Targeting Inputs Grid: Respected or Expanded?
Jon Loomer
NOVEMBER 1, 2024
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs. Expanded Confusion The most common point of confusion is about when your targeting inputs are respected and when they’re not. In other words, there are times when your inputs are used as tight constraints. Meta will respect those inputs.
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