Jon Loomer
DECEMBER 30, 2024
Meta made an insane number of changes to advertising in 2024 , but there is plenty that could be enhanced. This post focuses on specific ways that Meta could further improve the ads product in 2025. Missing from this list are some of advertisers’ biggest complaints regarding support, ad review, and scams. Those are structural problems without an easy fix.
Webbiquity SMM
DECEMBER 10, 2024
Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.
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Oktopost
DECEMBER 3, 2024
In this episode, Jennifer Gutman explains how to launch an employee advocacy pilot program in just 10 days. Tune in for a step-by-step roll-out plan and game-changing tips every advocacy program leader needs to know. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Launching an employee advocacy program, but not sure where to begin?
Ignite Social Media
DECEMBER 20, 2024
UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas better left alone. While national holidays such as Martin Luther King day can appear to be a great way to get some extra impressions and increase engagement, jumping on trends for based on historical and/o
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Buffer Social
DECEMBER 3, 2024
Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.
Sprout Social
DECEMBER 20, 2024
TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Hootsuite
DECEMBER 4, 2024
Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.
Oktopost
DECEMBER 17, 2024
What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Today’s audiences are drawn to content that feels relatable and genuine. Employee-generated content (EGC) taps into these preferences by providing a unique method of showcasing your brand through the voices of its employees. The question is, does it really work?
The Social Media Hat
DECEMBER 11, 2024
Imagine having an AI assistant that doesn't just understand your marketing needs, but can actually take action to help you achieve them - that's exactly what Google is promising with their latest AI model update, Gemini 2.0. The post Quietly Powerful: How Gemini 2 Can Enhance Your Marketing Efforts appeared first on The Social Media Hat.
Buffer Social
DECEMBER 9, 2024
Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
DECEMBER 2, 2024
Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.
Jon Loomer
DECEMBER 27, 2024
2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial update that changed everything… Audience Segments Changed Everything Once Meta allowed us to breakdown all sales campaigns by audience segments , we were given new insight. But only if we wanted it.
Hootsuite
DECEMBER 3, 2024
Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.
Social Media Today
DECEMBER 30, 2024
Meta's planning to deploy AI profiles to engage with real users in its apps.
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A beginner's guide to social media automation tools and getting automation right.
Bill Hartzer
DECEMBER 11, 2024
Canadians might not see themselves as influencers, but their social circles tell a different story. According to a new Lger study commissioned by Heylist, while 92% of Canadians deny being influencers, 74% admit to purchasing products based on recommendations from friends, family, or acquaintances on social media. This quiet phenomenon, where casual conversations spark consumer decisions, challenges the notion that only big-name influencers drive trends.
Buffer Social
DECEMBER 17, 2024
2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year. From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter). As has become an annual year-end tradition, this year the folks at Forekast and Something Great Marketing explored the pop culture events that captivated our hearts, minds, and feeds.
Sprout Social
DECEMBER 31, 2024
It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?
Jon Loomer
DECEMBER 9, 2024
Meta will impose new restrictions on customer list custom audiences in 2025. Does this apply to you? What should you do? Let’s get to it… Whom Does This Apply To? These restrictions apply to advertisers using customer list custom audiences to promote the following categories: Housing Employment Financial Products and Services (including Credit) In other words, all of the Special Ad Categories other than Politics, Elections, and Social Issues.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Oktopost
DECEMBER 18, 2024
Every year, we can plan to prepare our social media posts for the different channels we manage based on the most important and fun social media holidays being mentioned worldwide. While not every holiday on this list may align with your brands personality, finding the right ones for your niche will keep your audience engaged and help expand your reach.
Social Media Today
DECEMBER 19, 2024
An overview of the top earning social platforms, and how they compare.
Ignite Social Media
DECEMBER 9, 2024
I never thought Id be saying this, but one of the most frequently asked questions we still receive in 2024nearly 17 years since we opened our doors as the first social media agency in the United Statesis: ‘How can we achieve organic social media growth beyond just gaining followers?’ In response, I propose alternate methods of looking at organic growth.
Buffer Social
DECEMBER 19, 2024
The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform ’s Chief Operating Officer, Rose Wang , who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Sprout Social
DECEMBER 17, 2024
Reaching 100 million users in just five days of launch, Metas Threads app is attracting users with its simple integration with Meta apps and profile setup. As with any social media network , you must take a strategic approach when building your presence. Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app.
Jon Loomer
DECEMBER 3, 2024
In this video, I share an example of a Meta ads campaign with a 27x Return On Ad Spend (ROAS). This is real, but it requires a ton of context. Let’s discuss… The Campaign I’m running an awareness campaign optimized for reach… The reason I’m optimizing for reach is because my goal is to reach as many people as possible within a small and relevant audience.
Oktopost
DECEMBER 12, 2024
Suppose youre a social media content manager juggling the demands of crafting engaging social media content while curating materials for an employee advocacy program. In that case, you know how chaotic things can get. Content creation bottlenecks are a daily reality for many professionals in your shoesdeadlines are missed, approval processes drag on, and employees are left without fresh content to share.
Social Media Today
DECEMBER 27, 2024
X is looking to slug its top-paying users for extra cash.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
The Social Media Hat
DECEMBER 26, 2024
From beginner to AI enthusiast: Actionable strategies and takeaways for your business. The post 50 Episodes Later: My AI Journey and Key Takeaways appeared first on The Social Media Hat.
Buffer Social
DECEMBER 10, 2024
If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year's key dates and holidays. That’s where this hefty list comes in.
Sprout Social
DECEMBER 12, 2024
Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.
Audiense
DECEMBER 2, 2024
It’s that time again. We’re looking back at emerging trends in 2024 to shape future campaign ideas and marketing strategies, and to potentially uncover the next household name in popular culture.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
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