Ads Optimization is Literal
Jon Loomer
NOVEMBER 24, 2023
Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by that… When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible. It’s not trying to get you a certain type of link click or landing page view or ThruPlay.
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