Tue.Dec 03, 2024

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Five Steps to Developing Your Content Marketing Calendar

Webbiquity SMM

Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.

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Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

Social Media Today

While Elon Musk’s wants to build an ‘everything app’, Meta’s attempts at the same have repeatedly fallen short.

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Return on Ad Spend from Remarketing

Jon Loomer

In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach as many people as possible within a small and relevant audience.

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TikTok Moves Closer to Testing Mini Apps In-Stream

Social Media Today

TikTok Minis could offer alternative transactional options in-stream.

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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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NeoReach Acquires Influencers.com and Partners with Blueberry AI to Shake Up the Creator Economy

Bill Hartzer

NeoReach, a prominent player in the Creator Economy, has made a major move to boost opportunities for digital creators. On December 3, 2024, the company announced its acquisition of Influencers.com , a domain that will anchor a revamped platform packed with tools to help creators thrive. At the same time, NeoReach revealed a strategic partnership with Blueberry AI , a leader in artificial intelligence for lead generation.

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YouTube Shares Top Trends of 2024

Social Media Today

The top trends of the year from YouTube.

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More Trending

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Meta Launches ‘Threads for Creators’ Hub

Social Media Today

A new home for Threads tips and insights.

Tips 183
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Social media measurement: 15 key insights and how to get them

Hootsuite

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

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TikTok Launches New Process to Promote Charity Groups in Your Content

Social Media Today

An improved process for promoting charities on TikTok.

Process 167
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How to Make the Most of Hashtags on Instagram

Buffer Social

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Shares Top Trends of 2024

Social Media Today

The top trends of the year from YouTube.

Trends 173
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Breaking Free from Busyness: How Peggy Sullivan's TEDx Talk Inspires a Life Beyond the Hamster Wheel

WebInKnow

My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.

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TikTok Moves Closer To Testing Mini Apps In-Stream

Social Media Today

TikTok Minis could offer alternative transactional options in-stream.

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#737: 3 Reasons I Committed to Hosting 2 In-Person Events in 30 Days

Amy Porterfield

Listen on… Hosting transformational in-person events, connecting deeper with your audience, and launching offers that align with your goals. My friend, putting yourself out there and trying something new in your business can lead to so many incredible results! But, it’s super important to be thoughtful about what you take on. So, in […] The post #737: 3 Reasons I Committed to Hosting 2 In-Person Events in 30 Days appeared first on Amy Porterfield | Online Marketing Expert.

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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

Social Media Today

While Elon Musk’s wants to build an ‘everything app,’ Meta’s attempts at the same have repeatedly fallen short.

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How To Reduce Battery Drain While Gaming On Mobile

Tweaklibrary

Let’s say, you are traveling and one of the reasons that you are excited is that you will be able to enjoy your game in peace. But, as you hop on your train, airplane, car (or other mode of transport), you realize that you have left your power bank at home. It strikes you that if you engage in a gameplay session extending for hours, your smartphone’s battery will soon drain out.

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Meta Launches ‘Threads for Creators’ Hub

Social Media Today

A new home for Threads tips and insights.

Tips 124
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The Taylor Swift Effect: How these brands went platinum on social

Hootsuite

Taylor Swift is the music industry’s most prolific singer-songwriter and pop star. Everything she touches seems to go to number one on the charts, and the superstar’s ongoing Eras Tour brings hundreds of millions of dollars to each city she performs in. The boost from the Eras Tour isn’t just in ticket sales, either. Whether she’s photographed dining at a particular establishment, wearing an article of clothing, or visiting the Melbourne Zoo — where Swift’s Eras Tour goes, economic impact

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok Launches New Process To Promote Charity Groups in Your Content

Social Media Today

An improved process for promoting charities on TikTok.

Process 122
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Note From the Editor-In-Chief

Social Media Today

A change in ownership and what it means for our readers.

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Meta Seeks To Ease Tensions With Trump While Outlining Election Integrity Efforts

Social Media Today

Meta’s looking to appease Trump’s concerns with its political efforts.

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Meta Seeks to Ease Tensions with Trump While Outlining Election Integrity Efforts

Social Media Today

Meta’s looking to appease Trump’s concerns with its political efforts.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!