Social Media Today

JANUARY 21, 2025

The social media landscape will keep shifting, but the teams that use moments like this to reassess their strategies and tools will emerge stronger.

Content 131

Content Team Social Media Strategy 131

Jon Loomer

JANUARY 21, 2025

Meta advertisers saw a ton of changes in 2024 , but what can we expect in 2025? Here’s what I’m expecting, along with an item that’s at the top of my wishlist… 1. Incremental Conversion Attribution Announced last year , this is in testing now. It’s a big one that could help advertisers drive better incremental value from their advertising. 2.

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Advertising Data Trends List 84

Social Media Today

JANUARY 21, 2025

Meta's making a pitch to TikTok creators amid uncertainty around the app's future.

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Bill Hartzer

JANUARY 21, 2025

TikTok-USA-users-also-use-other-social-media-apps According to Omdia’s latest consumer survey , TikTok and YouTube are the top video platforms for 18-35-year-olds in the USA. These platforms have outperformed Instagram, Facebook, and Netflix, cementing their leading positions in the video space. In 2024, TikTok reached over 1.9 billion monthly active users globally, including 145 million in the USA.

YouTube 78

YouTube Survey Instagram Research 78

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Social Media Today

JANUARY 21, 2025

Here’s how to incorporate social listening into your social media strategy in cost-effective, scalable ways.

Banking 109

Banking Social Media Strategy How To 109

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

Organization 61

Organization Social Media UGC How To 61

Oktopost

JANUARY 21, 2025

Lets be honestbeing a social media manager is like running on a treadmill that never stops. Between juggling campaigns, keeping up with trends, and proving ROI, theres always another action item waiting as soon as you finish the last one. And yet, heres a scenario that happens all too often: Youve just completed the perfect social media campaign. You know the insights are gold, and youre crafting the perfect dashboard to share with your team before you move on to the next sprint.

Report 62

Report Metrics ROI Proposal 62

Social Media Today

JANUARY 21, 2025

X's video tab is now live for US users.

Video 102

Video 102

Buffer Social

JANUARY 21, 2025

Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance's CapCut temporary removal from major app stores as part of the TikTok ban , leaving creators scrambling for alternatives. The timing is no coincidence, of course. Meta has a history of making strategic moves to fill market gaps.

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Instagram Video Mobile Film 66

Social Media Today

JANUARY 21, 2025

Bluesky's also looking to move into line with the video shift.

Feed 90

Feed Feedly Video 90

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Social Media

Hootsuite

JANUARY 21, 2025

Editor’s note: If you’re just here for our research, click here to skip the intro and dive straight into the rankings. 2024 was a blockbuster year for television, with series, specials and sporting events making waves across broadcast, cable, streaming and premium platforms. From record-breaking premieres to unexpected hits, 2024’s best TV show moments weren’t just about ratings.

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Social Media Sports Avatar HootSuite 63

Social Media Today

JANUARY 21, 2025

Now you can link your WhatsApp profile to your Facebook and IG presence.

Facebook 90

Facebook 90

Amy Porterfield

JANUARY 21, 2025

Listen on… Getting real about relationship struggles, learning to communicate better, and finding balance as a female entrepreneur. Being an ambitious business owner while maintaining a healthy relationship isnt easy. Today, Im getting vulnerable and bringing you behind the scenes of my marriage with Hobie and our amazing relationship coach, Sydney Ashland.

Marketing 52

Marketing 52

Social Media Today

JANUARY 21, 2025

Some pointers to help you crate more resonant LinkedIn content.

LinkedIn 87

LinkedIn Tips Content 87

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Tweaklibrary

JANUARY 21, 2025

Overview – The app offers a specialized tab for creative inspiration and idea management and advanced editing tools such as green screen effects and video overlays. Instagram chief Adam Mosseri has introduced a new video editing app named Edits, positioning it as a rival to CapCut. The app is currently available for preorder on the iOS App Store and is scheduled for release on March 13, 2025.

Video 10

Video Overview Instagram Template 10

Social Media Today

JANUARY 21, 2025

Previously, Instagram had advised creators against posting longer Reels.

Instagram 87

Instagram 87

Social Media Today

JANUARY 21, 2025

TikTok is available in the U.S. for now, but it's not in the clear yet.

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