LinkedIn Reports “Record Engagement” Once Again as it Officially Reaches a Billion Members
Social Media Today
JANUARY 31, 2024
LinkedIn's seeing more engagement, with its AI tools helping to drive performance.
Wed.Jan 31, 2024
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A Guide to Standard Events, Custom Events, and Custom Conversions
Jon Loomer
JANUARY 31, 2024
One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions.
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New Report Looks at Evolving Social Media Usage Trends
Social Media Today
JANUARY 31, 2024
The latest data from Pew Research highlights key social media engagement trends among U.S. users.
What Is A Fractional CMO?
The Social Media Hat
JANUARY 31, 2024
Learn about this flexible and strategic parter for your business. The post What Is A Fractional CMO? appeared first on The Social Media Hat.
The HR Leader’s Workforce Management Guide
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
LinkedIn Launches ‘Website Actions’ Tracking to Simplify Ad Response Measurement
Social Media Today
JANUARY 31, 2024
The tool aims to simplify website engagement tracking based on ads.
Social Media Marketing Challenges in the Biotech Industry
Direct Marketing Observations
JANUARY 31, 2024
I once heard this line in a podcast, “Take what’s important and make it interesting.” It resonated with me immediately. If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.
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How Social Media Marketers Can Manage Multiple Projects Efficiently
Convince & Convert
JANUARY 31, 2024
Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?
YouTube Adds Playlist Analytics, New Insights to Assist in Content Planning
Social Media Today
JANUARY 31, 2024
The latest round of updates for YouTube creators.
Ads Reaching the Wrong People?
Jon Loomer
JANUARY 31, 2024
Advertisers often complain that their ads reach people beyond the selected age, gender, or location. This is usually because they received comments from people who shouldn’t see their ads. There are reasons this can happen, and it’s possible you’re not paying to reach these people. But you can find out. Use the breakdown dropdown menu and use one or both of the following: Demographics: breakdown by age or gender Geography: breakdown by country This will generate separate rows based on various ag
Threads is Working on Trending Topics, Though it’s Also Taking a Different Approach to Engagement
Social Media Today
JANUARY 31, 2024
The Threads team is trying to build something more than a Twitter clone, which requires a different approach.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Increase YouTube engagement: 10 ways that actually work
Sprout Social
JANUARY 31, 2024
Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat. Especially when performance is tied to the ever-changing YouTube algorithm.
Social Media CEOs Face Tough Questions Over Child Protection in US Senate
Social Media Today
JANUARY 31, 2024
In a tense session, Senators pushed their case that social platforms need to do more to protect young users.
Experiment: Do Long-Form X Posts Give You More Reach?
Hootsuite
JANUARY 31, 2024
Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ).
Pinterest Publishes New Agency Guide to Pin Marketing in 2024
Social Media Today
JANUARY 31, 2024
The guide provides marketing-specific insights based on Pin trends.
Why (and How) to Switch to a New HR & Payroll Platform
Speaker: Speakers:
HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
From Engagement to ROI: How to Measure Employee Advocacy Success
Oktopost
JANUARY 31, 2024
When choosing restaurant recommendations, it goes without saying that most of us prefer the expertise of our foodie friend over ads by Chili’s, Pizza Hut, or McDonald’s. Employee advocacy operates on a similar principle. Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveragi
Meta Launches New ‘Engaged View’ Attribution Option for Video Ads
Social Media Today
JANUARY 31, 2024
The option will provide insight into conversions a day after ad exposure.
Social Selling vs. Employee Advocacy: What’s the Difference?
Oktopost
JANUARY 31, 2024
We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media.
Reddit Announces First Conversions API Partner
Social Media Today
JANUARY 31, 2024
Reddit continues to add more business elements ahead of its coming IPO.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to Write Faster, Better Blog Posts: 4 Techniques Top Bloggers Use
ProBlogger
JANUARY 31, 2024
The post How to Write Faster, Better Blog Posts: 4 Techniques Top Bloggers Use appeared first on ProBlogger. Is it taking you ages to write blog posts? You’re not alone… Whether you’re new to blogging or you’ve been running your blog for a while, the time commitment can be really overwhelming. Just getting one post published each week can be a struggle, especially if you’re focused on producing high-quality long form content.
Threads Is Working On Trending Topics While Also Taking a Different Approach to Engagement
Social Media Today
JANUARY 31, 2024
The Threads team is trying to build something more than a Twitter clone, which requires a different approach.
LinkedIn Reports Record Engagement Gets a Boost From AI
Social Media Today
JANUARY 31, 2024
LinkedIn's seeing more engagement, with its AI tools helping to drive performance.
Meta Launches New Engaged View Attribution Option for Video Ads
Social Media Today
JANUARY 31, 2024
The option will provide insight into conversions a day after ad exposure.
HR’s Complete 2025 Calendar of Important Dates
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
YouTube Adds Playlist Analytics, New Insights to Assist in Content Planning
Social Media Today
JANUARY 31, 2024
The latest round of updates for YouTube creators.
Pinterest Publishes New Agency Guide To Pin Marketing in 2024
Social Media Today
JANUARY 31, 2024
The guide provides marketing-specific insights based on Pin trends.
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