Social Media Today

DECEMBER 28, 2022

What's coming next for IG? Here are the platform's three key areas of focus.

Instagram 218

Instagram Platform 218

SocMed Sean

DECEMBER 29, 2022

Have you ever wondered what TikTok filters are? TikTok filters are a great way to enhance your videos, and you can even create your own TikTok filters. Here are a few things we think might better help you understand how TikTok filters work. The post The Complete Guide to TikTok Filters appeared first on SocMedSean - Social Media Sean.

Social Media 130

Social Media Video Tips 130

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . If you’re still figuring it out, we’ll do the heavy lifting for you.

Social Media 164

Social Media Brands Fair Use Marketing 164

The Social Media Hat

DECEMBER 26, 2022

Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.

Brands 214

Brands Social Media Influencer Marketing 214

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

B2B 234

B2B Social Media Marketing Influencer 234

Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. This is the most significant update to Facebook lead ads in years. Let’s go through what is new (see “Final Product”). I include a video near the bottom that walks through what this looks like when you’re done.

Facebook 210

Facebook Overview eBook Course 210

Audiense

DECEMBER 22, 2022

What an incredible year 2022 has been! ? WOW, so much has happened and I could not be more grateful to all of the people who have helped shape Audiense - our customers, our partners, and our team - over the last decade. A huge THANK YOU for your continued trust and support, we couldn’t do it without you.

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Review Team 38

Ignite Social Media

DECEMBER 8, 2022

Surprisingly, Pinterest is still winning audiences with engaging, aesthetic, and relevant content. This platform allows users to interact, discover and save creative ideas for later use or inspiration. But not just that, it’s constantly changing and adding new features to its platform. Making it more user-friendly, engaging, and a great brand content marketing tool.

Engagement 182

Engagement Brands Content Hashtag 182

The Social Media Hat

DECEMBER 22, 2022

Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.

Influencer 213

Influencer Brands Marketing Social Media 213

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. It’s been a game-changer for the sector, transforming previously faceless organizations into teams of real people doing valuable work. Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences.

Social Media 176

Social Media Engagement Transportation Hashtag 176

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Social Media

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” Micro-targeting with Facebook ads is no longer viable. You should go broad instead. As someone who embraced targeting the smallest, most relevant audiences for years, coming around to this approach hasn’t been easy. But it has some merit.

Facebook 201

Facebook System Conversation Eventful 201

Social Media Today

DECEMBER 20, 2022

Need some inspiration for your content strategy?

Strategy 217

Strategy Content Marketing 217

Audiense

DECEMBER 7, 2022

Whether or not you’re ready to buy in, the crypto market continues to grow, and more people are investing. While there has recently been some turbulence in the crypto market as stock value in some trading platforms dip, according to a recent report, the market size is expected to grow to around $2.2 billion by 2026 and approximately 328,370 Bitcoin transactions are processed every day.

Conversation 156

Conversation Buy Report Process 156

Ignite Social Media

DECEMBER 14, 2022

A little late running your holiday campaign? Say no more! . When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday season runs from late November to early January. Unfortunately, if you’re late to the game, it may seem like it’s too late to make an impact on your sales. .

Social Media 164

Social Media Strategy Marketing Hashtag 164

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A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

DECEMBER 14, 2022

Today, all current Revue newsletter users received an email letting them know that as of Jan. 18, 2023, the service will be discontinued. Revue is a long form content newsletter service that Twitter acquired and integrated into the platform. It was quite beneficial to those who used it since it seamlessly encouraged Twitter followers to … The post Twitter To Shut Down Revue, Integrated Newsletter appeared first on The Social Media Hat.

Newsletter 187

Newsletter Twitter Social Media Platform 187

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts.

Content 154

Content How To Film UGC 154

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Did it happen this year? Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. I wrote a blog post about this phenomenon way back in 2014.

CPM 197

CPM Facebook Sample Samples 197

Social Media Today

DECEMBER 8, 2022

Some helpful pointers to get your web copy on the right track.

Google 217

Google Tips 217

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Audiense

DECEMBER 11, 2022

It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? Scotland.

Loyalty 148

Loyalty Activities Brands Retail 148

Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.

Facebook 145

Facebook HootSuite How To Advertising 145

The Social Media Hat

DECEMBER 21, 2022

7 Key Considerations for Brands. The post What Is Influencer Marketing in 2023? appeared first on The Social Media Hat.

Influencer 146

Influencer Marketing Social Media Brands 146

Sprout Social

DECEMBER 5, 2022

Ah social media. As the old saying goes, “can’t live with it, can’t live without it.” As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. But times have changed. Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events a

Social Media 142

Social Media Crowdsourcing Privacy Comparison 142

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement.

Video 196

Video How To Facebook Groups 196

Social Media Today

DECEMBER 5, 2022

The labels are designed to help prioritize and manage your IG DMs.

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Audiense

DECEMBER 1, 2022

We are happy to be back with our winter 2022 product update. We hope you’ll enjoy the new Product Portal we launched, and some other little goodies we have been working on for you!

Products 148

Products News 148

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business.

LinkedIn 143

LinkedIn Strategy Tips HootSuite 143

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Forbes Social Media

DECEMBER 5, 2022

“It’s not a good look,” one source said. “It’s yet another unspoken sign of disrespect.".

Social Media 141

Social Media 141

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads.

Organization 142

Organization Social Media Strategy Metrics 142

Jon Loomer

DECEMBER 28, 2022

As I’ve jumped into this new challenge of short-form video , one little thing has nagged me: My videos weren’t appearing the way I expected them to. This was due to a few issues that covered or impacted my video: 1. Icons displayed by the app on the right side. 2. Text and descriptions at the bottom. 3. Dead space at the top due to the device. 4.

Template 195

Template Templates Instagram Applications 195

Social Media Today

DECEMBER 14, 2022

Some key pointers for your video ads approach.

Video 217

Video Campaign Tips 217

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions