Dave Fleet
SEPTEMBER 28, 2012
Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.
Sherrilynne Starkie
SEPTEMBER 2, 2012
We tend to over think some things in life and here’s proof. Do you suffer from high levels of narcisim or low self esteem? Or, maybe you use Facebook, because it’s just a fun way to keep in touch with friends? Related posts: Are professional communicators normal? Infographic: Twitter facts. Wikipedia rules the waves. Click here to start to receive my newsletter.
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SocMed Sean
SEPTEMBER 30, 2012
Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Blogger’s block sucks more. And believe me…there is a difference. For me, writer’s block doesn’t mean I can’t write, it means that I can’t write about what I want to write about. No matter what I type, it’s just not right.
yMarketingMatters
SEPTEMBER 20, 2012
There are many social networking websites for smaller businesses. The most active are Facebook , LinkedIn , Twitter , Google+ , Pinterest , YouTube , Flickr , and SlideShare. The top bookmarking sites are StumbleUpon , Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. If you use all of these sites — or just one or two — that’s a ton to manage.
Advertiser: Paycor
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Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.
Waxing UnLyrical
SEPTEMBER 27, 2012
Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. Margaret (my wife) and I recently had a “date” for lunch at Vlora , a terrific Mediterranean restaurant on Boylston Street in Boston. True to my abysmally disorganized self, I showed up early.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sherrilynne Starkie
SEPTEMBER 17, 2012
Mark Twain once said, “Rumours of my death have been greatly exaggerated”. This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them.
SocMed Sean
SEPTEMBER 26, 2012
No…I haven’t gone off the radar. I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. Sometimes, there just aren’t enough hours in the day and my blog takes a bit of a backseat to my clients and my family. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon.
Atom Thought
SEPTEMBER 18, 2012
Volvo is one of the first car companies to have launched a unique promotion on Pinterest. And it did that with a very apt model to start with: The S60T5 Needless to say this model of Volvo focuses on its impeccable design, technology and lowest entry price point attributes and targets young internet savvy professionals.
Buzz Marketing for Technology
SEPTEMBER 12, 2012
Posted in behavioral targeting Customer Experience Online Shopping. Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.
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Waxing UnLyrical
SEPTEMBER 28, 2012
I got an interesting question from someone I know (name withheld on request) recently. I was asked: “I would like to reach out and connect with a professional contact that I have made via Twitter/Facebook /LinkedIn. Do you have any suggestions on how to approach a such a contact without appearing to be ‘Facebook stalking’?” Hmm, I thought to myself.
Mindjumpers
SEPTEMBER 18, 2012
Picking the right social platform is important in order to build the strongest possible social presence for your brand. But it might be difficult to keep up with the latest developments in the fast-moving world of social media, where new features and platforms are a daily occurrence. Henriette has previously written a blog post that offers a quick overview of the vast social media marketing landscape.
Sherrilynne Starkie
SEPTEMBER 11, 2012
Here’s a post I wrote on September 11, 2006. It still sums up this day in history for me. Five years on. Just looking at today’s date immediately sends me back five years. We were living in Virginia and I was working in Washington DC. I’ll never forget standing at the westward window of our office watching the smoke billowing from the Pentagon.
SocMed Sean
SEPTEMBER 3, 2012
Social media offers a lot of great opportunities and access to information. Among other things, some of the benefits of engaging in the social space include: The chance to stay connected with friends or family who don’t live close A way to meet new people and build relationships Access to fun, entertaining content that just makes you laugh Access to educational content that helps you grow your career or expand your understanding of a topic The opportunity for companies to connect, on a per
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Atom Thought
SEPTEMBER 5, 2012
Harbinder Narula is an online and mobile VAS specialist who has served at various senior levels with companies like Google, Times Group, Buongiorno and Aryty. He was the first business development hire for Google India where he initiated the GOOG short code on mobile and then went on to lead Content Partnerships for Google in.
Direct Marketing Observations
SEPTEMBER 6, 2012
Thanks to the folks at MDG.
Waxing UnLyrical
SEPTEMBER 26, 2012
Guest post by Geoff Livingston. The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary. Paid, owned and earned really provides a budgetary view of how marketers approach media selection.
Mindjumpers
SEPTEMBER 13, 2012
The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video.
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Firebelly
SEPTEMBER 11, 2012
If you can’t write or spell worth a damn, your career can be adversely affected. I’m not talking about the occasional typo or error that slips through unnoticed. I mean, if we’re being completely honest here, I still don’t understand the rule about who/whom , even after several people explained it to me yesterday. Apostrophes are nearly never supposed to be used to pluralize anything, except for a single letter, like “Oakland A’s.” Otherwise, NEVER!
Idaconcpts
SEPTEMBER 12, 2012
“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.
The Realtime Report
SEPTEMBER 26, 2012
Men respond better to ads on Facebook and are less costly to reach, according to new research from Kenshoo Social and Resolution Media. Women may make up the majority of Facebook’s advertiser audience (58%), but men are more likely to see and click through ads. How big is the gap? Males have click volume of 60% and impression volume of 58%, while females have only a 40% click volume and 42% impression volume.
Ari Herzog
SEPTEMBER 16, 2012
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social.
Advertiser: Paycor
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Waxing UnLyrical
SEPTEMBER 18, 2012
I realize I haven’t told you much about my goings-on of late. So here they are, in case you can make any of them: This Friday, Sept. 21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. If by some chance you are one of the folks registered for my workshop, do let me know!
Mindjumpers
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights.
Firebelly
SEPTEMBER 10, 2012
Over the past couple months, Pinterest has made a few changes to its pin-tastic platform. Many of these changes have been subtle, and the average user would not notice. However, there are 3 features that have been added that all users will benefit from. Below are the features that will both improve the user experience, and expand Pinterest’s user base. . 1.
Webbiquity SMM
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Unlike the multitude of other social media marketing books, this one isn’t about how celebrities build a huge Twitter following or how big consumer brands use coupons and contests to attract mass
Advertiser: Paycor
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The Realtime Report
SEPTEMBER 10, 2012
Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.
Ari Herzog
SEPTEMBER 20, 2012
This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid? No! I scramble my name and Alps Bethneck is born.
Waxing UnLyrical
SEPTEMBER 14, 2012
Guest post by Jessica Torres. A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. I never knew it would one day receive over 13.5K pageviews a month and have 105 loyal followers without me ever paying for PPC advertising (Organic traffic FTW!).
Mindjumpers
SEPTEMBER 10, 2012
The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.
Advertiser: Paycor
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