market reports.

Examples 177

Examples LinkedIn Social Media Overview 177

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. All of this can lead to higher conversion rates and better social media ROI.

Template 145

Template Templates Social Media How To 145

Rebekah Radice

SEPTEMBER 12, 2017

Do you struggle to measure the impact social media has on your business? Not sure what, how, or where to track important social media data? In my latest podcast, I share 4 actionable ways to track and measure the impact of social media on your business. Most social networks have their own analytics.

Social Media 144

Social Media Metrics How To ROI 144

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why.

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Social Media Marketing Training Industry 163

Hootsuite

MARCH 14, 2023

But what you want and what social media platforms want isn’t always the same thing, is it? There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. my own social feeds) to see with my own eyes (a.k.a. Let’s do this.

Social Networking 113

Social Networking YouTube HootSuite URL 113

Pam Moore

OCTOBER 6, 2016

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. In episode 155 of the Social Zoom Factor Podcast we dug into the definition of thought leadership, the benefits and foundational strategies. You will reap what you sow.

Social Media 167

Social Media How To B2B Authentication 167

SocMed Sean

MAY 8, 2017

Whether it’s sharing a hectic day in the life of a social media manager or simply relating the role of a social network in terms of coffee , I love to share infographics that both educate and entertain. If you have every worked in a digital agency, the infographic below will probably entertain more than anything.

Social Media Management 191

Social Media Management Social Networking Education Groups 191

Hootsuite

MARCH 19, 2025

Many marketers struggle with what well call Low Engagement Fatigue (LEF) a totally real (and definitely not made-up) social media syndrome that leaves you wondering, Am I shadowbanned ? Calculate it on a post-by-post basis or for an entire campaign for any social network. Why arent my posts getting traction?

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Engagement Instagram HootSuite Patterns 106