Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing. — Austin Braun ?

Education 142

Education Social Media Marketing Social Media Management 142

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. More leads. More conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

MARCH 7, 2022

Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022. This forecast spells good news for WhatsApp, who already own a considerable slice of the messaging market and can only expect their user count to increase. Get a Free Demo.

Instant Messaging 124

Instant Messaging HootSuite Marketing Statistics 124

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. of the marketing budget by 2026.

HootSuite 139

HootSuite Marketing Social Media Management Skills 139

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. OpenSea is very beginner friendly, so I’ll demo that. For this demo, I created a quick graphic. Now, this was a quick thing in order to do this demo (yay for learning together), so I don’t expect to be a millionaire overnight.

Marketing 131

Marketing Avatar Buy Price 131

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 138

Marketing How To Software Team 138

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 132

Strategy Brands Content UGC 132

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 110

Influencer Campaign CPM Sentiment 110

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. 5 Social Media Tactics for your Holiday Marketing Strategy. Key Takeaways. Be Strategic with Paid Media.

Social Media 166

Social Media Strategy Marketing Retail 166

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 133

Metrics Content Marketing Newsletter 133

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 116

Industry Influencer Trends Marketing 116

Oktopost

OCTOBER 10, 2024

What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. X: Contrary to popular belief, B 2B marketing on X isn’t dead. Conversion Rate is another metric that relates directly to your primary marketing objectives.

Report 133

Report Engagement CPC Metrics 133

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme. What is affiliate marketing, anyway? Despite the jargon, the concept here is pretty simple, especially if you’re familiar with influencer marketing.

Affiliate marketing 143

Affiliate marketing Affiliate network Marketing Blogger 143

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 143

Campaign Engagement Marketing Hashtag 143

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 110

Strategy Marketing Discount Retail 110

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 100

Social Media HootSuite Guidelines Marketing 100

Ignite Social Media

AUGUST 9, 2022

This can be helpful to make sure your social media marketing goals are staying on track. . For users that want a preview of what Sprout has to offer, a free, 30-day trial is available (no credit card is required) and a personalized demo is available to users by request. What can you expect with the demo? .

Review 159

Review Social Media Management Price Collaboration 159

Sprout Social

NOVEMBER 14, 2023

But don’t be fooled—authentic marketing is only becoming more important. In this article, you’ll find authentic marketing examples, tips for getting it right and what brand authenticity really means. What is authentic marketing? And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z.

Authentication 136

Authentication Tips Marketing UGC 136

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts. Request a free Heyday demo.

Social Media 142

Social Media Tools Marketing Analytics 142

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Making inquiries from your social pages.

ROI 143

ROI Metrics HootSuite CPC 143

WebInKnow

APRIL 23, 2021

Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew I wanted to use it in my work. And by the end of our short Zoom call, I knew I also wanted to invest in the company and serve as advisor.

Social Media 145

Social Media Platform Company Analysis 145

Keyhole.co

JANUARY 4, 2022

Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. Both marketing and sales departments are using LinkedIn to attract and convert new business. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. retail market from a downturn.

Retail 115

Retail Social Media Brands Tips 115

Oktopost

NOVEMBER 7, 2024

Named one of the⁠ 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales⁠, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges executives to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.

Engagement 145

Engagement B2B Apple Team 145

Ignite Social Media

NOVEMBER 2, 2020

For example, Influencer Marketing Hub notes that “for Instagram influencers who already have a following on the app, Reels might be a better option than TikTok where it can be harder to gain and maintain traction.” As of now, the consensus is that TikTok has much more to offer as far as video editing, effects, and audio features go.

Instagram 184

Instagram Brands Feed Feedly 184

Jon Loomer

FEBRUARY 26, 2024

But if you find that you’re getting low-quality leads, and especially if they fall outside of your target age and gender demo, you may consider switching back. Different Demo. especially if your primary demo is limited by age or gender. This is a potential issue , regardless of your approach. New Pixel or Ad Account.

Construction 184

Construction Cost Issues Conversation 184

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 114

Tools HootSuite Price Marketing 114

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. Book a demo Get more leads, engage customers and stay compliant with Hootsuite, the #1 social media tool for financial services.

Data 95

Data Social Media HootSuite LinkedIn 95

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Social Marketing – Orchestrate social campaigns that drive business results. Social Listening – Understand social trends from customers, the market, and competitors. . If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 129

Social Media Management Review Social Media Tools 129

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Product demo.

Social Media 246

Social Media Video Company Content 246

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 125

Team Hubspot Marketing SMS 125

agora pulse

MAY 26, 2020

Create a landing page that wows your audience and helps you meet marketing campaign goals. In regards to social media marketing, you know your stuff. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. Product trials and demos.

Social Media 150

Social Media How To Discount Campaign 150

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. Why would you market on a platform that doesn’t cater to your target audience? This uptick in older users flocking to the app means one major thing for businesses: your target market is waiting on TikTok. What is TikTok marketing?

B2B 111

B2B Examples Marketing Small Business 111

Oktopost

SEPTEMBER 19, 2024

Continue reading to learn how other leading social media managers measure and report on their social media marketing efforts. Do engagements lead to demos or sales? It’s also crucial to align with global communications and marketing to demonstrate how social media supports brand awareness and sales. Do followers matter?

B2B 62

B2B Social Media Marketing Metrics 62

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 114

Conversation Social Media Strategy Marketing 114

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 88

Reddit Tips HootSuite Marketing 88

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 227

Collaboration How To Education Team 227