Social Media Strategies Summit

APRIL 29, 2025

Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? Or that this number is set to reach 57 minutes by 2028? All of which means video should be a key element in any higher ed institutions social media strategy. To help you get it right, we ran a session on video creation dos and donts for higher ed marketers, hosted by Chris Forde Director of Marketing & Public Information at Illinois Eastern Community Colleges & Lincol

Education 192

Education Video Content Authentication 192

Buffer Social

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. (Right now, I’ve got my eye on a gorgeous set of coffee mugs from Studio 13.) Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even

Instagram 108

Instagram How To Buy Influencer 108

Sprout Social

APRIL 29, 2025

15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal. Fast forward to todaysocial isnt just another part of the marketing mix anymore. Its the channel where your brands success is determined, and the new center of gravity for your entire business. Sprout has grown from a scrappy start-up into a data-driven global company, evolving alongside social itself.

Social Media Management 109

Social Media Management Influencer Team Social Media 109

Jon Loomer

APRIL 29, 2025

Theres been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a look… Where to Find It When creating an ad, you may see an option for “Branding” within the Identity section (under your selected Facebook page and Instagram profile). This allows you to add brand details that can be applied to AI-generated images.

Brands 85

Brands Advertising System Conversation 85

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

Bill Hartzer

APRIL 29, 2025

The Simon Wiesenthal Center (SWC) has released its 2025 Digital Terror and Hate Report Card, revealing widespread corporate failure to combat online hate, antisemitism, and extremist propaganda. Presented at events with the New York City Council and the California State Legislature, the findings offer a bleak assessment of how major platforms are handling harmful content.

Report 78

Report Platform Social Media Policies 78

Sprout Social

APRIL 29, 2025

Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.

LinkedIn 72

LinkedIn Video Strategy B2B 72

Hootsuite

APRIL 29, 2025

Thinking of starting an employee advocacy program ? Smart move. You could instantly gain hundreds of influencers who are motivated to extend your brands social reach through their ready-made social networks. The question is, how will you manage it? Ive done the whole share a link in Slack and hope people post it thing. Theres no oversight in the process or transparency in the outcomes.

Tools 58

Tools Social Media HootSuite Price 58

Social Media Today

APRIL 29, 2025

Meta's new standalone app is designed to be a conversational partner in everyday life.

Conversation 169

Conversation 169

Social Media Today

APRIL 29, 2025

Another measure to help protect users from potentially harmful exposure.

YouTube 141

YouTube Content 141

Social Media Today

APRIL 29, 2025

New wedding trend insights, based on billions of Pin searches.

Trends 137

Trends Publishing Report 137

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Social Media

Social Media Today

APRIL 29, 2025

Some valuable tips for fashion marketers on TikTok.

Fashion 126

Fashion Publishing Brands Tips 126

Social Media Today

APRIL 29, 2025

A more privacy-focused approach to AI on WhatsApp.

Privacy 125

Privacy 125

Social Media Today

APRIL 29, 2025

An important area of focus for Snap.

Content 124

Content 124

Social Media Today

APRIL 29, 2025

Snapchat's latest performance report shows steady increases in users and revenue.

Report 95

Report 95

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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