July, 2020

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How to coordinate an audience-centric digital marketing strategy

Audiense

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is the second article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence.

Strategy 165
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Creating Your Product Visuals: 5 Steps to Consider

SocialFish

What is Product Photography? Product photography utilizes different strategies to present goods compellingly and inspire possible customers to purchase such items. Product photography is an essential component of online and offline advertising, particularly when marketing goods directly to clients for useful catalogues, brochures, magazine publications, signage, online ads, and business websites.

Products 274
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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? Then you’ll need to sift through all the possibilities and find which agency works best for you. . You’ve reached the point now that your brand can no longer manage your social media channels in house. You want to grow your social media engagement or your pages have been neglected for a long time—but you don’t have the time or resources to manage them.

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5 Key Tools to Improve the SEO Potential of Your Content

Social Media Today

Looking to improve the search performance of your content? Here are some key elements you need to keep in mind - and tools to help.

Tools 218
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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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KFC vs. Popeyes: Which brand wins on social media?

Awario

KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them.

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Podcast: Heart-centred leadership communications

Sherrilynne Starkie

I’m lucky to host the Being Human Is Good For Business Podcast. We discuss leaders, leadership communications and leadership strategies. In this latest episode we discuss heart-centred leaders. These are the people who feel things strongly and lead by forming strong connections and relationships. They focus on human systems more than other business systems.

System 259

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[SOLVED] How Do I Contact Pinterest Support When I Need My Questions Answered?

SocMed Sean

Do you need to get in contact with Pinterest customer support to address an issue with your account? Here are some ways to contact the Pinteres support team. The post [SOLVED] How Do I Contact Pinterest Support When I Need My Questions Answered? appeared first on SocMedSean - Social Media Sean.

Questions 246
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Infographic: Millennials vs Gen Z Social Media Usage

Ignite Social Media

The power-struggle is real. It seems that every brand out there is trying to figure out the right way to target Millennials and Gen Zers. However, there’s a huge problem at hand that we at Ignite Social Media want to help fix: Understanding who Millennials and Gen Z are TODAY. We’ve found that most people are a bit stuck. They forget that Millennials have, for the most part, grown up and aren’t those crazy college kids they were a few years back.

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TikTok Provides Tips on How to Boost Your Content Performance on the Platform

Social Media Today

TikTok has provided a new listing of key tips on how to maximize the success of your video clips.

Tips 218
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6 Must-Know Small Business Management Strategies for a Smooth Running Business

The Realtime Report

6 Must-Know Small Business Management. Strategies for a Smooth Running Business. The small business failure rate is well-documented: 50 percent close shop within five years. Stretch it to 10 years and you have a whopping 70 percent of businesses bowing out. As a small business owner, this is the kind of information that keeps you awake at night. No bluff.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Podcast: Heart-centred leadership communications

Sherrilynne Starkie

Did you know that I offer podcast production services? That’s the reason I’ve hosting the Being Human Is Good For Business Podcast. In each episode, we discuss leaders, leadership communications and leadership strategies. In Episode 4 we discuss heart-centred leaders. These are the people who feel things strongly and lead by forming strong relationships.

System 195
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24 Tools Every Social Media Manager Should Use

Visually SM

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. Automation is fundamental in this work, making these tools a must. These channels are a direct connection between brand and audience. It is possible to raise interest in products, generate interaction, and even work on customer service.

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Site Speed Steps – A Detailed Guide To Taking Your WordPress Site From Slow To Go

SocMed Sean

If you are a WordPress blogger and need help improving your Google Page Speed Insights and GTmetrix scores, here is your detailed, step-by-step guide. The post Site Speed Steps – A Detailed Guide To Taking Your WordPress Site From Slow To Go appeared first on SocMedSean - Social Media Sean.

WordPress 189
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Tips for Executing LinkedIn Groups

Ignite Social Media

Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. LinkedIn, the leading social media network for professionals to connect, currently has over two million groups on their platform.

Groups 199
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Twitter Surveys Users on Possible Options for Tweet Subscriptions

Social Media Today

With Twitter working on developing a new subscription option, it's sent out a survey to some users asking them about potential options they might be willing to subscribe for.

Survey 218
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Business Venture Ideas: 9 Surprising Industrial Hemp Uses

The Realtime Report

Business Venture Ideas: 9 Surprising Industrial Hemp Uses. Experts project that the global market for industrial hemp will reach a massive $41.78 billion in 2027, up from $3.43 billion in 2018. That’s an incredible compound annual growth rate of 32 percent during this period. There are many factors that account for the skyrocketing demand of industrial hemp in recent years, including its increasing use in a wide variety of applications.

Industry 189
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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Social media marketing is way more than posting a pretty picture and watching the likes roll in. It involves understanding your audience, their problems and motivations, and strategizing how best to not only reach them, but interact with them in meaningful ways. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales.

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3 ways to use audience intelligence for fashion innovation

Audiense

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences. Connect with him on Twitter and LinkedIn.

Fashion 178
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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How to Start a Facebook Live: Tips for Before, During, and After Your Broadcast

agora pulse

If you want to go live on Facebook, this is your quick guide to getting everything squared away before you broadcast, creating true engagement with your live viewers, and scheduling your Facebook live video for future awesomeness. . Facebook Live can be an amazing way of connecting with your audience. If you are considering starting a Facebook live show, where do you start?

Facebook 174
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What Brands Should Know about Facebook and Instagram Shops

Ignite Social Media

The Current Online Shopping Landscape. In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who have grown up with digital shopping options are more readily adapting to this behavior, meaning the shift away from physical shopping may intensify.

Instagram 198
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FBI Announces Arrests Over Recent Twitter Hack

Social Media Today

The FBI has announced three arrests in relation to the recent Twitter hack, which saw scammers take control of various celebrity accounts.

Twitter 218
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LinkedIn Career Advice: Don’t Miss Out on Your Next Job Search

The Realtime Report

LinkedIn Career Advice: Don’t Miss Out on Your Next Job Search. As if starting a job search isn’t stressful enough, now there are new tools. Still, you may find that it’s good news. Using LinkedIn as part of your strategy is smart, and LinkedIn career advice is usually right on the money. Did you know that 87% of corporate job recruiters use LinkedIn to find candidates?

LinkedIn 182
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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[ANSWERED] How Do I Contact Pinterest Support When I Need Help?

SocMed Sean

Do you need to get in contact with Pinterest customer support to address an issue with your account? Here are some ways to contact the Pinteres support team. The post [ANSWERED] How Do I Contact Pinterest Support When I Need Help? appeared first on SocMedSean - Social Media Sean.

Issues 173
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How to Create Content for Lead Generation (Gated vs Ungated)

Oktopost

When someone mentions “Content Marketing,” what are the first words that come to mind? Blog posts? Infographics? E-books? Yes, but content marketing is much more than the sum of its parts. In 2020 it is becoming an increasingly important tool in B2B lead generation. A tool that most successful businesses are utilizing, and you should be too.

Content 169
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How to Strategically Post to Facebook Groups with Agorapulse

agora pulse

Do you manage Facebook groups for your clients? If so, consider using Agorapulse to post to Facebook groups and save time and energy. Whether your Facebook Group is just getting started or is well established, you can post to it via Agorapulse. So, you can be more strategic and targeted as you manage your groups. Doing so can create more growth and engagement for your group, and help you reach your goals more effectively.

Groups 164
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Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. These items drastically vary across the industry depending on what services you’re looking for and what level of expertise you’re intending to hire. That said, it’s essential that your brand sets your budget before going into any kind of agency search. Too often do we hear the response, “We’d like you to recommend a budget” when speaking with prospective clients, which doesn’t set either party up for success.

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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

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Facebook Unveils its New Music Video Approach, Which Could Provide a Boost for Facebook Watch

Social Media Today

Facebook has unveiled its new music video experience, which could help it boost viewership of Watch content.

Video 218
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4 Essential Tools for Podcasting Production in 2020

The Realtime Report

4 Essential Tools for Podcasting. Production in 2020. It’s estimated that 32% of Americans listen to podcasts on a monthly basis. And the podcast industry is expected to be worth around $1 billion by the end of next year. Being such a booming industry, it makes sense why so many people are thinking about starting their own podcasts. Image by Macb3t from Pixabay.

Products 179
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How to Create Video Ads Based on the Consumer Insights

Audiense

This is a guest blog written by Alisa Begoun. She is passionate about finding out who she truly is. And that's exactly what the companies that she will be talking about further do as well ;) She works in Perfomante, an application that creates handcrafted video ads in less than two days. You can connect with Alisa on Facebook to share your impressions on her text or use Perfomante to create your advertisement in a limited period of time.

Video 157
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

B2B 148
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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!