Waxing UnLyrical

SEPTEMBER 11, 2018

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs. However, today, accusations of falsehood and deliberate deception are eroding trust in our profession by both those stakeholders we need to do our jobs as well as those we hope to engage in order to provide the maximum value to our companies, organizations or clients.

Real Estate 219

Real Estate Committee Creative Commons Reputation 219

Jon Loomer

SEPTEMBER 18, 2018

The fourth quarter is the most wonderful time of the year for direct-response Facebook advertisers. Consumers are actively online and looking to purchase. They intentionally want to buy gifts for family, friends, and even themselves. In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram.

Facebook 164

Facebook Upcoming Advertising List 164

Meltwater

SEPTEMBER 27, 2018

Have you ever wondered why some content on social media goes viral? Or why seemingly strange social media trends catch fire and others fall flat?Believe it or not, there's a whole lot… Read More >>>.

Social Media 143

Social Media Trends Content 143

SocMed Sean

SEPTEMBER 9, 2018

Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics? Sometimes, however, some folks get the wrong idea that any video content can be made to “go viral” And often times, they are led to believe that this could be true because some social media huckster on Fiverr said they would drive “thousands of views to your content” for

Content 265

Content Video Influencer Hosting 265

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix.

News 186

News Policies Reputation Report 186

Social Media Today

SEPTEMBER 30, 2018

Facebook has been putting increased emphasis on groups, which could present new opportunities for businesses.

Groups 167

Groups Groups Facebook Brands 167

The Social Media Hat

SEPTEMBER 26, 2018

Hootsuite recently removed Twitter Direct Messages from all streams. How can Hootsuite users monitor DMs, and how much is it going to cost? Is there an alternative?

HootSuite 167

HootSuite Cost Twitter 167

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever. With Instagram recently passing the 1 billion monthly active user mark , advertisers may wonder just how large is their potential Instagram target audience ?

Instagram 167

Instagram Facebook How To Feed 167

SocMed Sean

SEPTEMBER 19, 2018

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments. This kind of sucks for those time when you want to upload vacation photos that are stored on an SD card from your digital camera.

Comments 255

Comments Instagram HootSuite Mobile 255

Sherrilynne Starkie

SEPTEMBER 24, 2018

I visited Mark Sutcliffe for the PowerLunch at 1310 News last week and enjoyed connecting with him and Kurt Stoodley, broadcaster and real estate professional. We discussed the potential for reinstating weekly garbage collection Ottawa. The three of us talked about which issues would most help Conservative Leader Andrew Scheer in the next federal election.

News 170

News Real Estate Issues Course 170

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

SEPTEMBER 29, 2018

With algorithms now forming an increasingly significant part of social media strategy, here are some tips on how to work with the systems to maximize performance.

Tips 167

Tips Platform How To System 167

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? There’s no doubt you could spend your every waking hour listening and watching others to learn what they suggest you should do to be super successful, rich and famous (or so they say.).

Social Media 163

Social Media Marketing Training Industry 163

The Social Media Hat

SEPTEMBER 17, 2018

If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. Here's how to start your Influencer Marketing.

Influencer 167

Influencer Brands How To Marketing 167

Jon Loomer

SEPTEMBER 20, 2018

Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. Here’s the email: If you’re left wondering what to do with these changes, read on. What is Partner Category Targeting?

Facebook 167

Facebook Advertising Review Campaign 167

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

SocMed Sean

SEPTEMBER 27, 2018

When it comes to blogging, the phrase “birds of a feather, flock together” rings very true. Those that visit your blog and read your articles consistently likely care about many of the same things you care about. Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks.

Tips 244

Tips iPad Mobile Analytics 244

Sherrilynne Starkie

SEPTEMBER 11, 2018

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. 1. Facebook’s Canvas ads become ‘Instant Experiences’ Facebook has renamed Canvas ads “Instant Experience” ads and is building out pixel capabilities around the newly named ad produc

Newsletter 170

Newsletter Team Twitter Features 170

Social Media Today

SEPTEMBER 28, 2018

Do Facebook page likes still matter? The short answer is 'not as much as they used to' - contributor Nathan Mendenhall explains why in this post.

Facebook 168

Facebook 168

Janet Fouts

SEPTEMBER 8, 2018

What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime. From a skinned knee and the flu to cancer, dementia, Alzheimer’s, heart attack and chronic illnesses, we will either provide care or need it ourselves.

Health Care 162

Health Care Insurance Cost Resources 162

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Ignite Social Media

SEPTEMBER 17, 2018

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business. Your business may currently be on Instagram, but we have a few tips for how to maximize your efforts. Create visual consistency.

Instagram 154

Instagram How To Hashtag Retail 154

Jon Loomer

SEPTEMBER 4, 2018

Facebook’s unpublished posts, also referred to as “dark” posts, are actively used by advertisers. The “Info & Ads” tool has pulled back the curtain on just how frequently advertisers are utilizing this feature. Sometimes unpublished posts are intentional, such as cases where advertisers want to test out multiple posts, but without all the ad variations appearing on their page.

Publishing 162

Publishing How To Facebook Advertising 162

SocMed Sean

SEPTEMBER 29, 2018

NOTE: The old way of changing back to the Classic view of Gmail doesn’t work anymore. There are tons of blog posts telling people about this out-of-date-method and Google has started removing that temporary option. Don’t be frustrated, though, the details throughout this post will help you adjust the Gmail view permanently (or at least until the next Gmail update) to look more like the Classic view.

Google 239

Google Tips Examples List 239

Sherrilynne Starkie

SEPTEMBER 10, 2018

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively. This is understandable: assessing the various types of social engagements taking place across multiple platforms can be confusing and difficult to track.

ROI 150

ROI Social Media How To Survey 150

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Social Media Today

SEPTEMBER 25, 2018

Instagram founders Kevin Systrom and Mike Krieger have both resigned from the company and will leave in the coming weeks.

Company 167

Company Instagram 167

Pam Moore

SEPTEMBER 26, 2018

Did you know that brands that inspire a higher emotional intensity receive three times as much word of mouth as less emotionally connected brands? Given that the average attention span of humans is approximately eight seconds and that it takes 6-7 brand touches for someone to remember your brand, you better find a way to make your brand memorable. Yes, you can spend the next year mastering Facebook advertising, Instagram stories and live video.

Brands 141

Brands Instagram Meme Banking 141

Ignite Social Media

SEPTEMBER 28, 2018

Advertisers can now tap into Facebook Stories’ 150 million daily active users , with the launch of new ads in Stories this quarter. Before you start adding Stories to your paid social strategy, here’s what you need to know about this new placement. Limited Objectives. Not all ad objectives support Facebook Stories. This placement is currently available on reach, video views, conversions, app installs, traffic, and lead generation objectives.

Facebook 153

Facebook Feed Feedly Instagram 153

Oktopost

SEPTEMBER 11, 2018

So you wrote a great article, crafted social posts, and scheduled them across the networks. Two weeks later, you view your social analytics and see no clicks, no likes, no shares – zero social engagement. What went wrong? Think, for a moment, about what makes you engage with a B2B brand’s content. Perhaps you know […].

Engagement 128

Engagement B2B Analytics Content 128

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Audiense

SEPTEMBER 7, 2018

After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.

Data 128

Data Content How To Strategy 128

agora pulse

SEPTEMBER 25, 2018

Did you hear the news? You can now post to Facebook Groups with Agorapulse. This is a big deal for any Facebook group manager who wants to be more strategic and effective in the way that they use their group. As the manager of several Facebook groups, this feature helps me further streamline my work. Rather than needing to manage my pages in Agorapulse, and then log into Facebook to post my content in my groups, I can now do it all in one place.

Groups 126

Groups Groups Facebook How To 126

Social Media Today

SEPTEMBER 23, 2018

Fake news is a social problem, which won’t be resolved quickly. Here's an overview of why, and how, the issue is growing in the modern age.

News 167

News Overview Issues 167

Kikolani

SEPTEMBER 4, 2018

The social media landscape is changing and has been for awhile. Facebook is still a very popular platform, but it The post How to Create a Perfect Social Media Landing Page appeared first on Kikolani.

Social Media 120

Social Media How To Platform Facebook 120

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions